Education Marketer Kyle Campbell
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- Business
What matters in education marketing. Episodes fortnightly.
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What students expect from a virtual tour in 2024
What do students need from a virtual tour, and how can you make your experience memorable?
Today I’m joined by Shiro Hatori, Director of Demand Gen at Concept 3D. When it comes to virtual tours, Shiro in an expert in students' expectations and how can design experiences that leave a lasting impact.
Spoilers, a lot has changed since 2020. -
Breaking the podcasting playbook
The first rule of podcasting is that it takes 12 to 18 months to build anything that could be regarded as an audience - unless the podcast is Tales from the Departure Lounge.
Today, Kyle is joined by the show's hosts, the two higher ed legends, Andrew Plant and Nicholas Cuthbert, sharing their story of how they went from zero to 10,000 downloads in just 10 months.
Listen to Tales from the Departure Lounge, a show about travel for international student recruiters. -
Using peer to peer for student retention
We’re used to using ambassadors for recruitment, but what about retention? Is there a role for ambassadors in helping current students build that all-important sense of belonging?
Joining me for today’s show is Ula Polsky, Director of Global Student Engagement at Northeastern University.
Ciara McNally, Head of Customer Success at the Ambassador Platform
And Northeastern student, Tishya Bathija for a new take on how ambassadors can create belonging on campus.
This episode is sponsored by The Ambassador Platform. -
Untapped opportunities for student conversion
Kyle takes a deep dive into the findings of Edified’s Experience Tracker, a benchmark for the state of student enquiry handling around the world.
Joining him are two voices instrumental in the report - Elissa Newall and Jennifer Parsons - for their take on what students expect and how institutions can deliver. -
How to build a legendary ambassador marketing team.
There’s plenty of material on the power of ambassador marketing, but relatively little on how to build a legendary team.
Today, Kyle's joined by Niall Horan, Global Student Admissions Executive at University of Galway, and Matt Pilling, Customer Success Manager at the Ambassador platform to cover:
How to find the right ambassador talent
Ways to structure peer-to-peer marketing operations
How to manage students who are the face of your brand
This episode is sponsored by the Ambassador Platform. -
How to market a degree in content creation
Kyle interviews Jacky Gurr, course director for (BA Hons) Content Creation at Confetti Institute of Creative Technologies. Half of the programme's students already have jobs and Jacky shares how she’s taken the degree to market, and why businesses are queuing up to employ her students.