38 min
Ep11 - Goodbye Yellow Pages-Hello Online. The Digital Death Knell of NOTW. And An Apprentice Lesson In Branding Small Biz Live - Biz Issues For Biz Owners
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- Business
In this 11th episode, we're looking at Yell's announcement that they're planning to ditch the book version of Yellow Pages. Also we say goodbye to the News Of The World after the phone hacking scandal, and how modern technology aided in its demise. Also, The Apprentice gives us a good lesson in branding. For information on all of your hosts and their own day jobs, then check out http://www.richardheathcote.co.uk/smallbizlive
In this 11th episode, we're looking at Yell's announcement that they're planning to ditch the book version of Yellow Pages. Also we say goodbye to the News Of The World after the phone hacking scandal, and how modern technology aided in its demise. Also, The Apprentice gives us a good lesson in branding. For information on all of your hosts and their own day jobs, then check out http://www.richardheathcote.co.uk/smallbizlive
38 min