Brave Agency Bitesize - Digital Marketing News & Industry Trends Brave Agency

Here is Brave Bitesize #116, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development.

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Just like the rest of the economy, Halloween has moved online.

But during this time of year, with Christmas just around the corner, it seems that many marketing teams are focused on optimising key products for the festive period and Black Friday rather than the spookiest night of the year. With Halloween being celebrated by consumers of almost all ages and it giving you an opportunity to vamp up your product offering, are you missing a trick by not utilising Halloween?  

If you're ready to take your eCommerce sales to scary heights this quarter, Halloween is the time to start.

Use this time to create a spooky look for your storefront or website, offer exciting freebies or discounts and push for spooktacular user-generated content to see your engagement soar!

That's all we have time for this week, I'll see you soon!

Here is Brave Bitesize #115, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development.

Effective immediately, what was formerly called extensions in Google Ads have been rebranded as “assets.”

In essence, assets are content pieces that make up your ad with useful business information which, in turn, gives users more reasons to choose your business. 

But what does this mean for PPC experts and eCommerce brands? Well, previously, creating and managing assets such as call extensions or site links were done in a separate step of the campaign creation process. Now, when you set up a Search or Performance Max campaign, the extensions or "assets" are created in the same step.

The preview tool in the ads manager will now automatically update so you can see the extension assets for your ads. Google will also show recommended assets based on your campaign goals. To top it off, the “Assets” page will feature reports for all assets across the account.

Here is Brave Bitesize #114, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development.

Hi there, thanks for joining this week's Brave Bitesize!   

In today’s fast-paced world of on-demand services, accessible entertainment, and fast-delivery products, customers have high expectations when it comes to where they spend their time and money.  

But as shopping and consumer behaviours change, it’s critical that store owners make constant improvements to stay competitive. One way to do this? Frictionless payments.   

Offering a frictionless shopping and payment experience that incorporates real-time customer service and delivery preferences are quickly becoming a fundamental part of any retailer's business.  

Frictionless shopping means putting your customers in control and eliminating anything that doesn’t add value to the consumer experience. This could include requiring consumers to dig out loyalty cards, only offering one payment method or making them fill out unnecessary data forms.  

Put simply, less friction equals a better customer experience and a better experience will boost sales.  

That's all we have time for this week, I'll see you soon!

Here is Brave Bitesize #113, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development.  

Hi guys, it's time for a Brave Bitesize

For the second time this year, Google has ripped up the SEO rule book and has released another broad core update. 

Over the course of a 2-week rollout, websites of almost every nature saw massive ranking fluctuations. And, while the algorithm is always undergoing changes, a core algorithm update tends to be more noticeable.  

During the last core update, websites witnessed high volatility and bigger swings afterwards. Luckily, if you have been hit by this rollout, Google has reassured that negative rankings created by the rollout may not that signal anything is wrong with your pages and you likely won't need to take any specific actions to recover.  

As long as your content is legitimate and unique, your technical SEO is optimised and you are on top of your organic SEO efforts, your website should recover swiftly.

But, that's all for now. Till next time.

Here is Brave Bitesize #112, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development.



Hi guys, it's time for a Brave Bitesize.

The days of the video game market being dominated by the social outcasts and lone rangers of the world is long gone.

With the growth of live streaming, mobile gaming, AR, and VR, our world is rapidly becoming a gamer’s paradise. And in 2022, gamers come in all shapes and sizes.

Right now, it seems like there’s a video game or gaming platform for everyone and with that, comes a huge opportunity for gaming brands to reach new markets and new consumers.

But how can you tap into that market and maximize your own brand’s visibility in the uber-competitive gaming industry?

Well, gaming is all about good experiences, sharing content and visual assets. Video and animated content, influencer marketing, mobile advertisements and inclusive branding all play a crucial part in succeeding in the gaming industry.

But, that's all for now. Till next time.

Here is Brave Bitesize #111, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development.



Hi there, thanks for joining this week's Brave Bitesize! 

There’s no denying that customer acquisition is the lifeblood of any B2B, retail or eCommerce business. 

No matter your industry, there is always a growing need to ensure that the pipeline is full of new customers with money to spend.

But to really achieve eCommerce growth and brand loyalty, this needs to be achieved without alienating their current customers.

So why do brands, retail brands, in particular, struggle to find this balance? 

Well, according to recent advertising studies, the cost of customer acquisition is skyrocketing. And unfortunately, higher costs are not translating into higher conversions.

For retailers to not just survive but thrive, strategies have to be adapted to fit new buying trends. Targeted content, eCommerce personalisation and funnel automation should all be considered if you want to boost your brand's lead generation success.  

That's all we have time for this week, I'll see you soon! "