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China Business Cast is a podcast featuring experienced entrepreneurs and business people making things happen in China. If you want to learn from on the ground accounts of how business actually gets done in China, this is the program for you.

China Business Cast China Business Cast

    • ビジネス
    • 5.0 • 1件の評価

China Business Cast is a podcast featuring experienced entrepreneurs and business people making things happen in China. If you want to learn from on the ground accounts of how business actually gets done in China, this is the program for you.

    Ep. 122: Attending Trade Fairs in China with EU SME Centre

    Ep. 122: Attending Trade Fairs in China with EU SME Centre

    On 15 July the EU SME Centre held their webinar on how to best prepare to participate for trade fairs in China. The webinar was hosted by Mr. Alessio Petino. During the webinar, Bart Horsten (Managing Director, Horsten International BV), Lina Bartuseviciute (Founder & Managing Director, LITAO Consultancy Group) and Bruno Lhopiteau (Managing Director, Siveco China) shared their insights and experiences on what to keep in mind when attending trade fairs in China, both prior to and during the fair.

    The EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China.

    Experts in the Centre provide advice and support in four areas – business development, law, standards and conformity and human resources. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online.

    The EU SME Centre is now managed by five implementing partners who guide the strategic development and management of the Centre through their knowledge and experience of the China market-- China-Britain Business Council, China-Italy Chamber of Commerce in China, Danish Chamber of Commerce in China, EUROCHAMBRES and European Union Chamber of Commerce in China.


    Alessio Petino has been living in Beijing since 2011 and is very fluent in Chinese. As a frequent speaker and moderator at various meetings and expert-level discussions, he was regularly involved in the activities of various European networks and platforms in China. For the past 5+ years, he has been working on various EU-funded projects in China, mainly doing research and analysis in the following areas: R&D and innovation policy, high-tech zones, investment attraction policies and market access. His key areas of expertise are China’s R&I funding programs at both national (NKPs, NSFC, Megaprojects) and local level, international R&I co-funding mechanisms, government incentives and subsidies, as well as market access and opportunities for SMEs.


    Lina Bartuseviciute is originally Lithuanian and has been in Shanghai for almost 12 years. Due to her cultural know-how and language proficiency, as well as International Relations Master's Degree in Fudan, she has been included in multiple high stakes governmental meetings and negotiations, hosted numerous delegations and bilateral talks. Since 2015, she has founded LITAO www.litaogroup.com - a business consulting firm focusing on China Market Entry, which works to bring quality European F&B brands to China market, with support from European Union.

    Bruno Lhopiteau is the founder of Siveco China, the country's largest maintenance consultancy and a pioneer in the development of Smart O&M solutions. The company was set up in 2004 in partnership with Siveco Group (France). Based on the strong foundations established in China, their business has expanded overseas, working alongside Asian EPC companies or directly with plant owners, on the “Belt & Road”. Bruno has been active in the Chinese infrastructure and maintenance market since 1999, with a nice track record of setting up, developing and managing high-tech companies, including R&D operations. He is also giving lectures on Industrial Risk Management at Shanghai University.

    Bart Horsten is a China entrepreneur and consultant since 1998, who focuses on start-up and early development projects in and with China. Being one of the most experienced and broadly skilled China consultants in the Benelux, he is contributing his China expertise and extensive network to many challenging projects. Over the past 22 years he has travelled to China more than 95 times and has lived in Hong Kong and in Shanghai for about 1.5 years. (Check their websites www.horsten.be and www.myc

    • 37分
    Ep. 121: Understanding the Health industry with Jonathan Chapon

    Ep. 121: Understanding the Health industry with Jonathan Chapon

    In this episode we want to give you an understanding of the importance of health and social benefits in China. This episode is not a commercial pitch for a health insurance broker. It is an understanding of how you can take care of your Chinese employees, colleagues and dear ones living in China. Health is important. Maybe even more important than ever. But what does the health industry look like? How does the health system in China work? And what technology developments are soon a reality. Join me in an interview with long-time health insurance broker Jonathan Chapon.

    • 50分
    Ep. 120: Protecting your IP Rights in China? With China IPR SME Helpdesk

    Ep. 120: Protecting your IP Rights in China? With China IPR SME Helpdesk

    Welcome to China Business Cast Episode! Today we will be talking to Mr. Matias Zubimendi from China IP SME helpdesk on this episode.

    Mr. Matias Zubimendi is now working at China IPR SME helpdesk. He is an IP Business Advisor of European Union Chamber of Commerce in China and an Experienced Legal Consultant specialized in IPR with a demonstrated record of working in Latin America and China.

