Brews & BizDev Renoun Creative

In this episode of Brews & BizDev, Paul Greiner of Renoun Creative chats with Shelton Banks, CEO of re:work training. As they enjoy a Madame Rose and an IPA from Goose Island, they discussHow Shelton’s roots in the South Side of Chicago inspired him to start re:work, Why it’s such a harmful myth that nonprofits “don’t make money”,How he and his company are battling the vicious cycle of workforce development that so many people get trapped in,And a lot more!To find out more about Shel...

In this episode of Brews & BizDev, Paul Greiner of Renoun Creative talks with Matt Lasher, Director of Marketing at WestHerr Auto Group. Matt and Paul enjoy a Hawaiian Coconut homebrew from Wegmans and a Cold Brew from Public Espresso respectively, they discussHow marketing can overcome having a bad reputation as an industry or business,What customer experience adaptations were made for the pandemic that we hope and expect will remain in place,The value of a marketer setting aside one’s v...

In this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Jacob Gebrewold, Account Executive at Klue, and Co-founder of Sales For The Culture, a community committed to supporting and uplifting Black salespeople in tech.As Jacob enjoys a Pineapple Bubbly and Paul downs a Hayburner (American IPA by Big Ditch Brewery), they discuss:how S4TC got started, and what the real world impact has been on community members,the incredible “cadence” and tools Jacob used to land a j...

In this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Diana Mitchell, VP of Marketing at SSi People.While they each sip on a Redbridge Gluten-Free beer by Anheuser-Busch, they discusswhat it means to be authentic in your content, the value of being authentic--both as a creator, and from a business ROI standpoint,whether or not the high engagement gained from “fluff” content actually yields positive results down the funnel, and a lot more!Thanks for watc...

In the latest episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Lindsey Zajac, Principal at Ahern, Murphy & Associates.As they enjoy a couple beers from our friends at Community Beer Works, they discuss:the challenges a solo practitioner or microbusiness faces in trying to grow their business (and how to overcome them), the value of outsourcing key activities (outside of your strengths) and trusting the experts,the thing Lindsey was taught about marketing an...

On this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Ashanti Martin, self-proclaimed “anti-influencer” and Head Writer at First Boulevard.As they both enjoy a DogFish Head 60-minute IPA, Paul and Ashanti discuss the “Black LinkedIn” article Ashanti wrote for the New York Times, the movement that sprang from it, and the impact it’s had,why and how people and companies can move beyond old, archaic notions of “professionalism”,Ashanti’s claim that she started ...