Mastery Unleashed Christie Ruffino

On this episode of the Mastery Unleashed podcast, host Christie Ruffino shifts from her usual guest interviews to discuss strategic ways authors can utilize their books to enhance business revenue. If you’re a business coach, healer, or speaker looking to scale your business, having a BOOK is the ninja strategy you don’t want to ignore.
Credibility Boost: Having a published book under your belt instantly enhances your credibility as an industry expert, making it easier to attract high-quality clients and partnerships.
Long-Term Impact: Unlike digital content that can quickly fade, a book is a long-lasting asset that keeps on giving, continually reaching new audiences, and generating more leads.
Diversify Revenue: Yes, you can always monetize your expertise through book sales, but leading interested readers to high-ticket offers, or exclusive paid content will unveil unlimited streams of income.
Strategic Marketing Tool: Use your book as a powerful lead generation tool by offering it as a freebie to capture email addresses or by selling it at events and workshops.
Educational Platform: Educate your audience on a deeper level than most content allows, establishing a stronger connection and positioning your services as the solution to their needs.
Christie stresses the importance of quality in publication to ensure that the book reflects well on the author and serves its intended purpose effectively. She encourages authors to see books not just as products but as multifunctional tools that can drive business growth, enhance reputation, and provide lasting value to both the author and the reader.
Are you ready to tap into the transformative power of authorship to scale your business?
Book your 15-Minute Story Clarity Call here > https://masteryunleashedhq.com/feature-your-story
  ABOUT CHRISTIE
Christie Ruffino is a serial entrepreneur, podcast host, international speaker, and best-selling author with 14 books. She has been featured on Inc.com, WGN Radio, and The Morning Blend on NBC TV. She has built three six-figure businesses, has studied under a long list of business icons, and has over three decades of business experience helping over three thousand women increase their business revenue through clarity, collaboration, and increased visibility.
All this experience has come together in a way that now serves her clients at the highest level. As a Profitize Your Purpose™ Coach, Christie guides entrepreneurs through her process to harness the power of STORY, SYSTEMS, & COMMUNITY to build a more dynamic brand, attract more clients, and make more money.
  GET CHRISTIE’S GENEROUS GIFT Signature Stories Made Easy Guide Learn How to Leverage Your Story To Attract More Prospects and Serve More Clients.
ACCESS THIS GIFT AND MANY MORE   ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.
Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.
  ABOUT OUR FREE GIFT VAULT

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/ 
 
 

On this episode of the Mastery Unleashed podcast, host Christie Ruffino interviews Alina Vincent, a business strategist renowned for mastering online challenges. Alina shares her journey from being a university instructor to becoming an entrepreneur known as the “queen of challenges.” Her first business venture was in photography, but she later pivoted to business coaching, leveraging her passion for challenges to grow her community and client base.
Alina explains that the appeal of challenges lies in community building and the excitement generated by group participation. She highlights that effective challenges are those that push participants out of their comfort zones and encourage the development of new skills. She details her transition into digital products, specifically her first 21-day challenge, which helped clients organically acquire customers via Facebook.
Throughout the podcast, Alina emphasizes the importance of aligning challenge topics with subsequent offers to ensure they are a stepping stone rather than a final destination. This strategy prevents challenges from cannibalizing potential sales by leaving participants wanting more, thus making them effective lead-ins to paid programs.
  ABOUT ALINA
Alina Vincent is a business strategist, speaker, and international bestselling author of “Teach Your Expertise,” “Leverage Your Expertise,” “Own Your Expertise’, and “Monetize Your Expertise” books. She’s known globally as the creator of the “Profitable Online Challenges” Formula, which helped her grow her business from zero to over a million dollars in just four years. Alina is passionate about helping entrepreneurs package and monetize their knowledge and expertise to create a leveraged and scalable business. Experts hire her for strategic advice, and a simple step-by-step approach to creating successful online programs, engaged Facebook communities, and profitable 5-day challenges.
  GET ALINA’S GENEROUS GIFT Profitable 5-Day Challenge Checklist Increase Your Visibility and Attract Clients FAST with a 5-Day Challenge!
ACCESS THIS GIFT AND MANY MORE   LINKS SHARED ON THE SHOW
www.facebook.com/groups/BusinessOwnersWhoThinkBig
https://businesssuccessedge.com
www.instagram.com/alinavincent
https://twitter.com/AlinaVincent1


  ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.
Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.
  ABOUT OUR FREE GIFT VAULT

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/ 
 
 

In this episode of the Mastery Unleashed podcast, Christie Ruffino hosts Jordan Adler, a notable figure in the direct selling industry. Jordan shared his inspiring journey from struggling entrepreneur to achieving monumental success. Growing up in a modest Chicago suburb, Jordan discovered the concept of residual income through a garage sale book, which catalyzed his pursuit of entrepreneurial ventures. Despite early failures, his relentless spirit led him to thrive in network marketing, where he finally “cracked the code” to success, leading to an impressive $8 million in earnings from his 12th network marketing venture.
Jordan emphasized the power of building relationships and maintaining a robust personal network as keys to business success. His books, “Beach Money” and “Better Than Beach Money,” reflect his business philosophies and have influenced many outside the direct selling realm. Moreover, Jordan shared insights on the significance of gift-giving and personal connections in an increasingly digital world. He also stressed the importance of commitment over fleeting motivation and encouraged listeners to dream big and pursue their passions relentlessly.

