Over A Pint Marketing Podcast Over A Pint Productions

#118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story. 
 
Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action. 
 
In this episode, we discuss: 
 
✅ How she structured and wrote the book 
✅ How she used the principles to market her book 
✅ How to use the principles to become a better storyteller
✅ How the book has helped to build business for her agency
✅ What is autonomy bias and how to use it to light up your sales 
 
There’s so much fire in this episode we are recommending you listen to it in a fireproof suit. 
 
Connect with Nancy and find out more about her book, her agency, and the work she has done for others. Reach out to her here: https://www.linkedin.com/in/nancyharhut/
 
Or here: HBT Marketing 
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
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#117 Friend of the pod, Brian Piper is back! 
 
Brian is a content master. And on this episode, Brian goes deep into content marketing with a specific focus on higher education. 
 
Higher ed, is a vertical having some challenges right now and we explore this space and steps marketers can do to improve their content. Here’s what to listen for: 
 
✅How he thinks about content for higher ed
✅The role of the website 
✅What success looks like
✅How he and his team are using AI 
✅Steps you can take to amp up your content marketing game
 
If you’re looking to connect with Brian reach out to him at LinkedIn: https://www.linkedin.com/in/brianwpiper/ 
 
Or on his website: https://brianwpiper.com/
 
If you liked this episode and need more Brian in your life, check him out in episode 70 of the show.
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Brian’s Pint: Southern Tiers, Pumpking Ale
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
Please do us a favor – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
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#116 Emily was working in the Twin Cities when she made her decision. 
 
She cashed in her chips took her boyfriend with her and moved back home to Spooner, Wisconsin. For those not familiar…it’s way up north!
 
Gall gets a job heading up marketing for a large not-for-profit but after two years of trying to do it all…she decides to go it alone. 
 
And that’s where our story gets interesting. 
 
She starts freelancing and within three months she has amassed 45 clients!!! 
 
Fast-forward six years and Gall and her partner Kassie Dalsveen have built North of Eight – a successful design and marketing firm in the wilds of northern Wisconsin. 
 
How does all this happen? 
 
It’s all in the podcast.
 
Treat yourself to a pint and listen to Emily’s story. 
 
If you’re looking to connect with Emily you can reach out to her on LinkedIn at https://www.linkedin.com/in/emily-gall-n8/
 
Do you need the services of North of Eight? Vist the website: https://www.northofeightdesign.com/
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Emily’s Pint: Roundman Brewing, Red Right Hand
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
 
Please do us a favor – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.

#115 At one point early in his career, Scott Kauffman was working in sales for Cutco – the high end cutlery brand. 
 
If you think selling is hard…try selling cutlery!
 
For many, that would be as far as they go in the sales game. Not Kauffman. 
 
He stuck with it and joined BD Pros. And that’s when he quit after his first day!!
 
As Kauffman tells it, “It was incredibly scary and I quit after my first day!” But his manager talked him back and today, Kauffman is the VP of Business Development at BD Pros. 
 
This is not your typical type of agency. 
 
They are a business development agency. What does that mean? 
 
They bring together sales, marketing and business development operations all in one offering for their clients. 
 
Not only are they handling branding and messaging…they are also helping take leads and turn those leads into sales. 
 
How do they do it. What’s the process. How they onboard clients and build sales and marketing plans that deliver results. It’s all in this episode. So enjoy it with a pint of your favorite. 
 
Looking to connect with Scott or learn more about BD Pros go to https://bdpros.com/
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com
 
🍺 Scott’s Pint: Miller Lite
🍺 Pat’s Pint: Lakefront Brewery, Extended Play NA
 
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
 
Want more marketing insights? Take a look at our full lineup.

#114 In 2008, Celia Faye Meisel graduated from college with her master’s degree in music. You may remember that wasn’t a good time to be starting out. 
 
Meisel had a couple of options: 
 
Give up music and work in corporate America. 
Start her own business. 
 
She took door number 2. 
 
Meisel started her own music business and quickly figured out how to get leads, and then turn those leads into clients. How to market. Even, how to develop the processes and procedures required to keep a business operating. 
 
And soon, her business was taking off. She had paying clients!!
 
Fast-forward several years and people are now reaching out to her for help and advice on how to grow their business. That’s when Meisel drops music and launches her next business helping entrepreneurs and teams to reach their goals.
 
And since that time, there has been no looking back. 
 
Her work has been so effective she has helped generate over $13 million in high-ticket program sales. 
 
Bananas!
 
And on this podcast, you’ll hear more about her entire story, her approach, and how she divides up her day, and how she stands out in a super crowded space. 
 
Pour yourself a tall one and enjoy!
 
Looking to connect with Ceila. Reach out to her on LinkedIn: https://www.linkedin.com/in/celia-faye-meisel/
 
Or visit her website: https://celiafayemeisel.com/
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Celia’s  Pint: Q Tonic Ginger Beer 
🍺 Pat’s Pint: Lakefront Brewery, Extended Play NA
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 
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#113 We love some good conversation dealing with travel, and that’s what Lindsey Roeschke delivers. 
 
Lindsey is a seasoned consumer analyst with years of expertise in the travel & hospitality industry. In this pod we talk about: 
 
✅The current state of travel. 
✅The big learnings the travel industry took away from the pandemic.
✅How the different generations look at travel. 
✅Current trends in the space such as set-jetting, adventure and b-leisure. 
✅The role of advisors in travel. 
 
If you want to reach out to Lindsey, connect with her on LinkedIn. 
 
Looking for more on the travel space…then you’ll hear how the team from Nebraska tourism turned that state into a travel powerhouse. 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Lindsey’s  Pint: Bandage Brewing, Amber
🍺 Pat’s Pint: Guinness Zero
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.