349 episodes

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic Scalable Media Network

    • Economia
    • 4.3 • 4 Ratings

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    Getting Inside the Mind of a Project Manager with Daniel Green and Alicia Katz of Tier 11

    Getting Inside the Mind of a Project Manager with Daniel Green and Alicia Katz of Tier 11

    Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization. 
     
    In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketing Creative Strategist, sits down with Alicia Katz, Director of Production/Product Manager, to see how she creates order from chaos. What goes on inside the head of the person who can really make things happen within your organization?
     
    Listen in to gain a better understanding of what it takes to run a successful online business. 
     
    IN THIS EPISODE YOU’LL LEARN:
    How project management tools help with optimization Two of Alicia’s favorite project management tools What a creative bodyguard is and why you need one in your company Tips for giving feedback in a respectful and collaborative way  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Daniel Green on LinkedIn Alicia Katz on LinkedIn Funnel Specialist job opening at Tier 11 DM @ralphhb on Twitter with your feedback on today’s episode.  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 12 min
    Why Quick Follow-Up Is the Key to Better Conversion Rates

    Why Quick Follow-Up Is the Key to Better Conversion Rates

    Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.  
     
    In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.
     
    Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately.
     
    IN THIS EPISODE YOU’LL LEARN:
    How a strategic two-email campaign could get you a 60-70% open rate How to know if you need more leads or a better conversion process Ways to analyze your “leaky bucket” and reverse engineer it logically Something you absolutely need in your life right now (that you might not realize)  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    ScheduleOnce Attentive Funnel Specialist job opening at Tier 11 Follow @ralphhb and @kasimaslam on Twitter  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 27 min
    Facebook Ads & iOS 14 Issues: Fixed or No? (Part 2)

    Facebook Ads & iOS 14 Issues: Fixed or No? (Part 2)

    How can you get around the new iOS updates in a way that’s legal and also works?
     
    In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us.
     
    Listen in as Ben and Kasim take some really complicated concepts and make them surprisingly simple.
     
    IN THIS EPISODE YOU’LL LEARN:
    Who thinks Facebook is 100% compliant with iOS requirements (and who doesn’t) Valid concerns about Facebook’s Conversions API Gateway What you need to know about the Facebook pixel How to hack the system without getting in trouble  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Kasim’s Facebook Traffic Hack on YouTube Funnel Specialist job opening at Tier 11 Follow @ralphhb and @kasimaslam on Twitter  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 42 min
    Facebook Ads & iOS 14 Issues: Fixed or No? (Part 1)

    Facebook Ads & iOS 14 Issues: Fixed or No? (Part 1)

    Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM. 
     
    In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand. 
     
    Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.  
     
    IN THIS EPISODE YOU’LL LEARN:
    Everything you need to know about ATT, EMQ, and AEM How to use first party data to create your own attribution model What server-side tagging is and what makes it powerful What Facebook’s Conversion API Gateway means for you  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Follow @ralphhb and @kasimaslam on Twitter  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
     

    • 32 min
    Black Friday/Cyber Monday Advertising Tips with Angela Ponsford of Tier 11

    Black Friday/Cyber Monday Advertising Tips with Angela Ponsford of Tier 11

    How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)?
     
    Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it’s never been more important to make sure your returning customers feel nurtured and loved. 
     
    Listen in as Angela shares helpful tips for making the most of your advertising dollars in the next month.
     
    IN THIS EPISODE YOU’LL LEARN:
    How to balance customer acquisition with nurturing/retaining existing customers Why/how you need to look at your marketing very differently than you used to What can happen if you fail to focus on your email game How to make your returning customers feel loved with an irresistible offer  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Tier 11 is giving away 5 FREE customer acquisition path audits Follow @ralphhb and @kasimaslam on Twitter


    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 20 min
    New Google Features and Working with Your Account Rep

    New Google Features and Working with Your Account Rep

    What are the newest Google features, and what do they actually mean for your business?
     
    “Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn’t shy about his big feelings about Google and why he disagrees with them on so many points.
     
    Listen in to get smarter about what Google is doing, why they’re doing it, and how you can tell the difference between their crap recommendations and their really good ones.
     
    IN THIS EPISODE YOU’LL LEARN:
    Why offline conversion tracking on the back end is actually more effective Where to find out about Google updates early Why Kasim doesn’t want to be a Google Premier Partner Why Google will try to change your bid strategy (and why you shouldn’t let them)  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Tier 11 is giving away 5 FREE customer acquisition path audits Follow @ralphhb and @kasimaslam on Twitter


    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 24 min

Customer Reviews

4.3 out of 5
4 Ratings

4 Ratings

GeorgeLuis* ,

DM is a great source of inspiration

I love DM guys. In every piece of their free content they give you useful tools and strategies and the courses are mind blowing. Do NOT miss this podcast :)

Anna Eggertz ,

24 min. of commercials

This has been one of my favorit podcast and I've been listening from the start. Lately less for many reasons .. there are quite a few really good podcasts to listen to. But with the 247 episode I am cancleing my subscription. I don't think I evere heard so much commercials in one podcast! Even in the actual content there were sponsoring and on and on about applying for jobs or following or hiring .... Thank you and goodby! If you're looking for a Facebook ads podcast tune into The Hirsh Marketing Underground podcast. Emely doesn’t smalltalk. The episodes are packed with knowledge.

MattiaPag ,

DM guys are simply the best...

Love everything you do guys for 2 reasons:
– You put the heart in what you do
– You give away the most practical, simply and useful strategy and tips ever
Thank you VERY much!

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