Campaign podcast Campaign

E45 and T&Pm have today (17 May) released their winning campaign for Channel 4's Diversity in Advertising Award. “This is me, this is my space” is a playful but meaningful film created by T&Pm that depicts the intimate and private story of trans women and the struggles with skin from transitioning.
The team won the award last year and as a prize, have been awarded £1m advertising airtime across Channel 4's network.
To delve deeper and talk through the making and inspiration behind this bold campaign, Sally Perry, global skin health category director on E45 at Karo Healthcare, and Mika Alcock associate creative director at T&Pm, are welcomed into the podcast studio.
Hosted by Campaign's tech editor, Lucy Shelley, Perry and Alcock discuss how they collaborated with the trans community, how E45 will protect its talent from potential backlash and what the brand and T&Pm hope this will achieve for the trans community.
The ad will go live tonight at 9pm tonight (17 May) on Channel 4, during Gogglebox.
Content warning: this episode contains the use of hate speech.

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It's been all about creativity the last week, with some ads that crushed it and some ads that got crashed...
In this news episode, Campaign's tech editor Lucy Shelley and reporter Charlotte Rawlings talk through some of the top stories of the last week with the view from our news desks. We discussed Apple's "Crush" ad and the controversy that surrounded it and PG Tips brand refresh with its first new work in eight years from new agency Calling. Plus, Rawlings takes us through what makes a Campaign Pick of the Week with Tui's first-class safety film by Leo Burnett UK.
Further reading:
The creative backlash against Apple 'Crush' missed the point
OMD UK head of strategy departs for sustainability startup
Havas Media Network sets up digital centre of excellence and appoints Paul Bland as leader
WPP chief exec Mark Read targeted by deepfake scammers
Peroni Nastro Azzurro launches global creative review
William Hill to place bets on T&Pm as creative agency


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In this special Campaign and Media Week podcast, sponsored by Pinterest, we talk about:
• How shopping behaviour changes at Christmas
• Why brands can avoid falling for fads
• What tools are available to predict the coming crazes
Featuring: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, Kinesso
This podcast episode is sponsored by Pinterest.

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Campaign UK editor Maisie McCabe is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Ant Nelson, executive creative director at Adam & Eve/DDB, and Jem Lloyd-Williams, chief executive of Mindshare UK, to talk all things Cannes Lions.
Topics include what to expect from the judging process, the perennial 'role of purpose' discussion point, campaigns to watch and how UK work might stack up against global competition.
Plus, the good and the bad of the festival itself and tips for first-time attendees.
Further reading:
Seven UK adland figures on Cannes Lions Shortlisting Jury


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There’s no new episode this week, as the Media Week Podcast gang are hard at work preparing for Campaign’s Media360 conference later this month - but don’t despair, as we’ve picked a few of our favourite discussions from previous episodes all around the theme of creativity in media and advertising. You can hear even more about these topics at Media360, from 21-22 May. 
Tickets on sale here: https://media360.campaignlive.co.uk/booking
Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.
Figures quoted in the MediaWeek podcast were accurate at the time of recording.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/HiBoYKYb7BaykuPG6

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In this news episode, the Campaign editorial team take you through some of the biggest stories making headlines in the last week.
Tech editor Lucy Shelley and media editor Beau Jackson discuss Levi’s picking UM for their global media account, research revealing adland's hybrid working disconnect and the release of Campaign's market report, The Big Divide, which delves deeper into the "big six" holding companies.
Also in this episode, hear about the ads that have caught their eye this week. They discuss Santander's "Bank of Antandec" ad by House 337 and Mitre Studios, promoting the Edge current account and the use of celebrity. Plus, they reveal their thoughts on Moneysupermarket's next ad starring Dame Judi Dench in command as the "MoneySuperSeven" go undercover at the opera.


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