210 episodi

We document and share best practices for owning & operating profitable world class venues!

Welcome to the Venue RX podcast where we provide your weekly prescription of tips, tools, tactics, and inspiration to start or grow your venue business. Follow along with our listeners as we delve into the exciting world of events, and make sure you check out our growing Youtube channel and social pages where you can engage with our show host and guests! No matter if you are brand new to the business of weddings, or an event pro, our mix of mindset and mechanics will challenge and inspire you!

The Venue RX The Venue RX Podcast

    • Istruzione

We document and share best practices for owning & operating profitable world class venues!

Welcome to the Venue RX podcast where we provide your weekly prescription of tips, tools, tactics, and inspiration to start or grow your venue business. Follow along with our listeners as we delve into the exciting world of events, and make sure you check out our growing Youtube channel and social pages where you can engage with our show host and guests! No matter if you are brand new to the business of weddings, or an event pro, our mix of mindset and mechanics will challenge and inspire you!

    Financial Planning and Retirement for Venue Owners | The Venue RX

    Financial Planning and Retirement for Venue Owners | The Venue RX

    In this week’s episode of The Venue Rx podcast, our host Jonathan Aymin sits down with Brandon West, CPA and Co-Owner of 77 Financial Group. They cover the importance of separating funds owed to vendors from taxable income, advocating for the safety of a high-yield savings account over riskier options like stocks or cryptocurrency. Additionally they discuss tax planning and retirement, and touch on the needs of venue owners considering succession and what that planning process entails. 

    About Our Guest: 

    Brandon West is a certified CPA based in California, specializing in tax matters for individuals and small businesses. He earned his degrees in Accounting and Finance from Point Loma Nazarene University. Initially, Brandon gained valuable experience at CBIZ, one of the nation's top ten accounting firms. However, driven by a desire for more direct client engagement and business development opportunities, he established his own practice.

    Today, Brandon's clientele spans across 8 states and encompasses individuals, LLCs, S Corporations, C Corporations, and Sole Proprietorships. He is deeply passionate about supporting his clients' growth journeys, offering expert guidance through the intricate landscape of tax regulations.

    Find Him Here: 

    Email: brandon@77financialgroup.com

    Website: https://www.77financialgroup.com/

    Instagram: https://www.instagram.com/77financialgroup/

    Linkedin: https://www.linkedin.com/in/brandon-west-0814a686/

    Podcast: https://open.spotify.com/show/5WdL2X4ShOSn7YrnmwOECT?si=53c44c9571324638

    • 42 min
    A Recipe for Success or Disaster? | The Venue RX

    A Recipe for Success or Disaster? | The Venue RX

    In this episode of The Venue Blueprint Series our hosts Jonathan Aymin and Lindsay Lucas discuss the transformation of a family property into a wedding venue. Together, they dig into the complexities of managing such a venture while residing on the property and navigating family dynamics. Key discussion points include establishing clear roles, setting boundaries, and managing expectations among family members. They emphasize the importance of effective communication during the transition of ownership and management. Lindsay emphasizes the necessity of adopting a business-oriented mindset, conducting regular role assessments, and implementing succession planning strategies. The conversation extends to topics such as marketing strategies, sales tactics, operational considerations, and the unique challenges of working within a family dynamic. They advocate for a strategic and proactive approach to ensure the long-term success of the venue. 

    About Our Hosts: 

    Lindsay Lucas: 

    Website: https://thelindsaylucas.com/

    Instagram: https://www.instagram.com/thelindsaylucas/ 

    Facebook: https://www.facebook.com/thelindsaylucas/

    Pinterest: https://www.pinterest.com/thelindsaylucas/

    The Venue Academy: https://shop.thelindsaylucas.com/checkout/cart 

    Lindsay works directly with wedding venue owners, demystifying the process of running a profitable, sustainable wedding venue and guiding owners towards a business that suits their needs. Since 2016, Lindsay has assisted over 700 venue owners in securing funding, achieving sustainable growth, and navigating various challenges. Her client portfolio includes venues that have generated over $46 million in revenue over the past six years.

    Jonathan Aymin 

    Website:https://www.cseventservices.com/ 

    https://csevenues.com/ 

    https://www.thevenuerx.com/

    https://www.wevahub.com/ 

    Address: 251 North City Drive San Marcos, CA 92078

    Email: venues@cseventservices.com 

    LinkedIn: https://www.linkedin.com/in/jonathan-aymin-065aa679/

    Instagram: https://www.instagram.com/cseservices/

    Youtube: https://www.youtube.com/channel/UCd5m3xiVauCEvQPPaVWraIg

    Jonathan embarked on his journey into Venue Management with the launch of a single San Diego wedding venue. His path led him to expand his ventures to encompass multiple venues in multiple states, all the while trailblazing The Venue Rx Podcast/YouTube channel to ignite inspiration within the wedding professional community.

