Brown Podcast Jett Wuckert

Here’s what we’ve found works well: strategy sessions. A strategy session is a short, free, one-on-one call between you and the prospect. An average call lasts 15-30 minutes. It’s not a sales call, although sometimes it will result in a sale. The main purpose is to see if the prospect and your product or service are a good fit for each other.As much as you might want everyone to buy, eventually, you’ll realize that’s not ideal. Some of the people you talk with won’t be a good fit. Your offer might be too advanced or too basic for where they are right now. They might have goals that don’t align with what you offer. Or in the case of something like coaching, there might be a personality conflict.Trust me, sometimes politely telling the prospect you’re not the right person to help them is the best thing for both of you. Otherwise, there is a risk of selling to someone with unrealistic expectations or who won’t take any action or won’t get along with you, and none of those are good things. The phrase strategy session comes from the world of coaching, though the concept works well with almost any high-ticket offer, especially services.

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