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Welcome to the Brolly Marketing podcast series where we explore anything and everything to do with running your small business. Today, we’re going to look at the art of a successful podcast: how to do it, and how not to do it; how to market it; and how to make sure people listen to it.Hosted by Sharon Shapiro, with Dave Harries (founder of Dave Harries Communications & Associate at Brolly Marketing).Dave is an expert in podcast and video production. He spent many years working for the BBC...

Welcome to the Brolly Marketing podcast series, where we explore anything and everything to do with running your small business. In today's episode, we're looking at something which all companies, big and small, start-up or multinational, have to think about: visual media. It’s a term which encompasses a great deal, from branding and brand identity, to letterheads, email signatures, brochures, websites, corporate videos and even your company’s Facebook page or twitter account. Your visual ide...

Welcome to the Brolly Marketing podcast series, where we explore anything and everything to do with running your small business. In today's episode, we're looking at an issue affecting millions of companies all over the world as we learn to live with the altered reality of the post-Covid business world. Namely, how to lead your team when you and they are not in the office, but working remotely.Hosted by Dave Harries, with Stephen McAlister (associate at Brolly Marketing), and Tim Johns (Autho...

Welcome to the Brolly Marketing podcast series, where we explore anything and everything to do with running your small business. In today's episode, we're looking at the Business Journey, from the first idea and subsequent start-up, right through to the exit when you sell or pass on your business. In particular, we’re going to discuss the highs and lows of this journey, and what you can expect along the way.Hosted by Dave Harries, with Steven McAlister (Associate at Brolly Marketing).Stephen ...

Welcome to the Brolly Marketing podcast series, where we explore anything and everything to do with running your small business. In today's episode, we're looking at Business Development and Growth, and in particular, how we bring our businesses out of the Covid19 crisis, and make sure that we are ready for the new world that awaits us.In other words, can we do more than just survive the crisis - can our businesses actually flourish and prosper as we return to some form of normality?Hosted by...

Welcome to the Brolly Marketing podcast series, where we explore anything and everything to do with running your small business!In today's episode, we're looking at recruitment and in particular, if and when psychometric testing can be a valuable, or even indispensable, tool in the process of finding new staff. We're also going to look at what such testing can tell us about the suitability of candidates to work from home, as that is now becoming so important for many businesses in the current...