10本のエピソード
China Business Breakdown adgogo.co
-
- ビジネス
Learn from China’s greatest entrepreneurs and the companies they built. We uncover the business models, strategies and tactics they are using to get traction with their target market, so you can find ideas to use in your own business.
Check us out at adgogo.co to learn how we can help you grow your business in China.
Hosted on Acast. See acast.com/privacy for more information.
-
Pico VR: How It Went From Manufacturing Oculus Headsets To Winning +50% China’s VR Market
Vincent and Ivan from twitter.com/adgogoco deconstruct Pico VR’s sales and marketing funnel in China.
Pico might be the "Oculus of China" in more ways than one.
👀 It was spun out from the same OEM (original equipment manufacturer) that produces all of the Oculus headsets.
In this episode we retrace Pico’s founding story through the Bytedance acquisition and then unpack the marketing and sales strategies they are using to win +50% of China’s VR market share.
Timestamped chapters:
00:00 - Introduction
02:09 - Metaverse, Chinese vs Western understanding
07:23 - Comparison, Meta Quest vs Bytedance Pico
12:07 - Oculus founder
12:54 - Pico founding story
16:16 - Will Pico or Meta ultimately win?
18:00 - Pico physical stores
23:20 - Pico’s China funnel
30:16 - Pico’s livestream
32:10 - Pico WeChat Posts
33:25 - Pico's Weibo
34:20 - Pico on REDBOOK
36:18 - KOL Pico Campaign
37:06 - Pico WeChat Ad
39:03 - Regulatory policy, implications for Meta
41:54 - How Quest could sell to enterprise users in China
44:23 - Protecting IP
45:59 - Being competitive in China
47:30 - Pico’s esports play
LINKS:
📧: Sign up for the Adgogo Newsletter: https://www.adgogo.co/en/newsletter
🚀: Grow in China with the help of our full stack China agency: Quickeast.com
📚 : Learn more from the ChinaAdLibrary.com
Hosted on Acast. See acast.com/privacy for more information. -
How Doublemint Gum goes viral using China’s "Weird Al" Yankovic
Vincent Pueraro and Ivan Wang discuss how Doublemint gum uses an innovative creative campaign to grow their brand awareness in China. By focusing on fun and catchy original content, with the help of China’s own local “Weird Al” Yancovic they get much larger reach than a normal ad spend will buy.
_____
Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.
Hosted on Acast. See acast.com/privacy for more information. -
How NOT to convert mobile app downloads in China
_____
Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.
Hosted on Acast. See acast.com/privacy for more information. -
Is Ora’s new EV the VW Beetle killer in China?
_____
Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.
Hosted on Acast. See acast.com/privacy for more information. -
Alibaba’s Campaign to Get Gen-Z to Create Videos
Vincent Pueraro and Ivan Wang breakdown “Alibaba’s 1st Low Carbon Week” ad campaign promoting environmentalism to Gen-Z. The ad gives away money in exchange for young people creating videos and posts on their Bilibili feeds.
_____
Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the China Ad Library.
Hosted on Acast. See acast.com/privacy for more information. -
Master class on how NOT to run a Weibio ad campaign - Attempt to solve Didi passengers’ top problem
Vincent Pueraro and Ivan Wang deconstruct a chaotic Weibo ad post. When passengers finish a Didi ride, they are often prompted with the in-app question, “did the car stink?” This Chinese company, FullofHope, is promoting a car deodorizer to solve that problem. But their ad post is a master class in what not to do. This episode is short and has a lot of laughs.
_____
Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the China Ad Library.
Hosted on Acast. See acast.com/privacy for more information.