Building Liquid Racheal Vaughan Jones

Racheal catches up with George Frost, founder of the fastest-growing rum brand in the UK. Find out what it takes to go against all trends and stick with an idea you believe in, how to build authentic brand partnerships that go way beyond a paid promotion, and why it’s essential to get your pricing right from day one. This is one for the rum lovers! Building Liquid is The Podcast about startups and challenger brands in the drinks space.

Racheal catches up with Laura, Co-founder of the incredible boxed wine brand Laylo. Find out why launch timing counts, how the marketing landscape has changed and what it means to be busy vs effective. Building Liquid is The podcast about drinks startups and challenger brands.

Racheal heads back to her family’s homeland in Fermanagh to talk to Joe McGirr, founder of Boatyard Distillery. Hear how Joe built the distillery from the ground up, why the support of friends, family and the community in Fermanagh has been essential to success and how taking the small, sometimes difficult steps to be more sustainable are an essential part of the Boatyard story. Recorded IRL, with a Dec’s Martini in hand! Building Liquid tells the stories of startup and challenger drinks brands.

Racheal catches up with Rob to chat about taking his and Co-founder Sam’s love of food and drink, and turning it into the fastest growing RTD cocktail brand on the market. Find out why it’s actually more important to prepare for success than failure, how and why they pivoted from a swanky single serve Old Fashioned to a mass market quality canned product, and how to manage growing your team from being just Founders to a whole squad. You’ll want to get an Espresso Martini on the go for this one!

Racheal catches up with Bethan to talk about starting a brand from your kitchen, when you know it’s time to dive in fully and how owning that direct-to-consumer relationship can be extremely powerful.

Racheal catches up with Vishal, Co-founder or Sollasa Drinks. They chat about creating an entirely new category, winning hearts and minds in the on-trade and how to balance a day job, a young family and a side hustle.