The Everyday Entrepreneur Podcast Holly Knoll

Episode Summary
Whitney Bonds joins the podcast this week as our very first Youtube channel creator! Whitney is the creator of the award-winning website Tried and True Mom Jobs and the Youtube channel bearing her name, boasting over 100K subscribers. Whitney's expertise and knowledge of SEO has been a huge part of her success online, and she shares her best advice with us!
Through her platforms she shares valuable insights and resources on remote work, entrepreneurship, and personal finance. What started as a way to empower herself and fellow moms, has grown to empowering anyone looking to make additional income from home. Helping anyone who finds her channel to find fulfilling careers and achieve financial freedom!
Whitney breaks down what her process is behind each of her videos, where she finds inspiration, and how she keeps her "why" top of mind in order to try and achieve a work / life balance. Finally she shares her advice for any entrepreneurs out there to find their passion and do something with it.
In this episode you’ll learn:
0:55 Holly introduces Whitney and her background
2:31 Get your day one DONE with the help of The Business Blueprint
4:50 Whitney introduces herself as a wife, mom, and business owner
7:08 Whitney shares how she went from $5K in her first year of business to $200K in her second year
7:31 In 2020 she creates her Youtube channel
9:50 Whitney shares how she was able to educate herself on her business for free, and her mindset that business is a long game
13:12 The importance of finding a business coach or mentor to help you see your blind spots
13:40 The most important timeline for your business!
17:15 Whitney shares her process and strategy for her Youtube channel
18:40 What affiliate links are and how they earn you money
22:40 TikTok dropship video link "I Found the Best Remote Job You Can Do At Night in 2024"
26:45 How to title your Youtube video and draw people in
28:10 The importance of constant research and inspiration from others
30:40 Her video creation process and the most key elements to a successful video
36:45 Remembering WHY you started your business, the importance of work / life balance as an entrepreneur
40:55 Whitney's best advice for anyone looking to start their own Youtube channel
43:30 Expenses, what are the upfront costs of starting a Youtube channel?
46:35 Whitney's encouragement for all entrepreneurs out there
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Episode Summary
Welcome to our 50th episode!! This week we have a VERY special guest to celebrate, Megan Tamte! Megan is the Co-Founder, Co-CEO, and Chief Brand Officer for Evereve. Together with her husband, Mike, they have built what started as a single store in Edina, MN to over 100 stores nationwide!
Megan shares with us how the idea for Evereve first came to her through a horrible dressing room experience she had 26 years ago. She walks us through the seven year process of dreaming and brainstorming before they officially opened their first store in 2004.
We also dive into the culture of Evereve and how Megan intentionally created a culture of HEART (Humility, Empathy, Authenticity, Relationships, and Tenacity) values. She also shares how a VERY special expert helped her take these values and scale them to her growing business, you definitely do not want to miss this pop-out!
Finally, Megan shares what exciting trends we can expect for fall and where to find an Evereve near you to stock up!
In this episode you’ll learn:
1:00 Our 50th episode is here!
2:20 FREE Business Blueprint!
3:00 Holly introduces how she knew of Evereve and Megan and how she met her one day in an Evereve store
6:22 A brief breakdown of HEART values before we learn the whole story from Megan herself
7:25 Welcome Megan to the podcast
8:15 Evereve's origin story, Megan's horrible dressing room experience 26 years ago
10:00 Holly's experience shopping at Evereve and how it makes her feel
11:45 Megan's fashion philosophy for Evereve, making fashion warm and approachable for all women
14:05 The importance of talking about your dreams and goals in life with fellow supporters and dreamers
17:20 After 7 years of brainstorming, Megan is feeling unhappy in her professional life and looking to make a change
19:00 Committing to herself to start every morning alone in quiet time to reflect and brainstorm
20:10 How asking herself, "What did you do in 5th grade on the playground for fun?" pointed her back to the idea for Evereve
21:30 Wrestling with the fear and self doubt of going after her dream
22:30 Spending three months writing down her dreams for the business
24:36 Her husband and Co-CEO, Mike Tamte, reviews what she has put together and makes a formal business plan
25:15 The magic $1,500 / day number that had to be met
26:45 Officially opened their flagship store in Edina, MN in 2004 - 7 years after she had the idea
28:30 Megan and Mike's vision since day one for an Evereve brand versus single store
30:40 What they learned after opening their first store and how they had to work outside their natural strengths while they grew the business
33:00 Megan shares how her "Founding Leaders" have and continue to be an integral part of Evereve's culture and success
35:25 Megan breaks down Evereve's HEART values culture and how she intentionally went about scaling the culture along with the business itself
38:30 How the amazing Brené Brown helped Megan better define and refine her HEART values culture
42:35 The importance of accepting help from others
46:00 The one key strategy Megan believes always leads to success
48:45 A day in the life of Megan, how she builds her days and more
53:10 The inspiration she gets from traveling to stores and abroad
54:35 How Evereve handled COVID with the help of their HEART values culture and the ability to work together and quickly pivot
56:15 How Mike's financial transparency with the company builds trust
57:58 Megan breaks down the boards she sits on, how she decides who to work with and how she can provide them value
60:55 How her Warners' Stellian board seat has pushed her outside of her comfort...

