Organic Marketing Secrets Podcast with Arpi Sylvester Arpi Sylvester

This client's story is particularly interesting because it not only demonstrates how small changes can yield significant results, but also normalizes the reality that sometimes, marketing efforts don't pan out as expected.

During a consultation with this client, who seemed to be doing everything right, we encountered a challenge. She was actively engaging on TikTok, providing incredible value, and discussing the results she had achieved for her clients – all key strategies for generating leads and sales. Despite good engagement, her views were low, leading to fewer sales than desired. For about two weeks, she was worried and confused, wondering why her efforts weren't paying off despite following all the recommended strategies.

Website: www.hellosearchmarketing.ca

Instagram: https://www.instagram.com/arpi.sylvester/

Alright, guys, for those of you wondering how to effectively market yourself and your business to generate significant leads and sales, let's discuss this a bit.

One free method is to consume content from your favorite, reputable, and knowledgeable marketing creators and experts, including myself. I provide a wealth of free information on my TikTok, which you can utilize.

Another approach is to experiment with your audience based on a strategy you believe might work. We can make educated guesses about what will resonate with our audiences, but the real understanding comes from collecting data. So start implementing, stay consistent, and pay attention to the data you gather and tweaking your strategy as needed. This is a great way to learn about marketing without any cost. However, this approach might take longer to yield results because it involves trial and error.

Website: www.hellosearchmarketing.ca

Instagram: https://www.instagram.com/arpi.sylvester/

Today, I want to discuss something I recently addressed with a consulting client during our call. She is currently undergoing a massive upgrade in her business. This includes shifting her focus to a new ideal client, introducing a brand-new line of services, and even redefining her professional title and role. These changes are aimed at achieving better results and enhancing the client experience.

We delved into the necessary marketing adjustments to attract this new level of ideal clients, aiming to generate substantial sales at higher price points. Our discussion covered the need to modify the language used in her title and some content aspects. We also focused on the importance of the visual elements.

Hello, new friend! My name is Arpi Sylvester. I’m a Fractional CMO and Marketing Agency Owner.

I've been able to help service providers, coaches, real estate agents, consultants in any niche - taking them from 6 to 7 figures and I've mentored and coached hundreds of students who've changed their financial future forever.

I created Organic Marketing Secrets in 2021 on a mission to simplify marketing and sales.

The whole purpose of this podcast is I want to show you how to get the highest ROI in the fastest time possible.

Let’s grow your business and brand with kicks marketing backed with sales psychology and data!

Website: www.hellosearchmarketing.ca

Instagram: https://www.instagram.com/arpi.sylvester/

Let's talk about how your marketing needs to be an ecosystem and not just a singular environment.

So Often, I have business owners who come to me, and they're like, “arpi, I don't understand what's going on. I can't get people to watch my videos. None of my accounts are growing." First and foremost.

Or if you don't have an issue with your accounts growing -you're really struggling to create sales through your content. And you're like, "I'm showing up consistently. I don't really understand why no one's buying from me."

Nine times out of ten, I look at everybody's content, everybody's marketing strategy, and I'm like, "Okay, yeah, you're providing really great value. Or yeah, you're agitating people to buy from you, but you're not taking them through a buyer's journey."

If someone just found you on, for example, a TikTok for you page, and they basically go to your profile, is it that they are going to be able to binge your content and be nurtured and be warmed and converted into a sale?

Website: www.hellosearchmarketing.ca

Instagram: https://www.instagram.com/arpi.sylvester/

Posting on social media and marketing, your business are not the same thing!

I've been able to help service providers, coaches, real estate agents, and consultants in any niche - taking them from 6 to 7 figures and I've mentored and coached hundreds of students who've changed their financial future forever.

I created Organic Marketing Secrets in 2021 on a mission to simplify marketing and sales.

The whole purpose of this podcast is I want to show you how to get the highest ROI in the fastest time possible.

Let’s grow your business and brand with kicks marketing backed with sales psychology and data!

Website: www.hellosearchmarketing.ca

Instagram: https://www.instagram.com/arpi.sylvester/

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