    In addition, Jonathan serves as the visionary founder behind WEVA, the first national Wedding & Event Venue Association. This esteemed professional association is dedicated to venue owners and operators, offering unrivaled networking opportunities, valuable resources, and comprehensive education tailored to the venue industry.

    • 39 min
    Lessons in Leadership And Connection | The Venue RX

    Lessons in Leadership And Connection | The Venue RX

    In this week's episode of The Venue Rx Podcast, our host Jonathan Aymin sits down with David Adler, the visionary behind BizBash. Adler shares the story behind BizBash's inception, highlighting the importance of transparency in event planning and the industry's resilience amid various economic and societal hurdles. He stresses the significance of genuine connections, purpose-driven events, and the art of scaling intimacy for impactful experiences. Additionally, Adler delves into the transformative influence of AI and technology on events, shedding light on his pioneering initiatives as well as his engagements in the film sector.

    About Our Guest: 

    David Adler is a seasoned entrepreneur with a rich history of success in the world of media and events. As the Chairman and Founder of BizBash, he takes pride in being part of a company and brand that's approaching its remarkable 25th Anniversary. BizBash has been at the forefront of the event industry, serving as a dynamic platform for commerce, community, and content creation. BizBash continues to thrive as a trusted resource and innovation hub.

    Additionally, David is the Founder and Owner of Washington Dossier Magazine, an iconic "society magazine" focusing on "soft power" before it was recognized, which is nearing its remarkable 50th year since its founding and was sold in 1989. He currently manages a collection of 100,000 photos from that era.

    As the author of "Harnessing Serendipity," a book on what it means to be a collaboration artist, he shines a light on the importance of high-impact gatherings that propel ideas and connections forward.

    Find Him Here: 

    Email: dadler@bizbash.com

    Website: https://www.bizbash.com/

    Instagram: https://www.instagram.com/bizbash

    Facebook: https://www.facebook.com/BizBash/

    Linkedin:https://www.linkedin.com/company/bizbash/

    • 52 min
    How to Successfully Convert Your Airbnb Property into a Wedding Venue | The Venue RX

    How to Successfully Convert Your Airbnb Property into a Wedding Venue | The Venue RX

    In this episode of The Venue Blueprint Series our hosts Jonathan Aymin and Lindsay Lucas dive into the nuances of transforming an Airbnb into a wedding venue. Lindsay draws upon her expertise to outline the essential steps, highlighting the significance of zoning regulations, financial planning, and maintaining a healthy work-life balance. They also dive into topics such as property enhancements, insurance considerations, and crafting legal agreements tailored specifically to the wedding industry. The conversation also encompasses operational considerations, including software integration and effective venue management, underscoring the importance of running the venue as a sustainable business rather than a hobby. 

    About Our Hosts: 

    Lindsay Lucas: 

    Website: https://thelindsaylucas.com/

    Instagram: https://www.instagram.com/thelindsaylucas/ 

    Facebook: https://www.facebook.com/thelindsaylucas/

    Pinterest: https://www.pinterest.com/thelindsaylucas/

    The Venue Academy: https://shop.thelindsaylucas.com/checkout/cart 

    Lindsay works directly with wedding venue owners, demystifying the process of running a profitable, sustainable wedding venue and guiding owners towards a business that suits their needs. Since 2016, Lindsay has assisted over 700 venue owners in securing funding, achieving sustainable growth, and navigating various challenges. Her client portfolio includes venues that have generated over $46 million in revenue over the past six years.

    Jonathan Aymin 

    Website:https://www.cseventservices.com/ 

    https://csevenues.com/ 

    https://www.thevenuerx.com/

    https://www.wevahub.com/ 

    Address: 251 North City Drive San Marcos, CA 92078

    Email: venues@cseventservices.com 

    LinkedIn: https://www.linkedin.com/in/jonathan-aymin-065aa679/

    Instagram: https://www.instagram.com/cseservices/

    Youtube: https://www.youtube.com/channel/UCd5m3xiVauCEvQPPaVWraIg

    Jonathan embarked on his journey into Venue Management with the launch of a single San Diego wedding venue. His path led him to expand his ventures to encompass multiple venues in multiple states, all the while trailblazing The Venue Rx Podcast/YouTube channel to ignite inspiration within the wedding professional community.

    In addition, Jonathan serves as the visionary founder behind WEVA, the first national Wedding & Event Venue Association. This esteemed professional association is dedicated to venue owners and operators, offering unrivaled networking opportunities, valuable resources, and comprehensive education tailored to the venue industry.

