Build That Business Lindsay J Williams

In this episode of The Build That Business Podcast, host Lindsay J. Williams shares invaluable insights into common mistakes to avoid at wedding shows. If you've ever left a show feeling like it was a waste of time and money, this episode is a must-listen. With over a decade of experience in the wedding industry, Lindsay guides you through what NOT to do, helping you navigate the wedding show scene with confidence and strategy.Here's what you'll learn:Fundamental Truths: Lindsay lays out thre...

In this episode of The Build That Business Podcast, host Lindsay J. Williams tackles the age-old question: Are wedding shows worth it? Spoiler alert—her answer is a resounding YES. But to back it up, Lindsay dives into the nitty-gritty of ROI metrics you need to track to ensure your participation in wedding shows pays off.Here's what you'll learn:Cost ROI: Lindsay breaks down the expenses involved in participating in a wedding show, from booth fees to promotional materials, and compares them ...

In this episode of the Build That Business Podcast, host Lindsay shares five powerful marketing strategies to skyrocket your wedding bookings. Here's what you'll learn:Wedding Shows: Discover why these events offer unmatched ROI and warm leads ready to book.Date-Based Emails: Learn how to automate personalized messages tailored to each couple's wedding date for increased conversions.Service Excellence: Explore the impact of going above and beyond, creating unforgettable experiences that lead ...

Are you an entrepreneurial mom juggling her dreams while navigating life with a child with Autism Spectrum Disorder (ASD)? As a business owner, do you find it challenging to be on your game while so much is happening behind the scenes? When all of this is happening, it can be a pretty lonely experience…Top reasons to listen to the entire episode:Special needs moms chasing their dreams are not alone.A child with ASD is exactly who they are meant to be.Let's build our businesses around our live...

Do you put people before profit? Or have you been taught to focus on profits at the expense of serving others? I have always prioritized service over profitability, not only because I believe in it but because it has also been very strategic for the growth of my business. I discussed this with Renée Sabo (who also has a big heart for service) on her podcast, The Confetti Hour. Take a listen to our conversation...Top reasons to listen to the entire episode:Learn how to self-promote gra...

What if you could just show up at a bridal show and get a booking right away? Imagine if newly engaged couples contacted you via DMs, and emails or even approached you on the street to set up an appointment. These scenarios ARE possible, but not without laying the groundwork first. In this episode, I feature my interview with Brandee Gaar on the Wedding Pro CEO podcast. Brandee and I discuss why you need warm leads in your business and how to get them, so keep listening!Top reasons to...