  ABOUT JORDAN
At 34 years old, Jordan Adler was living in an enclosed garage. His rent was $200 a month, and he had two roommates. He carried $36,000 in Credit Card Debt and his job paid him $14,000 a year. He had tried 11 network marketing companies in 10 years and never signed up one person and never made one penny. The future looked bleak.
Today, he is one of the highest-paid network marketers in the world as the #1affiliatee with the legacy company Promptings. He cracked the code. His best-selling book “Beach Money” has sold over 1 million copies, and 100% of the profits from his book are donated to an organization that helps entrepreneurs in developing countries start small businesses through Microloans. He then published a second book, “Better Than Beach Money!”
Jordan also founded “Momentum Makers” books and events with his business partner and publisher, Tony Ferraro. Through this project, they published ten collaboration books filled with ideas for building a successful online/offline business, including titles in branding, marketing, social media, leadership, etc. Their mission together is to bring credibility to the profession and instill belief In the network marketing model as a way to create a legitimate residual income lifestyle of growth and freedom without having to invest a lot of money and hire a bunch of employees.
He has been featured in over 100 books and has been a guest on over 300 podcasts. He has spoken on stages with Richard Branson, Tony Robbins, Pitbull, and Eric Worre.
Jordan splits his time between 2 mountain homes, a condo on the Vegas Strip, and of course, the beach!
Six years ago, he decided to get his helicopter pilot’s license for fun.
Jordan’s message is a message of hope, simplicity, and limitless opportunity.
Jordan believes that when you continue to send good things out into the world and treat people right, good things will come your way.
  GET JORDAN’S GENEROUS GIFT Free Promptings Process Ebook Discover an Ancient Principle Driven by a Modern Process that Attracts Prosperity and Connects you with People, Passion, and Purpose. Get his free ebook and learn how to be guided every day by your own voice.
ACCESS THIS GIFT AND MANY MORE   ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.
Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.
  ABOUT OUR FRE

In today’s episode of the Mastery Unleashed podcast, Christie Ruffino hosts Lauren Cohen, a cross-border legal strategist and founder of Investing Across Borders. Lauren shares her journey from facing personal immigration challenges to becoming an expert in helping foreign nationals invest and immigrate to the United States seamlessly. She emphasizes the complexity of cross-border business ventures and the importance of proper legal and tax structures to avoid potential pitfalls. Lauren’s unique concierge service guides clients through the entire process, from business setup and investment to obtaining U.S. visas, ensuring a smooth transition and successful business operation in the U.S.
Lauren also discusses the significance of creating joint ventures and partnerships across borders, highlighting the need for expert guidance to navigate the legal and tax implications effectively. She offers insights into various visa options that facilitate business expansion and investment in the U.S. without the necessity of relocation, providing flexibility and security for international entrepreneurs.
The podcast sheds light on the opportunities and challenges of cross-border business expansion, underscoring the value of expert advice in achieving successful international ventures. Lauren’s comprehensive approach and dedication to her clients’ success make her an invaluable resource for anyone looking to navigate the complexities of investing and doing business across borders.

  ABOUT LAUREN
If you’re interested in a true first-class experience to invest in or immigrate to the U.S., look no further than Cross-Border Attorney Lauren Cohen and her harmonized team of experts.
Lauren, a U.S. immigrant from Canada, is a serial entrepreneur, Realtor, Cross-Border Legal Strategist, Best-Selling Author, and Global Keynote Speaker. Lauren is the Founder of Investing Across Borders, the only concierge, full-service investment, and immigration advisory company, helping clients navigate through the complex journey of cross-border real estate investing, business setup and expansion, and securing U.S. Visas.
Lauren developed an amazing all-in-one business-in-a-box called Strategic REI. This Formula coupled with Lauren’s 100% track record is the easiest, safest, and most successful way to invest in real estate and secure a visa!
 
GET LAUREN’S GENEROUS GIFT 10 Steps to Immigrate Through Real Estate & Investing ACCESS THIS GIFT AND MANY MORE  
LINKS SHARED ON THE SHOW
www.instagram.com/investing_across_borders
www.linkedin.com/in/laurenesq
www.facebook.com/profile.php?id=100070093610405 (Investing Across Borders page)
(Canadians Investing in & Immigrating to the USA)
www.facebook.com/groups/iabfbgroup
www.facebook.com/laurenesq
Https://tiktok.com/@laureniab
https://bit.ly/YT-iab
 



ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.
Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.
  ABOUT OUR FREE GIFT VAULT

