Created with Jon Youshaei Jon Youshaei
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- Business
Ex-YouTube and Instagram employee Jon Youshaei breaks down the Creator Economy with guests MrBeast, Logan Paul, Danny Duncan, Liza Koshy, and more. After working inside YouTube and Instagram for 8 years, Jon has been featured in Time, Forbes, and CNBC as "The Creators' Creator.™" On this show, he gives an inside look at how to build a business as a creator, improve your creative process, and stay ahead of the latest content trends.
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How MKBHD Became The Most Powerful Man in Tech (Marques Brownlee Interview)
I interviewed Marques Brownlee (MKBHD) about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei
We also discussed Marques’ influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he’s launching with Ridge, and Marques’ process for making videos that get millions of views like Using Apple Vision Pro, Driving Tesla Cybertruck, and Reviewing Every iPhone ever.
0:00 - 2:13 The Most Powerful Man in Tech
2:13 - 3:45 Inside MKBHD's Inbox & Deciding What To Review
3:45 - 6:28 Power, Responsibility & Conflicts of Interest
6:28 - 8:24 MKBHD’s Income Breakdown
8:24 - 9:22 Marques’ Advice For New YouTubers
9:22 - 12:24 Risks of Speaking Truth to Power
12:24 - 14:51 How does Marques produce so much?
14:51 - 19:10 Closer Look At MKBHD's Creative Process
19:10 - 23:30 How Marques Scripts His Videos
23:30 - 25:44 Most Expensive Videos
25:44 - 27:17 Where Marques Finds Inspiration
27:17 - 29:57 Science of MKBHD Thumbnails
29:57 - 31:20 Selling the MKBHD channel
31:20 - 33:33 Balancing YouTube & Personal Life (Cont.)
33:33 - 34:33 Favorite Productivity Apps
34:33 - 38:05 How MKBHD Use AI...Actually
38:05 - 41:14 If you were CEO...
41:14 - 43:02 The $1M Tweet
43:02 - 46:09 Why MKBHD Joined Ridge
46:09 - 49:15 Ripple Effect on other YouTubers
49:15 - 57:59 New Products, Content & What's Ahead -
The Genius behind MrBeast & Casey Neistat's Videos (Dan Mace Interview)
I interviewed Dan Mace — the award winning director hired by MrBeast and Casey Neistat.
The 3 time Cannes Lions award winning director left his career behind when @casey asked @DanMace to leave his career and come work for @368 — Neistat’s creator startup.
4 years later @MrBeast did the same, hiring Dan as the Chief Creative Officer for @BeastPhilanthropy. In our interview, Dan breaks down what he learned from both Casey and MrBeast, his 4-step process for viral videos, and the brand new Bru Bar.
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ChaptersChapters:
0:00 - 1:23 Who is Dan Mace?
1:23 - 6:20 Why Casey Neistat Hired Dan
6:20 - 15:11 Reality Of Working With Casey Neistat
15:11 - 23:20 How Casey Creates Story In Vlogs
23:20 - 26:05 Does Dan Regret Quitting His Job?
26:05 - 34:26 Leaving Casey & Starting YouTube
34:26 - 37:50 Dan’s Message To Brands
37:04 - 38:43 How Much Does Dan Make?
38:43 - 43:40 Meeting MrBeast & Renée Zellweger?
43:40 - 47:36 The MrBeast Job Offer
47:36 - 50:22 MrBeast Asks “How Much Do You Want To Get Paid?”
50:22 - 57:30 What Dan Learned Working With MrBeast
57:30 - 59:47 The 4 Elements Of Story
59:47 - 1:02:30 What Dan Taught MrBeast
1:02:30 - 1:04:57 Breaking Down A Beast Philanthropy Video
1:04:57 - 1:12:55 Trying Dan’s New BRU Bar & Future Goals
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I asked MrBeast to roast his own videos
I interviewed Jimmy Donaldson aka MrBeast about how to grow on YouTube, his creative process, and I even asked Jimmy to roast his own videos so you can learn how to improve.
During this interview, Jimmy also discussed Feastables, ideas he rejected, what really happens on shoot days, his biggest arguments with his team, and how the Beast team comes up with videos that get hundreds of millions of views like Squid Game in Real Life, $1 vs $500,000 Plane Ticket, and I Spent 50 Hours Buried Alive.
Special thank you to Derral Eves and the VidSummit team for this opportunity and providing footage, Jimmy, Mateo, Chucky and the Beast team for helping me prepare, Firebrand Media for filming onsite, DrewTheDirector and Lumen Studios for post production, and everyone who helped make this possible. Took a village.
