The Six Figure Personal Stylist Podcast Nicole Otchy - The Styling Consultancy

What can happen when you go all in on your personal styling business?
You might think you have to wait years to be successful. Not always! By fully committing when you take the plunge, you can move up the timeline of your success!
That’s just one of the reasons why I had to have my client Bari Sholom as the first guest on the show. She launched her business quickly and had eager clients wanting to buy her services on day one. She also demonstrates that there are many ways you can be a successful personal stylist.
In this episode of The Six Figure Personal Stylist, you’ll learn how Bari started her business, why she came to me for help in launching it, what helps her keep her creative edge, and the surprises she’s experienced along the way. You’ll also gain a bit of insight into her approach to things like mentorship, pricing, marketing, and more that led to having a waitlist of potential clients since opening day!
3:30 - How Bari went from being a vintage curator to a personal stylist
6:25 - What surprised Bari about personal styling the most and why she prefers working with highly creative people
12:29 - The easiest and hardest part of launching her business and how Bari was showing up before the launch
16:42 - Bari’s biggest investment and how it helps her keep her creative edge
20:07 - How Bari approached pricing for her services right out of the gate (and why it helps her keep that creative edge)
24:11 - Bari’s mindset when it comes to making changes and how she knows the right time to change something
27:32 - Why Bari finds investing in mentorship non-negotiable and something she’s willing to trade money for
34:00 - What Bari finds most exciting about having her business
36:40 - Why Bari posts content on TikTok despite it not being a favorite platform and how you can win at social media marketing

Mentioned In How Bari Sholom Successfully Went From a Vintage Curation to a Personal Styling Business Fast


The Curated Tastemaker
In Good Taste with the Curated Tastemaker (Substack)
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Have you ever wondered why it seems everybody else gets results from a business or marketing coach or program?
It’s probably put you off from wanting to pay that kind of money again. But there is a way to guarantee you’ll always make your money back when you invest in yourself and your business.
In this episode of The Six Figure Stylist, you’ll learn about a few important aspects you haven’t heard about when it comes to investing in your personal styling business. I’ll teach you the mindset shift necessary to guarantee a return on your investment, the most common types of investments I see fail to move stylists forward, and two areas of investment that’ll get you where you want to go.
2:30 - The mindset shift that guarantees you’ll make your money back on any investment
5:21 - One reason why you don’t get the most out of your investments and the need to set realistic expectations for success
10:06 - How a misunderstanding of business coaches and business consultants leads to failed investments for stylists.
12:37 - Another layer that can complicate the relationship between you and your business coach
16:26 - One of the worst pieces of business advice many stylists have heard and why it makes no sense
20:12 - How to know if business coaching is right for you right now and the pricing mistake that pays stylists way less than they deserve
23:21 - Signs that you have a knowledge gap and need to invest in business strategy and planning
26:39 - The identity gap problem that contributes to business growth stagnation for established personal stylists


Mentioned In How to Guarantee a Return on Investments in Your Personal Stylist Business
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You encounter some tricky situations at some point in your personal stylist career. As a former stylist who focuses on helping others reach the six-figure milestone, there are some questions that I get asked a lot. And today, I want to cover a few of the ones I received from a couple of round table calls.


In this episode of The Six Figure Personal Stylist Podcast, you’ll hear answers to three of the most popular questions I get about client interactions. I’ll tell you how to provide a luxury experience virtually, fulfill client wishes while maintaining your authority as the expert, and inoffensively set down rules for the interaction between you and clients.

1:36 - How to maintain a virtual luxury shopping and styling experience for clients shopping on their own
6:24 - What luxury is really about, the three T’s of luxury, and how to avoid getting price-shopped
13:22 - How to walk the line between deference to the client’s wishes and showing your authority as a stylist
24:32 - The importance of training your potential clients in your marketing

27:19 - How to set boundaries and expectations at the start that aren’t off-putting to your client
31:16 - How to handle the tricky situations of going back to correct things with a client or any expectation of always being on call


Mentioned In Answers to Popular Questions About Personal Stylist Client Interactions

“The Definition of Luxury Is Expanding and Changing” | Forbes
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Why do I mention stylists hitting six figures so often?
Many stylists (for several reasons) fear earning a high income. They don’t even like looking at the numbers in their business. Yet, getting there can provide you with some valuable insights that contribute to not just your business, but also your personal growth.
In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about how the significance of reaching the six-figure mark in your business goes beyond the money. I’ll reveal the mindset shift you need, why trying to be perfect just hinders your progress, and the crucial marketing aspect it takes to reach six figures.
Even if you don’t desire that kind of money, it feels too far away, or you’ve gone beyond it, you’ll still want to tune into this one!
1:00 - Why I focus so much on the six-figure mark and how hitting it opens your eyes about yourself and your clients
9:01 - A positive perspective on those slow periods that make you anxious and what gets you to six figures faster
12:46 - Why being a perfectionist isn’t a badge of honor or even about producing perfection
18:49 - Why you shouldn’t get hung up on the number or shy away from it (and the one thing you can’t shy away from to reach it)

Mentioned In Why I Focus on Personal Stylists Reaching Six Figures
AccountHer
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Have you ever given yourself space to think about how you want to show up as a stylist?
People (including stylists) often get different types of stylists mixed up. The way many in the industry tend to market themselves only contributes to that confusion.
However, each kind of personal styling has its own hallmarks, limitations, and skill sets. I’ve broken them down into three categories: retail, transactional, and transformational. In order to provide the best service to your clients, you need to critically evaluate your process and determine the type of stylist you want to be.
In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about each type and see examples of how they work. I’ll also highlight their differences and reveal how they impact your marketing and your client’s expectations.
4:47 - What retail styling is and its restrictions
9:29 - The truth about transactional personal styling and why it’s often confused with transformational styling
15:31 - How expectations of the personal styling process can differ among clients
22:07 - The level of depth you need as a transformational stylist and why promising confidence is problematic
29:52 - How the world’s thinking about the purpose of style has changed from long ago

Mentioned In What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Book mentioned in this episode: Status and Culture by W. David Marx
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Wouldn’t it be nice to have a roadmap to be a successful personal styling entrepreneur? The cookie-cutter approach to your personal styling business just doesn’t, well, cut it. Instead, you need strategies that’ll actually help you build a killer, six-figure brand with a cult following of loyal clients.
In this premiere episode of The Six Figure Personal Stylist Podcast, you’ll learn who the show is for, topics you can expect to hear covered, and what qualifies me to speak about being a successful personal stylist entrepreneur. I’ll set the tone for the podcast, highlight the challenges and opportunities, and explain why this show is different from any other business podcast.
1:00 - Who specifically I created The Six Figure Personal Stylist Podcast for
3:17 - Why I created this podcast and how it’ll help you be a killer business owner
9:50 - The questions to ask yourself that will change everything for you

Mentioned In Welcome to the Six Figure Personal Stylist Podcast


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