344 episodi

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life. Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

The Why And The Buy Christie Walters and Jeff Bajorek

    • Imprenditorialità

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life. Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

    Making ABM Personal with Kristina Jaramillo

    Making ABM Personal with Kristina Jaramillo

    Hashtags, merge tags, trending topics, pressure for daily content and replying to every comment. It can all get a little forced and stale. The same can be said in the real world of sales and marketing when people stick to their scripts. Many view account based marketing negatively because too much has become cookie-cutter and templated. 
    But Jeff and Christie's guest today, Kristina Jaramillo, President of Personal ABM and partner at Stop The Sales Drop, doesn't stand for it. She talks about the importance of creating genuine personal connections and speaking to business people as actual human beings with unique perspectives. She is passionate about creating content and messaging for specific sales conversations, focusing on marketing, brand and ultimately - revenue.
    Find out more about Kristina here
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    The Why and The Buy is a Pod About It Production.

    • 30 min
    Monday Musing: Uncertainty

    Monday Musing: Uncertainty

    This past year has been tumultuous and left many of us not knowing what tomorrow may bring. With so much uncertainty, how do you know what to expect when trying to make plans for 2021? Luckily Christie is here to provide some wisdom and calm in all the chaos.  A starting point is to look not at what we know, but laying out and accepting the unknowns.  
    WANT MORE WHY AND THE BUY?
    Join our new listener group for discussions about episodes and other helpful resources for your business!
    Get access to the greenroom. Go behind the scenes with past, present and future guests!
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    Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
    The Why and The Buy is a Pod About It Production

    • 10 min
    Sales Enablement With A Twist with Amy Hrehovcik

    Sales Enablement With A Twist with Amy Hrehovcik

    Sales Enablement has been gaining attention over the last several years. The basic idea is that if you provide reps with the right tools and resources they need to convert leads, they'll close more deals and drive revenue for your business. But for today's guest that's just the beginning. Amy Hrehovcik has over a decade of experience in B2B enterprise sales and Sales Enablement experience. 
    Today she and Jeff explore her philosophy of not providing a repackaged training program, but to challenging salespeople to think differently, measure differently, be highly adaptable and break free from old frameworks. In Amy's view, sales has become too much science and too little art, and only the companies and individuals with creativity and flexibility are going to be able to succeed in driving growth and revenue during and after Covid. As she says: "Great disruption equals great opportunity."
    Learn more about Amy Hrehovcik here!
     
    WANT MORE WHY AND THE BUY?
    Join our new listener group for discussions about episodes and other helpful resources for your business!
    Get access to the greenroom. Go behind the scenes with past, present and future guests!
    Follow us on LinkedIn!
    Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
    The Why and The Buy is a Pod About It Production.

    • 35 min
    Monday Musing: Thanks

    Monday Musing: Thanks

    2020 has been a really rough year, full of change, disruption, loss and doubt. But Jeff believes it's time to turn your perspective around. He cracks open a beer and has a heartfelt talk about reflection, introspection and actually finding things to be grateful about.
    Whether it's time or connection with your children or spouse, lessons you've gained both personally and professionally, figuring out who you want (and maybe don't) in your life, and in the end... better knowing your why. 
    WANT MORE WHY AND THE BUY?
    Join our new listener group for discussions about episodes and other helpful resources for your business!
    Get access to the greenroom. Go behind the scenes with past, present and future guests!
    Follow us on LinkedIn!
    Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
    The Why and The Buy is a Pod About It Production
     
     

    • 12 min
    Unlocking LinkedIn with Brynne Tillman

    Unlocking LinkedIn with Brynne Tillman

    LinkedIn can be a powerful tool for salespeople, marketers, and business people, but almost none of them know the best way to leverage it.But there is one person knows more about it than anyone else, and she joins the show today. Brynne Tillman, known as the LinkedIn Whisperer, is the CEO of Social Sales Link and author of The LinkedIn Sales Playbook.
    Brynne takes a deep dive into the the social media platform with Jeff and Christie, so you may want to take some notes. She discusses what changes to make right now to see results, what type of messaging to use, and how to get members to connect and engage. The bottom line is that it's not about posting a resume, it's about building a dynamic network. 
    Learn more about Brynne Tillman here (yes LinkedIn)
    WANT MORE WHY AND THE BUY?
    Join our new listener group for discussions about episodes and other helpful resources for your business!
    Get access to the greenroom. Go behind the scenes with past, present and future guests!
    Follow us on LinkedIn!
    Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
    The Why and The Buy is a Pod About It Production.
     

    • 34 min
    Monday Musing: What You Can Do

    Monday Musing: What You Can Do

    Today's Monday Musing is an excerpt from Jeff Bajorek's free e-book When It Goes Sideways. Download your copy today!
    In times of crisis, it’s understandable to think about the things you cannot do, but I think that’s the wrong lens through which to look at things. Worrying about things you cannot control is an unproductive mindset.
    Instead of sitting in anger, disappointment, frustration, or fear at the thought of what you cannot do, why not stop and think about whether or not those things are important?
    {100-150 word show description and guest description with links (if applicable)}
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    WANT MORE WHY AND THE BUY?
    Join our new listener group for discussions about episodes and other helpful resources for your business!
    Get access to the greenroom. Go behind the scenes with past, present and future guests!
    Follow us on LinkedIn!
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    Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
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    The Why and The Buy is a Pod About It Production
     

    • 9 min

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