Chew on This - Digestable DTC Content Chew on This

In this episode of Chew on This, Ron and Ash are joined by CEO and Co-Founder of Brightflow AI, Robbie Bhathal! Their conversation provides valuable insights into financial literacy, cash flow management, and leveraging financial services for business growth. It underscores the importance of understanding accounting principles, balancing the balance sheet, and planning for cash flow predictability to avoid financial challenges. Additionally, they discuss the challenges of managing a growing team in a remote work environment and the potential of AI in forecasting for better financial planning. Robbie encourages all founders to be open and spend time analyzing financial numbers for improved decision-making and risk assessment.


0:00 - Intro

​1:45 - Financial literacy for brand building.

4:00 - Access to capital for small businesses.​

6:00 - Importance of finance in forecasting and operations.​

8:00 - Revenue vs. actual cash flow.

​11:19 - Financial tools for business success.​

15:20 - The significance of cash flow predictability.​

19:03 - Financial services for better cash management.

26:56 - Accounting as a science for obtaining financing and leveraging distribution.​

28:10 - Balancing the balance sheet with inventory, debt, and invested capital.​

29:00 - Planning for cash flow predictability to avoid liquidity traps.​

30:07 - Creative ways to manage cash flow and debt.

32:02 - Inward growth and small tests for financial stability.​

33:01 - Scaling financial services and accounting statements.​

41:00 - Challenges of managing a growing team remotely.

45:01 - AI vs. human advice in finance.​

47:06 - Importance of being open with your financial numbers.

Sponsored by:
📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself.
🔗 https://motionapp.com/chewonthis

📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.
🔗 https://sendlane.com/chewonthis

Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc

​This episode of Chew on CRO delves into the intricacies of brand development, emphasizing the importance of understanding product-market fit at different stages. It highlights the significance of repeat purchase behavior as a crucial metric and the role of conversion rate in driving sales. The problem-agitate-solve approach is recommended for effective messaging. Consistency in messaging from ads to landing pages is crucial for conversions. Avoiding assumptions about brand pricing based on customer perceptions is advised. This episode also explains type one and type two error rates in data analysis and stresses the importance of considering the entire customer journey in testing metrics.


0:00 - Intro​
1:27 - Understanding post-acquisition strategies based on brand stage.
​3:00 - The stages of consumer behavior.
​6:03 - Utilizing different platforms for marketing to super users.
​7:04 - Analyzing the value proposition and sales pitch for effective scaling.
​9:01 - Evaluating repeat purchase rates for long-term scalability.
​11:06 - Problem-Agitate-Solve.
​14:05 - Ensuring message congruency from ads to landing pages.
​16:01 - Distinguishing between type I and type II errors.
​21:31 - Understanding different mentalities of audiences.
​22:03 - Repeat purchase rates and unit economics for long-term growth.
​23:30 - The impact of perceived value of offers.
​24:08 - Analyzing results based on different types of traffic.
​25:10 - Knowing when to stop a test and reevaluate hypotheses.
​26:03 - Deep segmentation and cohort analysis.
​27:00 - Correlation vs. causation.
​28:00 - Multivariate testing.
​32:18 - Evaluating performance through average revenue per user.
​35:55 - How LTV may be misleading.

Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc

In this episode of COT, e-comm experts Ash and Ankit discuss Elon's acquisition of Twitter and the subsequent rebrand to X. They compare his strategies with their own strategies that implemented when they acquired a new coffee company, Coffee Over Cardio. Ash and Ankit also discuss Temu's $21million presence at the Superbowl and why the massive adspend might not be as crazy as most people think. They go on to discuss how launching Obvi in retail hurt their DTC, the lessons they learned, and how you can avoid making the mistake in your own business!


0:00 - Intro​

0:56 - Obvi's acquisition of Coffee Over Cardio.

1:19 - Elon buying Twitter.

1:50 - Why did Elon buy Twitter?

​3:04 - Elon's desire to bring authenticity to Twitter.​

6:00 - Twitter's massive layoffs.​

10:05 - Twitter's rebranding and its impact.

​16:21 - Temu/s Superbowl ads.​

19:10 - Is Temu a scam?

24:13 - Importance of quality in advertising.

​26:14 - Obvi's pricing strategy.​

28:20 - Starting from square one with branding.​

29:06 - Branding is essential.

​32:07 - Adjusting pricing strategy based on market competition.​

33:03 - Enhancing product features for different retail channels.​

35:18 - Importance of being brand agnostic in pricing strategy.​

36:00 - Adding extra ingredients to appeal to specific retail demographics.​

38:03 - Adjusting pricing strategy to match market demands.​

39:14 - Collaborating with manufacturers to optimize pricing and formula.​

41:30 - Implementing different strategies for online and retail sales.



Sponsored by:
📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself.
🔗 https://motionapp.com/chewonthis

📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.
🔗 https://sendlane.com/chewonthis

Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on CRO, Ned discusses the importance of analyzing new user models and attribution. He also emphasizes the significance of building a strong case study and provides insights into identifying and addressing declining conversion rates. The impact of launching products on different platforms, pricing changes, and adjusting content strategies on conversion rates are also discussed. Ned underscores the complexity of user behavior analysis and the need to utilize various metrics for a comprehensive understanding of audience segments and their purchasing patterns.