Episode Summary
Karina Muller and Lana Gendlin from HeartCentric Divinations join us on the podcast this week to share their exciting mission to bring pendulums to as many people as they can! Karina and Lana share how their careers in consulting and art curating, respectively, led them to where they are today, founding their joint business, HeartCentric Divinations and Coaching.
Together Karina and Lana break down the basics of pendulums; what they are, how they work, and how they can help you listen to yourself for the big and small questions we face in life. Karina and Lana share how pendulums are a tool that we can use to help guide us through decisions and strengthen our ability to trust ourselves.
These women are so passionate about spreading the message of pendulums that they even wrote a book about it! Pendulums & Intuition: Practical Advice for Trusting Your Inner Wisdom, launching June 6th, available for pre-orders on Amazon now!
In this episode you’ll learn:
1:00 Holly briefly introduces the basics of pendulums
1:45 Jill Loftis episode referenced!
6:10 Holly introduces Karina and Lana and shares how they originally met
6:42 Heather Boschke episode referenced!
7:55 Lana shares her background as an art curator and what brought her back to Minnesota
10:05 Karina shares her background in tech and eventually product marketing and consulting
12:00 How Karina and Lana met during COVID and eventually started HeartCentric
13:00 Figuring out their business during the tail end of the pandemic
14:08 Lana explains what "creative wellness" is and why it is so important
15:20 What is a pendulum? Karina and Lana break it down!
18:30 The kinds of questions you can ask your pendulum
20:05 What a pendulum looks like and how to use it
22:15 Holly shares her hands on experience finding her pendulum with Karina and Lana's help
26:40 The importance of listening to your pendulum and not "over-riding" it
29:00 Learning to build trust within yourself through your pendulum
32:45 How to not bias your pendulum and the optimal state of mind to be in
38:36 Pendulums are NOT crystal balls, they are one data point in time
43:00 How Karina and Lana use their pendulums to help organize their schedules as entrepreneurs
44:30 Marrying the data WITH intuition
48:13 Learning to use a pendulum to sharpen your intuition muscle
54:45 Karina and Lana's book: Pendulums & Intuition: Practical Advice for Trusting Your Inner Wisdom, launching June 8th, preorder now!
59:00 What to expect from their book including the history and science of pendulums, how to incorporate pendulums into your life, and how to sharpen your intuition and more!
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Episode Summary
This week we have Lee Funke, founder and CEO of Fit Foodie FInds! Lee comes in the podcast studio to share a VERY exciting new business venture for her and her team at Fit Foodie Finds!
Lee also shares why she started Fit Foodie Finds in college, and what inspired her to build the community that is still growing with her today! Throughout our conversation you will quickly notice the key ingredient to Lee's success... listen on to hear for yourself!
Finally, Lee shares advice that she has for other entrepreneurs out there wanting to take the plunge into their own business. As well as how her work / life balance and mental health journey has grown and changed through the years. With the help of her team members she is able to follow her passions and continue to grow her successful, $1M dollar business!
In this episode you’ll learn:
1:00 Holly introduces this week's guest, Lee Funke!
5:02 Lee shares when she first started Fit Foodie Finds and why she wanted to create a community in college
8:42 After several side hustles (including Fit Foodie Finds) Lee shares when and why she finally decided to go full time with her business, Fit Foodie Finds
10:20 The importance of team work and collaboration that Lee integrated into the business when it was time to take on team members
11:05 Why an entrepreneur needs to identify areas to outsource and the investment that takes
13:24 How collaboration and team work can help you identify and follow your passions within the business
16:05 Lee's approach to being a CEO and how she fosters an environment of transparency for mutual success
18:00 Rosie's Dill Pickle Martini recipe we referenced!
18:50 Lee announces her next business venture, HodgePodge! A unique food truck collaboration with Forgotten Star Brewery in Fridley, MN!
19:58 A break down of the initial conversations that inspired this new venture and what the process was like as they collaborated to build the menu, infrastructure, and marketing
25:00 The biggest challenges Lee faced when creating this new business and how her and her team overcame them together
31:30 How Lee's relationship with work / life balance has developed through the years
34:50 Gaby Dalkin podcast episode!
35:28 Why Lee and her team feel compelled to use their platform for mental health and women's health issues
37:40 The impact recent Google SEO changes have made on Lee's business
40:26 The time Gwyneth Paltrow made Fit Foodie Find's recipe for Sweet Potato Crust Quiche AND tagged her!
42:28 What's next for Fit Foodie FInds, including taking a deserved break for summer and family time!
43:45 Lee's advice to any entrepreneurs on the fence out there, including her original blog post, A Leap of Faith, when she first decided to make Fit Foodie Finds a full-time career and business
45:05 Lee's husband, Mark Funke's new business Little Ember Co. get saunas delivered to your home today!
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Episode Summary
This week I sit down with Haley Westfall, founder and owner of The West Collective and co-founder of Collab Culture. Haley shares how she started working in corporate America in high school, which led to almost twenty years within the corporate healthcare industry. It wasn't until she was laid off... twice within six months that she knew something had to change.
That was when Haley, through the help of her friends and community, found herself with a social media strategy and content business. One client turned to two, to three, and so on before she was running her own successful business. She was officially her boss and no longer had to worry about getting laid off... until she laid off herself!
Haley realized with the help from her tight-knit women's entrepreneurial community and self-reflection that even though her business was succeeding, she wasn't happy. Instead of feeling defeated, she decided to go back to square one and create a business again, this time with the utmost intention in her purpose and strengths.
In this episode you’ll learn:
2:43 Haley's intro and background
3:45 Haley started her healthcare corporate career in high school, stayed in that industry for 20 years
4:10 Sharing her experience getting laid off from her corporate job
6:14 She quickly found another corporate job, but after six months in she was laid off AGAIN, this time two weeks before Christmas
8:30 Taking the time to process and figure out her next move
15:00 Learning to shed her corporate "polished" image in lieu of an image that is more authentic to her and the business she is creating
19:04 The importance of releasing the "shame" of getting laid off and sharing your story is therapeutic and brings you more credibility as an entrepreneur
21:55 Leaning on entrepreneurial friends and started her business of social media management and strategy for small businesses
23:05 Business is successful, but Haley didn't feel completely fulfilled or aligned
24:45 Her decision to end that business and start over AGAIN, this time with more intention and purpose
27:36 Inbal Claudio episode referenced!
28:08 Connected with three other entrepreneur women and created their own community to build each other up and help with each other's businesses
29:30 Community is NOT just all rainbow and sunshine, it is showing up and holding people accountable to be the best version of themselves
30:30 Learning to shed the corporate habits and behaviors we all learn that no longer serve us as an entrepreneur
31:40 Officially launched her new business, The West Collective, in 2023 with the help of her own community and the self-reflection she had done for herself
32:15 Haley started her own podcast, The Table Podcast
34:30 The impact of creating a business with purpose can have on your entire life, your joy and happiness will radiate for all to see
35:50 Giving yourself the permission to pivot and trusting yourself are keys to success
38:47 Identify your strengths! 70% of individuals are not able to see what their own strengths are in the world
39:12 Asking people around you what they think your strengths are and journaling the feedback to better identify your strengths and how you can find your purpose
43:20 Haley's desire to ditch the mold of networking and create spaces and events where people feel seen and heard
47:19 Link to Haley's FREE monthly community calls that you can join!
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Episode Summary
This week I sit down with my personal business coach, Lisa LeBlanc. Lisa is a wife, mother, and grandmother as well as a certified life coach and weight loss specialist with No BS Weightloss. I share how I naturally met Lisa, and how our coaching relationship evolved from personal weight loss to business.
Lisa shares how her entrepreneurship story started when she was a young wife and mom with three kids under five. Out of necessity, Lisa decided to start her own daycare business, but it wasn't long before her own kids were in school and she had a waitlist of parents and kids. After over twenty years in that business, Lisa had reached burnout and was ready for a change.
Lisa began to prioritize herself again and reflect on how she has always been coaching those around her through the years. She decided to invest in herself and get her life coach certification and become part of a coaching team at No BS Weightloss. Throughout this episode you will hear the coaching techniques Lisa uses with clients (and herself) to help them overcome their own negative thoughts. Lisa and I role-play two common scenarios Lisa runs into with new and existing clients, as a glimpse into what a coaching session with her looks like!
In this episode you’ll learn:
2:14 Holly introduces Lisa LeBlanc, her personal business coach
2:58 Corinne Crabtree episode that is referenced in this episode!
5:55 Lisa shares how she started her first business as a daycare provider, out of necessity
6:47 Her old mindset of "If you build it they will come" and how that gave her success, but never gave her the opportunity to celebrate any of that success
7:50 Five years ago Lisa felt burned out from the daycare business she had built and was looking to make a change
8:25 Lisa joins Corinne's No BS Weight Loss program and starts prioritizing herself again
11:25 What led Lisa to pursue her life coach certification and the financial investment that goes into that decision - it was time for her to invest in herself!
14:02 Through coaching and self-reflection, Lisa learns how she is in control of her thoughts
15:50 Her journey to becoming a coach at No BS Weightloss and the extensive interview process she went through
22:50 How to stop getting in your own way and the coaching to help you
24:49 The importance of listening back to your own thoughts and reflecting and editing them
25:30 Mock Coaching Session Example #1 Corporate woman who wants to start her own business but can't quit her job AKA steady income and insurance
29:20 Why you need to look forward in life and NOT backward if you want to make changes in your life
33:07 Lisa shares her approach to getting out of her own head and why it is important to "get quiet" or "get in your body" in order to reflect
36:43 Why Lisa thinks journaling is so important to reflect and filter your thoughts and experiences
44:15 Mock Coaching Session Example #2 A corporate woman who has a horrible boss who does not treat her well or appreciate her work and feels a loss of control over her work environment
48:30 How taking action, any action, reminds you that you are in control
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