Doing Business Like a Woman Podcast Melissa Kellogg Lueck

 

In this episode of Doing Business Like a Woman podcast, marketing expert and business coach Melissa Kellogg Lueck introduces the concept of marketing essentialism, inspired by her favorite business books 'Essentialism' by Greg McKeon and '10X is Easier Than 2X' by Dan Sullivan and Dr. Benjamin Hardy.

Melissa discusses the importance of simplifying marketing efforts to enhance productivity and impact. She explores the psychological aspect of marketing, emphasizing the need for self-safety and internal confidence to overcome perfectionism and external validations. Melissa shares personal thoughts and beliefs that help her stay motivated and resilient, encouraging listeners to find their own empowering thoughts to create a successful and fulfilling business journey.

00:00 Introduction to the Podcast00:25 June Marketing Focus: Essentialism02:29 The Complexity of Marketing04:30 Creating Safety with Yourself09:53 Empowering Beliefs for Entrepreneurs16:43 Final Thoughts and Encouragement17:28 Join the Community

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Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:


https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Comment or DM on Facebook or InstagramFacebook: https://www.facebook.com/m.kellogg.lueck/Instagram: @melissa_m_kellogg

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Stay Connected:

Website: https://www.melissamkellogg.com/

LinkedIn: https://www.linkedin.com/in/melissamkellogg/

Instagram: https://www.instagram.com/melissa_m_kellogg/

Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.

In this episode, Melissa shares one of the most crucial lessons she has learned in her entrepreneurial journey – a powerful question that can transform your marketing and set you on the path to success.

In This Episode, You’ll Discover:


The Importance of Mindset in Marketing: Melissa delves into how your thoughts about yourself, your work, and your clients profoundly impact your marketing success.
The Better Question to Ask: Instead of asking "how," discover why, asking "Who do I need to become?" can revolutionize your approach to marketing.
Melissa’s Personal Journey: Hear Melissa’s story about creating her first online course and the pivotal lessons she learned about confidence and self-belief.
Practical Steps to Transform Your Marketing:


Ask the right questions to uncover the mindset shifts needed for success.
Identify and cultivate the beliefs and feelings that will drive effective marketing.
Commit to daily practice and intention-setting to maintain a positive, proactive mindset.
Focus on who you need to be before planning the steps of your marketing strategy.

Join Melissa’s Upcoming Class:

Melissa introduces her exciting new class, Marketing Essentialism, a transformative journey designed to help you step into your CEO self-concept and revolutionize your marketing approach. Join her throughout June 2024 for just $149 and learn how to create a concise, effective marketing plan that works for you.

Listen and Subscribe:

If you enjoyed this episode, please subscribe to the Doing Business Like a Woman podcast and leave a review! Your support helps us reach more women entrepreneurs and share valuable insights to help them succeed.

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Thank you for joining us today. Remember, great marketing starts with believing in yourself and the value you bring to the world. See you in the next episode!

Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 

Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:


https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Comment or DM on Facebook or InstagramFacebook: https://www.facebook.com/m.kellogg.lueck/Instagram: @melissa_m_kellogg

--

Stay Connected:

Website: https://www.melissamkellogg.com/

LinkedIn: https://www.linkedin.com/in/melissamkellogg/

Instagram: https://www.instagram.com/melissa_m_kellogg/

Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.

In this episode of the 'Doing Business Like a Woman' podcast, Melissa Kellogg Lueck, a marketing expert and business coach, discusses the importance of effective networking for early-stage business growth and financial freedom. She emphasizes connecting over traditional networking to build trust and relationships. The episode presents the top 10 networking faux pas in a David Letterman-style countdown, highlighting common mistakes such as coming on too strong, walking into a room with the intention of getting clients, and failing to follow up on connections. Melissa also includes two bonus faux pas related to communication and assumptions in networking. She provides insights on the real purpose of networking and strategies for effective engagement, aiming to help women entrepreneurs create impact and achieve success by reinventing the way we network.

00:00 Welcome to Doing Business Like a Woman00:32 A Fabulous Friday and Personal Updates01:16 The Power of Networking for Business Growth03:23 Top 10 Networking Faux Pas: A Countdown32:43 Bonus Networking Tips: Avoid These Mistakes36:09 Recap and Invitation to Join the Community

Sign-up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 

Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:


https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Comment or DM on Facebook or InstagramFacebook: https://www.facebook.com/m.kellogg.lueck/Instagram: @melissa_m_kellogg

--

Stay Connected:

Website: https://www.melissamkellogg.com/

LinkedIn: https://www.linkedin.com/in/melissamkellogg/

Instagram: https://www.instagram.com/melissa_m_kellogg/

Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.

In this episode, Melissa Kellogg Lueck, a marketing expert and business coach, delves into the concept of creating community as a powerful marketing strategy for entrepreneurs. She builds on previous discussions about community and networking to explore how entrepreneurs can intentionally foster a community around their business to enhance impact and financial freedom. She stresses that all business owners inherently build communities through their products, services, and communication, highlighting that women entrepreneurs have a unique talent for creating community. She then outlines steps for establishing and nurturing a community with a shared ideology, origin story, rituals, and language, emphasizing the importance of personal connections, listening, and responding to community needs. The episode serves as an insightful guide for entrepreneurs aiming to leverage their innate community-building skills for business growth and marketing success.

