171 episodi

Todd Hartley from WireBuzz reveals the secrets to successful video marketing. Discover the strategies, tips and tricks that will help your business build an audience, generate leads, and close the deal. Whether you’re a Fortune 100 business, or a solo entrepreneur, video marketing can help you amplify your sales and marketing results.

Each week on Video Marketing Mastery, Todd interviews experts and business leaders that are finding success with video. Together, they work to extract the key lessons and insights that will help you take your business to the next level. Whether you’re looking to build a YouTube channel or use video as part of your inbound marketing plan, you’ll get the expert advice you need on everything from developing your video strategy to measuring ROI.

Video Marketing Mastery with Todd Hartley: Online Video Strategy | YouTube Tips | Video Production Todd Hartley

    • Economia

Todd Hartley from WireBuzz reveals the secrets to successful video marketing. Discover the strategies, tips and tricks that will help your business build an audience, generate leads, and close the deal. Whether you’re a Fortune 100 business, or a solo entrepreneur, video marketing can help you amplify your sales and marketing results.

Each week on Video Marketing Mastery, Todd interviews experts and business leaders that are finding success with video. Together, they work to extract the key lessons and insights that will help you take your business to the next level. Whether you’re looking to build a YouTube channel or use video as part of your inbound marketing plan, you’ll get the expert advice you need on everything from developing your video strategy to measuring ROI.

    Ep. 236: Todd's Backstory: Ken Walls interviews Todd Hartley

    Ep. 236: Todd's Backstory: Ken Walls interviews Todd Hartley

    The National Center for Learning Disabilities states, “One in five children in the U.S. have learning and attention issues such as dyslexia and ADHD, but 48 percent of parents believe incorrectly that children will outgrow these brain-based difficulties, and 33 percent of educators say that sometimes what people call a learning disability is really just laziness.”
    Couple learning disabilities with low self esteem and you can imagine why 18% of students with learning disabilities drop out of school and only 1 in 20 adults receive accommodations in the workplace. 
    Take it from me...that’s a lot to overcome.
    But I took my learning disabilities head on. After joining the SALT Center at the University of Arizona, I learned how to overcome my learning disabilities and even use them to my advantage!
    And today, I run my own digital marketing agency and coach thousands of business owners from the stage.
    This week on Video Marketing Mastery Ken Walls interviews me on my backstory. I talk about my humble beginnings in radio, building the first online medical encyclopedia, and overcoming adversity. 
    Beating a learning disability is tough, but not impossible. If I can do it so can you! So if you want to get to know the “real Todd Hartley” and how I got to where I am today, sit back and hit play.

    • 1h 9 min
    Ep. 235: Discover How To Use YouTube To Advance Sales

    Ep. 235: Discover How To Use YouTube To Advance Sales

    Targeting the right audience with online advertising can be difficult, but it’s  critical if you want high performing ad campaigns. Why spend all that money if you’re not going to do it right? 
    As an example, let’s consider the user experience on Facebook versus YouTube. You’re probably not using Facebook to do research. You’re mostly keeping up with your friends and family and watching entertaining videos. 
    YouTube, on the other hand, is a different experience entirely. You don’t mindlessly scroll on YouTube. You visit YouTube to seek out videos on a specific topic or interest. In marketing land, we call this an “intent driven search.”
    So what does that mean for you as a marketer? It means you can display ads on YouTube in front of a highly-targeted audience who has previously shown interest (or intent) in your niche.
    If you set up and launch your video ads properly, you can hook the right person with the right message at the right time. Ready to start generating new leads?
    This week's guest, Aleric Heck, says, “If a picture is worth a thousand words, a video is worth a million.” When I started WireBuzz ten years ago, he was just a teenager building the largest app review channel on YouTube and forming the vision of his current company, AdOutreach. AdOutreach teaches YouTube ad strategy and generates over $2 million dollars in revenue from YouTube ads.
    In this episode, we discuss video strategy, audience psychology, and why YouTube is the perfect place to exchange value for trust. You’re definitely going to want to take notes for this one. Enjoy!

