3本のエピソード
Counterpoint B2B: B2B Marketers Debate! Leadtail Studios
-
- ビジネス
Everyone faces tradeoffs, and marketing is no different. Should you prioritize sales enablement or build a strong bond with finance? Are events worth the return on investment, or is it all a hoax?
Steve Mann, serial C-Level marketing executive and marketing thought leader, sits down with two B2B marketers on either side of the question, and they break it down to help you decide which side you land on.
If you're a marketer facing some difficult decisions, or just love thinking about strategic marketing, this is the show for you.
-
Align and Dine: Sales or Finance? | Counterpoint B2B (Nicole Fuselier and Gretchen Hoffman)
Marketing does not live in an organizational bubble. To be successful, Marketing has to be aligned with Sales. But Marketing also needs budget to build demand, which means they need to also align with Finance.
So what to choose? Should they align with Sales? Wine and dine Finance? Host Steve Mann dives in with Nicole Fuselier, Sr. Director of Revenue Marketing, and Gretchen Hoffman, Global Marketing Head at Limelight Networks.
Tune in, and decide for yourself - Sales, or Finance? -
Nike Just Do It vs. CNN: Facts First | Strategy or Tactics: Counterpoint B2B | Jennifer Davis and Christine Crandell
Should we be looking at tactics versus strategy in B2B marketing? And are B2B marketers forgoing strategy? CounterPoint B2B host, Steve Mann discusses with Jennifer Davis and Christine Crandell.
----
CONNECT with us at: Website: https://leadtail.com/
LeadtailTV: https://www.leadtailtv.com/
LinkedIn: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0otWXRQeFd2aDJnQkRDMVRYYmQ1NXFrZXBrZ3xBQ3Jtc0tudGUyeTE4a1EyNFh1X0k5TE1JQ2ZrLVRFV3Nabjd0STFOM2xRbDRrcm5aQzJCX3ZVbU9wSUkxUEhqMm5vNlZ0SXFKSUJoN0FNX2tpbjZHdGZVVE5QZFZsSFlZczkxSnZxQjJVSmFkczdDZmJZNXEwWQ&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadtail%2F
Twitter: https://twitter.com/leadtail
Facebook: https://www.facebook.com/Leadtail/
Instagram: https://www.instagram.com/leadtail/ -
The Event Conspiracy | Chris Powell and Bill Wohl
Events are expensive, and their true value or return on investment is tough to measure; or is it?
Steve Mann, Chris Powell, and Bill Wohl sit down to discuss the importance of in person events, if they'll come back post-pandemic, and if they do, in what capacity?