00:00 Welcome to Doing Business Like a Woman01:19 Creating Community as a Marketing Strategy11:43 Building a Strong Community: Strategies and Insights20:37 Engaging with Your Community for Growth30:38 Join Our Community: A Special Invitation

Sign-up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 

Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:


https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Comment or DM on Facebook or InstagramFacebook: https://www.facebook.com/m.kellogg.lueck/Instagram: @melissa_m_kellogg

--

Stay Connected:

Website: https://www.melissamkellogg.com/

LinkedIn: https://www.linkedin.com/in/melissamkellogg/

Instagram: https://www.instagram.com/melissa_m_kellogg/

Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.

In this episode of the Doing Business Like a Woman' podcast, host Melissa Kellogg Lueck, a marketing expert and business coach, is joined by Sandra Yancey, founder and CEO of eWomenNetwork. They discuss the journey and impact of eWomen Network, a dynamic women's business network that fosters connections among over 500,000 women business owners across North America. Sandra shares her transition from the corporate world to entrepreneurship, highlighting the challenges and breakthroughs that propelled eWomenNetwork to success. The podcast emphasizes the importance of networking, building community, and maintaining a customer-focused approach in business. Listeners are invited to the 2024 Women's Success Summit in Northern Colorado, offering insights into strategies that have shaped eWomenNetwork's success and how these can be applied to any business for transformative growth.

00:00 Welcome to the Podcast: Empowering Women in Business00:32 Introducing Sandra Yancey: A Trailblazer for Women Entrepreneurs03:17 The Birth of eWomen Network: From Idea to Impact10:21 Navigating Challenges: The Journey of Resilience and Adaptation15:14 Mastering Networking: Building Relationships for Business Success23:24 Unlocking the Power of Networking: Beyond Business Cards23:48 The Art of Meaningful Connections: A Woman's Intuitive Edge24:19 Strategic Networking: Finding Value in Fewer, Deeper Relationships25:40 Personal Touch in Networking: The Magic of Remembering and Helping31:07 Building a Thriving Community: Insights and Strategies40:06 The Journey to Success: Reflecting on Growth and Future Plans41:55 A Sneak Peek into the Upcoming Success Summit44:31 Joining Forces for Empowerment: A Call to Action

To learn more, visit Sandra's website or follow her on Instagram. You can also check out her blog.

Registration and Info for the 2024 Women’s Success Summit: bit.ly/2024SummitNoCo

Sign-up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 

Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:


https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Comment or DM on Facebook or InstagramFacebook: https://www.facebook.com/m.kellogg.lueck/Instagram: @melissa_m_kellogg

--

Stay Connected:

Website: https://www.melissamkellogg.com/

LinkedIn: https://www.linkedin.com/in/melissamkellogg/

Instagram: https://www.instagram.com/melissa_m_kellogg/

Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.

In this episode of the Doing Business Like a Woman podcast, Melissa Kellogg Lueck, a marketing expert and business coach, explores how AI can revolutionize the way women entrepreneurs approach marketing in their businesses. She emphasizes the importance of utilizing AI to achieve effortless efficiency, enabling greater impact and financial freedom. 

Throughout the episode, Melissa shares a step-by-step guide on using AI to create a comprehensive marketing strategy, from understanding the target audience and generating content ideas to repurposing content across multiple platforms. She demonstrates the process live, showing how to interact with AI tools to extract maximum value and tailor content to best fit client profiles. Melissa also offers one-on-one strategy sessions to help entrepreneurs implement these AI-driven marketing workflows in their businesses, aiming to level the playing field in the digital marketing landscape.

00:00 Welcome to the Doing Business Like a Woman Podcast00:30 The Power of AI in Business: A CEO's Perspective01:48 Effortless Efficiency: Simplifying Marketing with AI06:00 A Brief History of AI: From Dartmouth to GPUs09:55 Reframing AI as a Business Magnifier15:19 Overcoming Barriers with AI: A Workshop Discussion18:14 Streamlining Content Creation with AI: A Practical Workflow27:05 Unlocking Business Growth: Strategies Beyond the Basics28:11 Deep Dive into AI: Generating High-Impact Content Ideas28:23 Exploring the Psychology of Your Ideal Client31:10 Crafting a Year's Worth of Engaging Podcast Themes33:37 From Ideas to Implementation: Streamlining Your Content Workflow40:44 Leveraging AI for Content Repurposing and Distribution46:23 Maximizing Your Marketing with AI: A Call to Action

Sign-up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 

Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:


https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Comment or DM on Facebook or InstagramFacebook: https://www.facebook.com/m.kellogg.lueck/Instagram: @melissa_m_kellogg

--

Stay Connected:

Website: https://www.melissamkellogg.com/

LinkedIn: https://www.linkedin.com/in/melissamkellogg/

Instagram: https://www.instagram.com/melissa_m_kellogg/

Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.