Rock and Roll Retail All Things Retail: The Store WPP

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As shoppers place more value on "doing things" and connecting socially, bricks-and-mortar retail could learn a lot from the growth of the music festival scene. Think Coachella curating a shopping mall.

As shoppers place more value on "doing things" and connecting socially, bricks-and-mortar retail could learn a lot from the growth of the music festival scene. Think Coachella curating a shopping mall.