Content That Grows Ten Speed

Note: Unfortunately, the audio quality of this episode is poor. The discussion and insights from Kevin are valuable and worth a listen, or reading of the transcript, so we hope you can get past the low-quality audio and still take something away from it. 
In this episode, Nate Turner and Kevin McLaughlin discuss Kevin's experience creating and distributing data reports for Bluevine. The report, called the Business Owner Success Survey (BOSS), focused on small business success and included insights on market sentiment, spending habits, and decision-making.
The report was distributed through various channels, including email, social media, and a drip marketing campaign. The format of the report was initially interactive, but there are plans to create a static PDF version as well.  

In this episode, Nate and Ryan discuss how to establish an editorial process that gets consistent results. They emphasize the importance of focusing on the post-writing phase of content creation and highlight the need for processes and systems to scale up content production.
They also discuss the importance of involving the right stakeholders at the right times and creating a single source of truth for consistent content.
 

06:03 Flexibility and Bend-Don't-Break Processes
10:57 Conceptual Edits before Line Edits
15:24 Creating a Single Source of Truth
29:05 Planning Ahead and Building a Buffer

In this episode, Nate and Kevin discuss the seven most common technical SEO issues. They cover topics such as website speed, mobile-friendliness, indexation issues, site structure, schema markup, and duplicate content. They also touch on three less common issues: improper localization, reverse proxy, and legacy scripts.
 
0:57 Website is too slow
4:52 Website is not mobile friendly
8:03 Indexation issues
12:10 Site structure
15:24 Internal linking
19:15 Schema markup
21:08 Duplicate/similar content
24:30 Three Honorable Mention Issues

In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a VP of Marketing role to a Director of Content Marketing role and the decision to focus on content leadership.
They explore the challenges of targeting mid-market and enterprise companies, such as the higher cost of the product and the need to convince the C-suite. Ben emphasizes the importance of community and expert-driven content, as well as the need for multiple pathways to convert website visitors.
07:02 Differences in Content Strategy: SMB vs. Mid-Market/Enterprise 14:12 Multiple Pathways to Conversion: Engaging Website Visitors 27:41 Finding Connectors and Guides: Navigating the New Market Segment

In this episode, Nate and Ryan discuss the concept of authority content and its importance in content marketing strategies. They define authority content as content that drives brand authority, influences a specific audience, and contributes to an industry or community.
They emphasize that authority content is different from SEO content, which is designed to drive traffic and conversions from organic search.
04:53 Elements of Good Authority Content09:48 The Importance of Having a Strong Belief and Perspective24:34 Exploring Distribution Channels for Authority Content

In this episode, Nate and Kevin discuss the elements of a comprehensive organic growth strategy. They emphasize the importance of understanding the ideal customer persona (ICP) and how they buy, as well as having deep knowledge of the products or services being offered.
They also highlight the significance of competitive analysis, technical foundation, evaluating organic search opportunity, thought leadership, and distribution in a successful organic growth strategy. 

10:39 The Importance of Competitive Analysis15:08 Building a Strong Technical Foundation26:24 Thought Leadership and its Role in the Strategy30:40 The Significance of Distribution37:13 Continuous Adaptation and Staying Up-to-Date