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/ 

In this episode of the Mastery Unleashed podcast, Christie Ruffino engages in a deep and insightful conversation with Shiraz Baboo, a reality interventionist who specializes in helping individuals transform their lives by altering their beliefs and perceptions. Shiraz discusses the concept of reality addiction, where individuals unconsciously cling to negative patterns or beliefs due to the emotional payoffs they receive, such as sympathy, attention, or validation from others.
Shiraz explains that every persistent problem in one's life is a solution to an emotional issue they are avoiding. He emphasizes the importance of recognizing these underlying emotional problems and consciously choosing to break free from them. He also delves into the science of emotion and its impact on our physical reality, illustrating how our cells become addicted to specific emotional states, which can manifest as physical conditions or life circumstances.
To transform one's reality, Shiraz suggests a three-step approach: acknowledging that every consistent problem is an emotional solution, understanding and breaking free from reality addiction, and choosing new, positive addictions or emotional states to cultivate. He shares personal anecdotes and client stories to illustrate how shifting one's emotional state and beliefs can lead to profound changes in their life and reality.
Shiraz offers a gift to the audience, a series of audio exercises designed to help listeners break the pattern of short attention spans and cultivate the ability to maintain focus and calmness in various situations. These exercises aim to enhance one's ability to stay present, increase focus, and attract positive experiences and people into their lives.
Throughout the episode, Christie and Shiraz explore the power of the mind in shaping our experiences and the importance of taking responsibility for our emotional states and the realities we create. They encourage listeners to engage in self-reflection, challenge their existing beliefs, and consciously choose the emotions and realities they wish to experience.
  ABOUT SHIRAZ
Shiraz Baboo is a multi-award-winning author, international speaker, and reality interventionist. He is known for helping people to rewrite their reality and overcome challenges in their lives using what he calls Energetic Magic. Shiraz has helped thousands of people to overcome illness, poverty and unconsciously addicted struggles. Overall, he is a renowned personality in the area of reality addiction, and his book, How to Rewrite Reality has changed lives across the globe.
 
GET SHIRAZ’S GENEROUS GIFT “Stop Thinking Like a Goldfish” Audios These Focusing and Mental Muscle Building Audios help you improve your ability to hold your thoughts for longer periods of time and to stay focused on what you want instead of being pulled by distractions.
ACCESS THIS GIFT AND MANY MORE  
LINKS SHARED ON THE SHOW
www.linkedin.com/in/shirazbaboo/
www.facebook.com/energeticmagic/
www.instagram.com/energetic.magic/
www.youtube.com/energeticmagic/
www.tiktok.com/@energetic.magic
www.energeticmagic.com/



 
ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.
Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.
  ABOUT OUR FREE GIFT VAULT

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/ 

In this episode of the Mastery Unleashed podcast, Christie Ruffino engages in an enlightening conversation with Bob Burg and Jeff C. West, who share their insights on overcoming sales objections and enhancing sales strategies. They introduce their book, which focuses on a unique approach to handling objections in sales, emphasizing empathy, understanding, and collaboration with potential clients rather than confrontation.
Bob and Jeff discuss the concept of “fusion points,” a methodology that aligns emotion and logic in the decision-making process, fostering positive connections and responses from prospects. They outline a strategic approach to prospecting that builds relationships even before the first meeting, enhancing the likelihood of securing appointments and advancing sales conversations.
The discussion also highlights an upcoming event, SalesWise Live 2024, designed to offer intensive sales training and networking opportunities. The event promises to equip attendees with advanced sales skills, fostering both personal and professional growth.

 
ABOUT JEFF
For over 30 years, Jeff West coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation. For over twenty years, he was an entrepreneur in field sales management with a well known Fortune 500® insurance company.
Now a sought-after conference speaker, Jeff is the author, along with international bestselling author, Bob Burg, of the business/sales parable, Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues. He is also author and coauthor of two multi-award-winning sales parables, The Unexpected Tour Guide and Said the Lady with the Blue Hair (coauthored with Lisa Wilber).
Jeff has been on numerous national and international podcasts and been a quoted source for publications such as Sales and Marketing Management Magazine, the National Federation of Independent Business, and Peak Sales Recruiting.
Whether onstage or during interviews, he combines hard-hitting, take-to-the-bank sales wisdom with a folksy humor that engages the audience as have few others.
  ABOUT BOB For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.
Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, (coauthored with John David Mann) with over one million copies sold and translated in 30 languages that has created a worldwide movement.
His newest book (coauthored with Jeff West) is Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues.
Bob publishes the very popular Daily Impact email.
He is also an unapologetic animal fanatic and works with a rescue, foster, and adoption organization in his town of Jupiter, Florida.
  GET JEFF & BOB’S GENEROUS GIFT Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues Download the first 2 chapters of their book for free.
ACCESS THIS GIFT AND MANY MORE   LINKS SHARED ON THE SHOW
Saleswise Live 2024
 
Jeff’s Links
https://jeffcwest.com
www.streetwisetosaleswise.com
www.facebook.com/jeff.west.330
 
Bob’s Links
www.Burg.com
www.GoGiverSuccessAlliance.com
www.facebook.com/burgbob



  ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.
Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.
  ABOUT OUR FREE GIFT VAULT

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedp