38分
Bear Talks Ep 5 - Psychographics and The Effects They Will Have On Your Marketing Bear Talks (a marketing podcast from Bear Claw Creative)
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- マーケティング
Psychographics- the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
In most small businesses' marketing, you see that they are more interested in demographics and less about what the customer is thinking and feeling. It is not really confusing as to why they are trying to get the largest group of leads possible but this thought is actually a misleading one. By targeting a large group with no psychographic differentiators you are spending more money to show your ad to people that are not actually a lead.
By segmenting and narrowing your scope on your target audience you only show your ad to people that will actually buy from you.
You can watch the video version of this on our youtube channel and the follow-up video looking at the KFC console.
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Support this podcast: https://podcasters.spotify.com/pod/show/bear.claw.creative/support
Psychographics- the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
In most small businesses' marketing, you see that they are more interested in demographics and less about what the customer is thinking and feeling. It is not really confusing as to why they are trying to get the largest group of leads possible but this thought is actually a misleading one. By targeting a large group with no psychographic differentiators you are spending more money to show your ad to people that are not actually a lead.
By segmenting and narrowing your scope on your target audience you only show your ad to people that will actually buy from you.
You can watch the video version of this on our youtube channel and the follow-up video looking at the KFC console.
---
Support this podcast: https://podcasters.spotify.com/pod/show/bear.claw.creative/support
38分