Be The Brand Piyush Suri

What is Brand Storytelling? It’s the buzzword today, but what does storytelling really mean? Why should your company care about it? How do you tell a good brand story? Find all the answers as I take your through my top rules of storytelling.

One thing that almost all businesses are doing today is some kind of digital marketing, but if you don’t work on your brand then online ads can seem like an endless pit. In this podcast I talk about why branding is critical and you should nail it down before you do any like of marketing

Episode 1 - What is a ‘Brand’

We all know what a brand is. And why it is important.

I just want to reset our understanding on brand building. Why?

Because we talk about digital marketing more than we talk about brand.

We talk about lead generation, creating viral copy & growth hacking. All this is great, but without understand brand building all these are just short term tactics.

I am interested in exploring the long term, slowly-bake-over-fire approach.

This video is not going to give you a solution, this is the first step.

We have a long way ahead; let’s take this journey together?