63本のエピソード
Building African Brands Anesu-Tendesai Chikumba
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- ビジネス
What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba. This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing. If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.
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Social media for business growth | Lead Generation
Listen in to learn about one key element you need in your digital marketing strategy if you are looking to use social media to grow you business.The difference between running an ad for brand visibility and lead generation is that An ad for brand visibility is created to reach more people for them to become followers or to engage and like your content. WhileAn ad for lead generation is created to share an offer for people to buy into and encourage them to share their information. They gi...
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Building a brand to commercialize Zimbabwean indigenous crops with Tracy Mapfumo
Listen in to this episode to learn about - How Tracy Mapfumo started the award winning brand Eny's Treats- What food innovation is - Issues (and pointers) surrounding navigating the Zimbabwean agribusiness industry____Tracy Vongai Mapfumo is a food innovator and founder of Eny's Treats. Eny's Treats manufactures wholesome snacks for urban health-conscious consumers. Through the brand, Tracy is working to transform Zimbabwean food into competitive products. Her work ...
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Part 2: Roland Byagaba founder of Muwado an African Storytelling Platform
This is part two of the Episode with Roland Byagaba founder of MuwadoListen to this episode to learn about:- Artificial Intelligence (AI) And content creation- How Muwado is usng AI as a platform for African writers_______________________ Byagaba Roland is a Ugandan ICT and media professional, and entrepreneur. He is founder of Muwado -an African Storytelling Platform that not only enables African creators to share their content and build community, but to also monetize their work ...
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Monetizing Content on an African Storytelling Platform with Roland Byagaba (Muwado)
Listen to this episode to learn about:- the journey in building Muwado an African storytelling platform for content creators to monetize their content- The need for localized solutions tailored to the needs of Africans- How Muwado went from being a personal blog to platform_______________________ Byagaba Roland is a Ugandan ICT and media professional, and entrepreneur. He is founder of Muwado -an African Storytelling Platform that not only enables African creators to share their content ...
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Building an African Health Tech Brand Guided by the Needs of Your Target Audience - Progress Success Mahureva (Dawa Health)
Listen in to this episode for:- The journey in building Dawa Health- How Dawa Health benefitted from being an AI (Artificial Intelligence) early adopter - When you may need to pivot in your startup- Using the needs of your target market to guide the growth of your brand. Progress Success Mahureva is Co Founder and Chief Operating Officer of Dhawa Health a a Zambian based health tech startup that integrates AI tools and community health workers, to enhance maternal and child health servi...
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Personal Branding FAQ #2 | What should you share on social media?
Have you been wanting to start building your personal brand online but aren't sure of what to share.Thinking about the kind of social media content to post can be daunting if you don't have a starting. Listen to this episode for three content types that you can start sharing on your social media platforms today to get started with building your personal brand.____________Did you know that I have a book? Have a look at it hereClick here to be a guest on this podcast.Let's Connect on LinkedIn L...