100 episodes

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

Behind the Numbers: an EMARKETER Podcast eMarketer

    • Business
    • 5.0 • 2 Ratings

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

    The Weekly Listen: Navigating Google's 'AI Overviews', The Best New Membership Perk, and Does Every Brand Need a Personality? | Jun 7, 2024

    The Weekly Listen: Navigating Google's 'AI Overviews', The Best New Membership Perk, and Does Every Brand Need a Personality? | Jun 7, 2024

    On today's podcast episode, we discuss why the Atlantic thinks "Google is playing a dangerous game with AI search", the best new membership perk that retailers should introduce, TV networks strategy to deemphasize age, whether every brand needs a personality, why the Taj Mahal was built, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.emarketer.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-weekly-listen-navigating-google-ai-best-new-membership-perk-every-brand-need-personality
     
    © 2024 EMARKETER
     

    As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
     

    • 39 min
    The Daily: News and AI Divided—The NYTimes Sues OpenAI, Other Large Publishers Strike Deals, and How This All Shakes Out | Jun 6, 2024

    The Daily: News and AI Divided—The NYTimes Sues OpenAI, Other Large Publishers Strike Deals, and How This All Shakes Out | Jun 6, 2024

    On today's podcast episode, we discuss the argument for the NYTimes suing OpenAI, the argument for other publishers (like Vox, the Associated Press, and others) signing content licensing deals with OpenAI, and how this all shakes out. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.emarketer.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-news-ai-divided-the-nytimes-sues-openai-other-large-publishers-strike-deals
     
    © 2024 EMARKETER

    As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
     

    • 22 min
    Reimagining Retail: Retail Pulse Check—Why Prices Are Still a Hot Topic, How People Derive Value, and Why Things Feel Bad | Jun 5, 2024

    Reimagining Retail: Retail Pulse Check—Why Prices Are Still a Hot Topic, How People Derive Value, and Why Things Feel Bad | Jun 5, 2024

    On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.

     




     

    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.emarketer.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-reimagining-retail-retail-pulse-check-why-prices-still-hot-topic-how-people-derive-value
     
    © 2024 EMARKETER

    As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
     

    • 16 min
    The Daily: How GPT-4o Can Help Employees at Work, How GenAI Will Shape Teams, and Will AI Have a Seat on the Board? | Jun 4, 2024

    The Daily: How GPT-4o Can Help Employees at Work, How GenAI Will Shape Teams, and Will AI Have a Seat on the Board? | Jun 4, 2024

    On today's podcast episode, we discuss how GPT-4o can help employees with their jobs, how artificial intelligence will shape organizational change design, and if your new CEO might soon be an AI. Tune in to the discussion with our vice president of GenAI Dan Van Dyke and senior vice president of media, content, and strategy Henry Powderly.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.emarketer.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-how-gpt-4o-help-employees-work-how-genai-will-shape-teams-will-ai-have-seat
     
    © 2024 EMARKETER
     

    As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.

    • 21 min
    The Daily: How The Way Creators Make Money is Changing, Virtual Influencers, and Who Americans Trust with AI | Jun 3, 2024

    The Daily: How The Way Creators Make Money is Changing, Virtual Influencers, and Who Americans Trust with AI | Jun 3, 2024

    On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-daily-how-way-creators-make-money-changing-virtual-influencers-who-americans-trust-with-ai
     
    © 2024 EMARKETER
     

    As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
     

    • 20 min
    The Weekly Listen: Caitlin Clark's Effect on The WNBA, Netflix Now Shows NFL Games, and Is TikTok Already YouTube? | May 31, 2024

    The Weekly Listen: Caitlin Clark's Effect on The WNBA, Netflix Now Shows NFL Games, and Is TikTok Already YouTube? | May 31, 2024

    On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and vice president of content Paul Verna.
     
    Follow us on Instagram at: 
    https://www.instagram.com/emarketer/
     
    For sponsorship opportunities contact us:advertising@emarketer.com.
    For more information visit: https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
     
    For a transcript of this episode click here: 
    https://www.emarketer.com/content/podcast-weekly-listen-caitlin-clark-effect-on-wnba-netflix-now-shows-nfl-tiktok-already-youtube
     
    © 2024 EMARKETER

    Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
     

    • 39 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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