    • 32 min
    Tailoring Ad Copy to Reach Your Audience | The Venue RX

    Tailoring Ad Copy to Reach Your Audience | The Venue RX

    In this week’s episode of The Venue Rx Podcast, our host Jonathan Aymin sits down with Whitney Hodges and Daniela Justus, owners of Wedding Industry Ads to discuss their ad agency's tailored approach to digital marketing in the wedding sector. They touch on their backgrounds and how their partnership came to be, highlighting the crucial role of 

    grasping clients' unique requirements for crafting impactful ad strategies. They also discuss  aligning ads with broader marketing initiatives, and discuss the pivotal role of personal branding for venue owners. Additionally they dive into how to leverage data analytics for evaluating campaign effectiveness. They also share insights on budget allocation for Google and Meta ads, the significance of Facebook in wedding planning, and the importance of evergreen content. 

    About Our Guest: 

    Whitney and Daniela are experienced professionals in the wedding industry with a combined background of over 12 years in sales, marketing, event planning, and management. They met while starting their own online digital advertising agencies three years ago and have since worked with a range of clients, from budget-conscious couples to luxury events exceeding $1 million. They have firsthand experience in booking, executing, and planning weddings, making magic happen every weekend. Their expertise includes navigating the challenges of running a business that operates 24/7 in the dynamic wedding industry.

    Whitney and Daniela started Wedding Industry Ads because they recognized a need for specialized digital marketing services tailored to the unique requirements of businesses in the wedding industry. Drawing from their extensive experience in sales, marketing, event planning, and management within the wedding sector, they saw an opportunity to help wedding-related businesses effectively reach their target audience and achieve their marketing goals. Their shared passion for weddings and their expertise in digital advertising made Wedding Industry Ads a natural extension of their skills and experiences.

    Find Them Here: 

    Website: https://www.weddingindustryads.com/ 

    Book A Call: https://weddingindustryads.com/scheduler 

    Linkedin: https://www.linkedin.com/in/daniela-justus-b5417b183/ Linkedin: https://www.linkedin.com/in/whitneyhodgesmarketing/

    • 1h 14 min
    Essential Tax Strategies Every Wedding Venue Owner Should Know | The Venue RX

    Essential Tax Strategies Every Wedding Venue Owner Should Know | The Venue RX

    In this week's episode of The Venue RX podcast, our host Jonathan Aymin welcomes tax advisor Sugey Piedra to the show to discuss a range of tax strategies specifically designed for wedding venue owners. She highlights the differences between services and products within the context of tax considerations. They also explore the intricate tax implications that arise from venue rentals and the provision of wedding planning services, shedding light on how understanding these financial intricacies is crucial for achieving business success.

    Sugey touches on the importance of accurately categorizing income streams as either rental or service-based, as this distinction can significantly impact tax liabilities. By meticulously accounting for all venue-related expenses, owners can ensure that they are maximizing tax benefits and minimizing potential risks. Sugey also emphasizes the strategic benefits of separating property ownership from service management within a wedding venue business framework. This separation not only simplifies financial reporting but also allows for more effective tax planning and optimization of financial resources. She encourages financial literacy and strategic tax planning in the wedding venue industry, providing valuable insights that can empower owners to navigate tax complexities with confidence and optimize their business operations for long-term success.

     

    About Our Guest: 

    Sugey Piedra brings over 20 years of tax preparation experience and a unique approach to her work. In 2018, she co-founded Prominence Business with her two sisters, aiming to help clients with annual tax planning and tax-saving strategies. As an enrolled agent and certified tax preparer for over two decades, Sugey is passionate about making her clients' money work for them, allowing them to achieve financial freedom. At Prominence Business & Wealth Management, where she serves as co-founder, Sugey supports high-earning, service-based business owners in achieving long-term wealth through comprehensive financial services such as bookkeeping, tax preparation, financial planning, and tax strategy, all under one roof.

    Aside from her business responsibilities, Sugey also hosts and produces the Tax Talk with HeyHey Podcast, providing valuable insights into business taxes, wealth building, and the journey to financial freedom. Her expertise has also been featured on Sell Without Selling. When she is not immersed in helping business owners grow their income, Sugey enjoys traveling, horseback riding, and investing time in her personal growth mindset.

    Find Her Here: 

    Tel: 626-825-8249

    Email: admin@prominencebusiness.com 

    Website: www.prominencebusiness.com 

    Instagram: www.instagram.com/prominence.services 

    Linked In: www.linkedin.com/in/Sugey Piedra

    • 29 min

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