11 episodes
The Idea Industry Victor Etti
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- Business
Your boss keeps proposing new marketing initiatives that solve zero problems, and you're wondering where it all went wrong. It's not just your boss; decision-makers everywhere struggle to identify and tackle their organization's critical problems. You look around and gasp; Marketing has strayed from its scientific roots. Join Victor Etti, business strategist and lifelong student, for a lighthearted discussion of the business scientific process. We’ll use case studies, guest perspectives, marketing theories/principles, and occasional humour to tackle the Idea Industry.
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What Now? (Hubspot Review pt.8)
The last episode of the Hubspot Marketing 2023 Review series. This section covers some professional insights and predictions. Join Victor as he delves into the "what now" and how best to apply the info from this series.
Review PDF: https://www.hubspot.com/state-of-marketing -
Email Marketing, Accessibility, and Personalization (Hubspot Review pt.7)
The magnum opus of Marketing! Join us as Victor reviews Section 7 of the Hubspot Marketing 2023 Review. This section covers email marketing metrics, and how to make emails more accessible, and Victor shares examples of strategies to boost personalization and reader engagement.
Review PDF:
https://www.hubspot.com/state-of-marketing -
Marketing, Video, and Community Building (Hubspot Review pt.6)
Using video for marketing is a must. Whether for live events, podcasting, or overall community engagement. Join Victor as he covers Section 6 of the Marketing Review and sheds some light on best practices for your marketing and sales funnels.
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Marketing Avenues and Niche Influence (Hubspot Review pt.5)
How best do we communicate and market to customers/clients in our niche? What platforms can we find them in? And who should we choose to be our spokesperson?
Victor covers all these questions in this week's episode -
What Makes a Good Brand? (Hubspot Review pt.4)
With the looming threats of recession and job insecurity, Marketers face the challenges of stretching company dollars and making cutting-edge branding choices. Join Victor as he dissects section 4 of the Hubspot Marketing Review.
Prisoner's Dilemma:
https://youtu.be/emyi4z-O0ls -
Comparative Data is King (Hubspot Review pt.3)
In section 3/8 of the Hubspot Marketing Review 2023, we cover benchmarks and KPIs. In the era of Big Data, it's important to know what metrics to focus on and optimize for.