Character Count @TwitterBusiness

Jay Maldonaldo, Senior Marketing Manager at @Mailchimp, shares the philosophy of "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to raise awareness.

How does a B2B brand stand out on Twitter? We sat down with Phil Mceleney, Paid Marketing Manager for @TideBusiness, to hear how the UK-based FinTech company has learned to thrive on the platform.

Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).

Tune in to hear how Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses Twitter to add a digital layer to their classic games.

Bianca Posterli, Head of Social Marketing and Campaigns at Twitter, answers our biggest questions about sassy brands, "getting ratio'd" and what "flopped" Tweets can tell you about your strategy.

SpotCo, the full-service agency behind some of Broadway's biggest shows, shares their best in class techniques for engaging fans on Twitter.