0:00 - Intro
​1:39 - Endrock company acquisition.
​3:16 - Importance of building a compelling case study.
​6:01 - Analysis of declining conversion rates.
​7:14 - Increase in first-time purchaser conversion rates.
​10:23 - Impact of launching products on different platforms.
​12:44 - Effects of pricing changes on conversion rates.
​13:59 - Adjusting content strategy to improve performance.
​19:02 - Reading data is crucial to understanding user behavior.
​20:05 - Dashboards should spark conversations to understand metrics deeper.
​21:38 - Changes may feel good but not move the needle if not focused correctly.
​23:03 - Lean on recommendations and call early-stage customers for feedback.
​25:14 - Qualitative data complements quantitative data for a comprehensive analysis.
​27:08 - Analyzing new user behaviors and differentiating returning users.
​28:01 - Understanding attribution models helps track user behavior across channels.
​33:45 - Testing hypotheses and fostering a testing culture is crucial for growth.

Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/

Innovative Digital Marketing Solutions to Unlock Growth - https://powerdigitalmarketing.com/

Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on This, Ezra Firestone shares his journey in e-commerce and emphasizes the significance of finance and strategic planning in business growth. Additionally, he mentions the value of staying updated on marketing trends and continuously innovating products. Firestone's advice includes focusing on the fundamentals of business and paying attention to both fun tasks and strategic planning for long-term success in e-commerce. His personal anecdotes offer a glimpse into the challenges and triumphs of entrepreneurship, highlighting the importance of balancing work with personal fulfillment. By focusing on building strong foundations in business, maintaining a customer-centric approach, and adapting to changing landscapes, Firestone's journey serves as a source of inspiration for aspiring entrepreneurs looking to succeed in the dynamic world of e-commerce.



0:00 - Intro​

2:17 - Ezra's first sale of a physical product.

​5:21 - Ezra's experience running an SEO firm.​

8:01 - Ezra's background in coding and BigCommerce vs. Shopify.​

16:07 - Ezra's strategy of focusing on products with better profit margins in e-commerce.​

21:12 -The importance of partnerships in business.​

26:02 - The significance of solving problems for brands in entrepreneurship.​

31:02 - Ezra's journey in wealth creation and business ownership.

​48:49 - Ezra talks about transitioning and trying different ventures.​

51:05 - The importance of having a great product for success in business.​

52:04 - The significance of partnerships in business.​

54:05 - The value of relationships and connections over money and success.​

56:07 - The importance of balance in life to prevent burnout.

​1:00:08 - Ezra on finding fulfillment and appreciation in life beyond material success.

​1:03:20 - The evolution of Ezra's businesses and transitioning roles.​

1:06:06 - The importance of continuous learning and adapting to new trends in business.

​1:16:07 - Being open to new opportunities and saying yes to potential growth.



Sponsored by:
📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself.
🔗 https://motionapp.com/chewonthis

📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.
🔗 https://sendlane.com/chewonthis

Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on This, Ron and Ash are joined by Co-founder and Chairman of Morning Brew, Alex Lieberman, as he delves into his journey of entrepreneurship. Reflecting on the early startup days, Alex highlights the creative essence of entrepreneurship and personal aspirations. He goes on to explore what the process of selling Morning Brew was like, his personal experiences post-successful exit and after stepping down as CEO, underlining the need for continuous innovation and adaptation in the ever-evolving business landscape. The conversation delves into the significance of long-term vision, strategic partnerships, and the balance between short-term gains and sustainable growth in the startup world.

🚀 Alex discusses the formative experiences that shaped his entrepreneurial drive, including childhood bullying and personal loss.

💡 He emphasizes the importance of creativity, invention, and resilience in entrepreneurship, reflecting on his own journey.

💰 Alex shares his motivations for selling Morning Brew, such as financial security and potential future ventures.

📈 He expresses a desire to focus on storytelling, selling, and product development in future business endeavors.

🔮 Alex explores potential entrepreneurial ventures, including a focus on email marketing, specialized B2B content, and email agency services.


0:00 - Intro

​2:15 - Alex reflects on the early days of starting up.

​4:25 - Inventor vs. Entrepreneur​

10:07 - Reflecting on the drive and motivation in entrepreneurship.​

14:00 - Motivation beyond just making money in entrepreneurship.​

18:08 - Contrasting different types of entrepreneurship.

25:00 - Lessons learned from building a successful business.​

37:55 - Growth from 100,000 to a million subscribers.​

38:51 - Expanded into B2B media, maintaining Morning Brew voice and style.​

41:17 - Transitioned to a CPM model for advertising.​

43:11 - Importance of getting return on ad spend for brand marketers.​

45:05 - Emphasized the value of acquiring high-quality subscribers.

​47:08 - Reflecting on feeling unmotivated after a successful exit.​

53:00 - Comparing entrepreneurship to being a scientist.​

56:04 - Importance of building a strong brand.​

1:00:03 - Discussing the benefits of a product over its features.

​1:07:44 - Considering running both an E-commerce and SaaS business.

Sponsored by:
📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself.
🔗 https://motionapp.com/chewonthis

📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.
🔗 https://sendlane.com/chewonthis

Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc