Full-Funnel B2B Marketing Show Andrei Zinkevich
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- Economia
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Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.
Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.
Learn more about full-funnel b2b marketing here: https://fullfunnel.io
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Episode 133: Level Up Your ABM Strategy with SDRs with Andrei & Vladimir
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In the new episode of Fullfunnel Live we'll explain the role of SDRs in ABM to make it efficient.
Join us to learn and discuss:
- 5 SDR functions to run a great account-based marketing (ABM) program
- How SDRs can create awareness among the buying committee members
- How SDRs should collaborate with marketing
- KPIs for SDRs in the account-based marketing program
OUR SPONSOR
This episode is sponsored by Dealfront - a leading European intent data provider.
What sets DealFront apart?
This platform is fueled by live European data in multiple languages, providing you with insights and native integrations that other vendors don’t have.
With DealFront you can harness three layers of data – market signals, web visitors, and EU company databases. And there’s no need to worry about compliance.
DealFront meets Europe's strict standards, ensuring GDPR compliance competitors can't match. If you sell and market in Europe, and consider a great intent data + database platform, Head over and get a free demo here at:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=fullfunnel
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
MENTIONED EPISODES
https://www.youtube.com/watch?v=6Burn1F1HKE&t=0s
https://www.youtube.com/watch?v=Q3WGzOvNb9M -
Episode 132: How to select the right accounts for ABM with Andrei & Vladimir
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In this episode we share How to select the right accounts for the ABM program.
Learn:
- Territory/market based account selection vs clusters
- 4 criteria you must pay attention to define accounts that are likely to become sales opportunities
- 3 ABM lists, and how to work with them to generate sales opportunities
RESOURCES
Account segmentation: https://youtu.be/R5E1AJneJDc?si=mPH6t-FQ1drHNUGW
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers:
Join our community for B2B marketers - The Trenches: https://trenches.community/
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/ -
Episode 131: Allbound marketing: how to create joint marketing and sales playbooks with Andrei & Vladimir
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In the new episode of Fullfunnel Live we cover Allbound marketing: how to create joint marketing and sales playbooks.
Tune in to learn:
- How to create joint full-funnel marketing and sales playbooks
- How internal reviews decrease the playbook efficiency
- How to incorporate change management to create awareness and generate demand from the accounts that are not currently in market
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/ -
Episode 130: How to fix a broken B2B playbook with full funnel marketing with Andrei & Vladimir
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In the new episode of Fullfunnel Live we're going to cover How to fix a broken B2B playbook with full-funnel marketing.
How horizontal marketing and sales planning kills most programs and makes your pipeline sinkingHow to develop a full-funnel marketing planning to increase marketing-sourced revenueHow to improve ICP and your targeting to nurture the right accounts and buyers
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/ -
Episode 129: Building a credible content creation and distribution machine with SMEs, SDRs and marketing with Andrei, Vladimir & Morgan
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In the new episode of Fullfunnel Live, we're going to cover together with Morgan Ingram how to create a content creation and distribution machine for non-sales/marketing audiences.
We'll cover:
How to enable your SMEs to create and share content
How to bring external expertise in case you don't have manpower or capacity in-house
How to distribute content to non-sales/marketing audiences
How to leverage SDRs for content distribution and account engagement
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Morgan J Ingram on Linkedin: https://www.linkedin.com/in/morganjingram/ -
Episode 128: 15 bottlenecks that destroy marketing & sales programs with Andrei & Vladimir
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In the new episode of Fullfunnel Live we're going to cover 15 UNOBVIOUS bottlenecks that make marketing & sales programs fail and the root reasons behind them.
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Recensioni dei clienti
Top job!
As usually I got impressed as I can find really valuable stuff I've to learn each time. Keep on rocking Andrei... and looking forward to the next episodes :)
Don't miss it!!
I have been following Andrei and the amazing Facebook group he has created (B2B Marketers & Founders), so I was looking forward to this podcast.
Don't miss this out!
Great B2B tips
Finally a great podcast on B2B marketing and B2B lead generation.
I’m looking forward to listen to the next episodes!