    The China IP SME Helpdesk supports European Union (EU) Small and Medium-sized Enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.

    Today we will be sharing inspiring cases about what problems did foreign brands encounter when entering China market in terms of trademark registration and Chinese naming and, what are the possible solutions to these problems.

    • 51分
    Ep. 119: Thriving in China's Eommerce Ecosystem with Sandrine Zerbib

    Ep. 119: Thriving in China's Eommerce Ecosystem with Sandrine Zerbib

    We all know that Ecommerce in China is booming? But have you ever wondered what the Ecommerce ecosystem looks like? Yes an ecosystem! Because it takes multiple parties to make your online business a success. What does it takes to succeed? Why some brands do and some don't? Tune in to learn more....

    In this episode we have Sandrine Zerbib on the show. She has been in China since the mid 90's helping mostly sports fashion brands to enter and grow in the Chinese market. Ecommerce has been an important vehicle, but riding that vehicle is a whole different ball game.

    Sandrine is a true inspiration. Humble, curious and energetic. There is a reason why she is asked by many board members to advise on their China strategies. I am so happy to announce that she is writing a book about her learnings on Chinese leadership and entrepreneurship. It will be published in a few months and we will keep you updated.

    • 39分
    Ep. 118 How to clear China Customs? with Raymond Ng

    Ep. 118 How to clear China Customs? with Raymond Ng

    !! Special Episode with a chance of winning a prize !!

    Welcome to China Business Cast Episode! It is me – Lina Bartuseviciute – the Lithuanian co-host with you today and I will be talking to Mr. Raymond Ng on this episode.

    Mr. Raymond Ng is a Regulatory Affairs Consultant at Accestra with Master’s degree from University of Nottingham and has extensive knowledge on Chinese Food & Beverage, Cosmetics and Pharmaceutical import & export regulations. His research specializes in China’s national standards and the impact it has on international businesses. He has vast insight and practical experience in dealing with Chinese market access requirements and accumulated a successful track record with supporting international exporters with market entry in to China.

    Accestra Consulting Company provides China & Asian Regulatory and Market Access Advisory for Food and Drug and Cosmetics Industry. Their core services include:
    • Product Registration (Including Health Food Registration & Filling)
    • Regulatory Compliance Advisory
    • Training
    • Factory audit
    • Testing monitoring service
    • Our regulatory compliance consulting service covers from product classification, formulation check, data-gap analysis, to regulation interpretation, early warning & training.

    Accestra have been working with many companies including Unilever, Reckitt Benckiser, Mead Johnson, Costco, Blackmores, Swisse, Metro Supermarket, Carrefour, Costco, Alibaba, Pepsi Co, Mars, and others. Speaking of Government and Associations, they work with USDA, EU SME, Australian & New Zealand Government and others.

    Today we will be sharing stories about what a customs compliance consultant can provide for foreign companies in China and the key points in the process of customs compliance, hoping to show you how you can clear the customs and enter the Chinese market. Also, we will be discussing about the changes of the regulations and standards in customs compliance in China as well as the changes caused by Covid-19 pandemic.

    !! And most importantly – this week our episode is quite special as we are offering you to win a precious prize!!

    We are inviting all the listeners to submit a question to Raymond before July 1, 2021. Please add Lina on WeChat or on LinkedIn and send in your question. One lucky listener will be chosen, their question will be answered by Raymond and they will be awarded a special prize – customs compliance analysis for 1 SKU that they would want to import to China.

    At 59:00 we will be talking to dr. Peter Peverelli and he will answer a question submitted by the founder of a coconut yoghurt brand 'Yeyo' Athena Zhu: "do you feel like the Chinese corporate culture and 'western' corporate cultura is converging or diverging? Which elements are converging more or diverging? And what are the driving forces?". She will receive a book written and signed by Dr. Peter Peverelli for her amazing submission!

    • 1 時間7分
    Ep. 117: Sourcing from China

    Ep. 117: Sourcing from China

    Your current China Business Cast podcast hosts, Lina and Simon, joined an event about Sourcing from China with Lithuanian entrepreneurs and companies organized by Verslo Zinios.

    As the China Business Cast originally started 8 years ago with sharing advice on sourcing from China we wanted to use this episode to describe the changes that took place in the past years. The biggest changes we recently see is the trend of transforming Supply Chain into Demand Chain. China is already ready for this trend, but are you?

    Let's tune in!

    • 28分

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