    • 34 min
    Ep. 234: Using Video To Achieve Business Mastery: 4 Zones of Influence

    Ep. 234: Using Video To Achieve Business Mastery: 4 Zones of Influence

    Buyers want to do their own research before talking to sales reps. Unfortunately a lot of businesses don’t know how to send the buyer on a journey to a path-to-purchase. So right now you can either pump the breaks on your business OR reinvent the way you get in front of prospects. 
    And you can do that by using video.
    Video Marketing can be daunting for business owners because it’s still relatively new. But you can’t sleep on it any longer. Video is an essential tool for your business and you have to be 100% committed to doing it...The time is NOW!
    Getting started can be confusing. BUT that’s why it’s MY job to simplify video marketing and give you an easy-to-follow roadmap on how to generate ROI. In this episode, I’m going to share the 4 Zones of Influence where using video makes the most sense:
    Discovery 
    Your Website
    Personalized Videos
    Client Support
    So, if you’re ready to crush more deals than ever, grab a notepad and pen and listen to this episode of Video Marketing Mastery BOOM! 

    • 51 min
    Ep. 233: What Sales Will Look Like After Quarantine

    Ep. 233: What Sales Will Look Like After Quarantine

    Buyers have always controlled the sales process. Now they have even more control because of on-demand content. 
    And since 82% of buyers don’t want to talk to a sales rep until they are ready to buy, we have to change the way we sell. Businesses that adapt how they sell now will be better positioned when quarantine is over. But those who follow the old rules of selling will fall behind.
    At WireBuzz, we’re sending more personalized videos to prospects and publishing educational content on LinkedIn. This has helped grow our audience, book more meetings, and capitalize on remote-selling.  
    So in this episode I’ve asked leading sales experts to share what they’re doing to personalize the sales process and close more deals. My friend, Dan Lier, joins us on the podcast. I’ll also share a soundbite from a client rallying his sales team around this new opportunity. Then I’m going to take you 90 days into the future to China, where the CEO of a logistics company gives us his insight into what “the new normal” looks like.
    If you want to know what leading sales experts are doing differently to combat the effects of the pandemic, plus an insider look into the future of business after quarantine, tune into this episode of Video Marketing Mastery.

    • 1h 4 min
    Ep. 232: Remote Selling: How to Warm Up Your Prospects

    Ep. 232: Remote Selling: How to Warm Up Your Prospects

    Remote sales isn’t a new concept. Back in the 90s, you could close deals from home if you had a phone and internet connection. And you could do it without the help of auto-dialers, social media and online ads.
    Fast forward to the present, add a crisis, and selling becomes a different beast. Budgets are tight, tensions are high, and no one is buying. But the conversations need to happen anyway.
    Right now is the time to plant seeds that will sprout and grow by the time this is all over. But if you don’t add value now, the sprouts won't be worth harvesting. So how do you do this?
    Sales reps still have to pick up the phone and prospect - but they have to do it with empathy. 
    There are 3 things you can do right now:
    engage with your prospect’s content online
    show genuine interest in what they have to say
    make your own content so they remember who you are
    In this episode of Video Marketing Mastery, I talk to Jason McElhone of RemoteSales.com, who has been selling remote since the 90s and in past crises such as 9-11. We discuss digital transformation and how to warm up your prospects so you’ll be ahead of the curve when this is all over.
    So if you want to hear how the pros are ramping up their business instead of treating quarantine like a staycation, hit that play button now.

    • 35 min
    Bonus Episode: Decreasing Anxiety During Crisis with Dylan Ali

    Bonus Episode: Decreasing Anxiety During Crisis with Dylan Ali

    Todd Hartley interviews Dylan Ali to discuss how to relieve stress and anxiety during crisis.

    • 33 min

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