Chapters:
0:00 - 1:15 Intro
1:15 - 2:37 MrBeast's Creative Process
2:37 - 6:23 How MrBeast "Storyboards" Thumbnails
6:23 - 7:23 Crafting Perfect Intro
7:23 - 12:15 What MrBeast Learned from Thumbnail Tests
12:15 - 16:45 MrBeast Roasts His Worst & Best Videos
16:45 - 19:18 Video Ideas That MrBeast Rejected...And Why
19:18 - 22:04 MrBeast breaks down his best Shorts
22:04 - 24:32 MrBeast's schedule (removing yourself as bottleneck)
24:32 - 25:40 Recent Disagreements with Team
25:40 - 26:46 Advice and ideas for smaller YouTubers
26:46 - 29:11 How AI & Deepfakes Impact Jimmy's Production
29:11 - 31:22 Jimmy's Documentary & Talking with Streaming Platforms
31:22 - 32:17 What Jimmy watches on YT
32:17 - 34:39 Final Tips for Creators
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The Art of Quitting Your Job To Be A YouTuber (Cleo Abram Interview)
I interviewed Cleo Abram about how she went from a journalist at Vox to a YouTuber with over 2 million subscribers.
After 5 years as a journalist at Vox, Cleo Abram made the jump to solo-creator in 2022 with the launch of her show Huge If True and making videos with NASA, MKBHD and Boston Dynamics.
The ‘optimistic tech explainers’ explore everything from NASA’s supersonic planes to Formula 1, artificial wombs, quantum computers, and electric cars.
Thank you to Firebrand Media for filming this episode and VidSummit for providing the space.
Chapters0:00 - 1:05 Who is Cleo Abram?
1:04 - 6:21 Leaving Vox to Start YT Channel
6:21 - 8:02 Cleo's first sponsorships
8:02 - 10:12 Hiring a team
10:12 - 12:29 Cleo’s 4-Step Video Process
12:29 - 16:51 Step 1: Pitch
16:51 - 21:20 What Are Key Visuals?
21:20 - 22:51 Step 2: Info Doc
22:51 - 24:29 Step 3: Outline
24:29 - 27:53 Step 4: Script
27:53 - 32:52 Lessons From Vox
32:52 - 35:43 Breaking Through Your Niche
35:43 - 42:59 Cleo’s Cold Email To NASA
42:59 - 47:31 How Do YouTubers Be Better Journalists?
47:31 - 49:48 Short Form Process
49:48 - 52:57 Future of YouTube
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The Dude Perfect Interview
I interviewed Dude Perfect about how they went from trick shots at Texas A&M to planning a $100M Dude Perfect World, new streaming app, toys in Walmart, and more. The group of Tyler Toney, Garrett Hilbert, Cody Jones and twins Coby and Cory Cotton have come a long way.
In their first interview in years, the group opens up about their biggest fights, turning down brand deals, launching their Overtime show, the new Dude Perfect Streaming app, and their most popular videos like Gym Stereotypes, All Sports Golf Battle, and Giant Nerf Trick Shots.
Chapters
0:00 - 1:34 Meet Dude Perfect
1:34 - 3:15 Who's More Popular: Dude Perfect or The Beatles?
3:15 - 6:04 Almost Quitting Dude Perfect
6:04 - 7:39 First Brand Deal
7:39 - 11:59 Traditional Careers vs YouTube
11:59 - 16:28 Biggest Argument
16:28 - 20:49 Saying No To Big Deals
21:16 - 23:35 Dude Perfect's Creative Process
23:35 - 27:17 $100M Dude Perfect World...The Next Disney?
27:45 - 30:16 Launching New Products in Walmart
30:16 - 32:12 The Team Behind Dude Perfect
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How Kwebbelkop Broke YouTube…Forever
I interviewed Kwebbelkop (Jordi Maxim Van Den Bussche) who’s been uploading to YouTube for over a decade, earning 15M subscribers. But earlier this year, Jordi replaced himself with an AI. Jordi opens up about why he did, reveals the truth about Tiger and Bloo, and tells us his worst fear for AI.
Chapters
0:00 - 1:43 Who Is Kwebbelkop?
1:43 - 3:15 Why Replace Yourself With AI?
3:15 - 10:33 Launching Second Channel … To Turn Into AI
10:33 - 14:11 Creating a V-Tuber: Bloo
14:11 - 15:17 Turning Bloo AI
15:17 -19:06 Virtual Influencer Vs. AI Creator
19:06 -26:46 Turning My Podcast into AI?
26:46 - 31:41 Kwebbelkop Replaces Himself With AI
31:41 - 36:34 Can AI Replace Human Creators?
36:34 - 41:36 Kwebbelkop Responds To Hate Tweets
41:36 - 48:46 Will AI Displace Jobs?
48:46 - 52:05 Secretly Launching 100% AI Channels
52:05 - 58:28 Kwebbelkop Reveals His ChatGPT Prompts
58:28 - 59:35 AI Rules & Regulations
59:35 - 1:05:13 Kwebbelkop’s Worst Case AI Scenario
1:05:13 - 1:11:40 AI Rules & Regulations Cont.
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