DIY Marketing School with Melanie Dyann Howe Melanie Dyann Howe

When it comes to building an effective content strategy, it's important to recognize the various options for video. Video is one of the most impactful formats you can create in modern day marketing. But, each format has a specific purpose. In this episode I explain how I feel about short form and viral video, pre-recorded video, and live video. Short Form - AttractVOD - Attract, Educate and ServeLive - Nurture, Build Relationships, and Gain TrustI break it down and also explain why ...

A common thread in business owners and online entrepreneurs is how often we can get stuck due to the sneaky voices in our head. Whether it be due to perfectionisms, fear of rejection, overwhelm, or overthinking - it happens to us all.I got inspiration to record this episode after talking things through with one of my great friends and amazing entrepreneurs who was feeling stuck. 95% of being stuck is in your head...your mindset. I've dealt with these challenges my entire time being self...

Let's be honest here, growing an audience on social media, especially YouTube can take a lot of effort and time. You can potentially speed the process up with paid advertising but if you're on a tight budget, you might not be ready for that. I'm sharing 3 strategies that are proven to help you grow your audience organically. I've used these exact strategies to reach the coveted first major YouTube milestone of 1000 subscribers. These strategies all revolve around the concept of collaborations...

It's easy to get caught up in the number of followers, the number of likes and comments, the number of downloads, the number of video views, how much revenue got deposited into your bank account, etc. The list goes on. These are in fact some of the ways we can measure our progress and success, but there are more ways we need to be fueling our journey to move forward as entrepreneurs. In this episode, I'm going to share five new ways for you to measure your success. Suppo...

Creating content on social media should have some strategy behind it. This is something we talk about a lot. One of the things you've probably tried to focus on is creating content the social media algorithms favor. I believe when we start putting the algorithms first, we're missing out on the most important piece of the puzzle...our audience. In all honesty, if you focus on creating great content that serves your audience, you shouldn't need to worry about the algorithms. If you need to get ...

It's possible that creating a digital course has never even crossed your mind. But, here me loud and clear when I say, every business should consider adding a digital course to their revenue plan. We all have something to teach, and when you use an online course (e-learning) to help people learn new skills or work through a process you can make a greater impact without having to spend extra time in your business. Digital Courses make it possible for you to help more people than you can when y...