Educated Artistry Kayla Hertz - KK Artistry
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- Business
Meet your new podcast bestie! Listen along as lash artist and entrepreneur Kayla shares knowledge, perspective and insight into the many facets of the Beauty Industry from her 8 years of experience. Enjoy the variety of guests Kayla brings on to have transparent conversations and help your beauty business THRIVE!
Created to help and inspire you to make the best educated decisions for your own beauty business career.
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Building a Clientele that withstands Economic Downturns with Lacey Salem
Welcome to this weeks episode of Educated Artistry!
Today we are joined by Lacey Salem, a licensed esthetcian since 2017 in New York. She opened a solo studio in November of 2019. Then by November of 2021 I expanded and brought on 2 team members.
Lacey is a three time winning Lashie Award winner courtesy of The Lash Conference. Former esthetics educator and now all things lash educator.
Her newest venture is Laceys Lash and Esthetic Supply, where she is bringing the industries top brands straight to artists in her area.
Today we cover:
- Building a clientele that can withstand economic downturns
- How to market and find high end clients
- The power of building connections within your community
- The client experience
LACEY IG: https://www.instagram.com/laceys_lashandesthetic_supply
LACEY WEBSITE: Www.lashandestheticsupply.com
KAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_
EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast -
Is Tik Tok Getting Banned?
Welcome to this weeks episode of Educated Artistry!
Today we are talking all about the possible Tik Tok "Ban"
Could Tik Tok really get banned? What does this mean for the 170 million American users and the 7 million American small businesses that run on Tik Tok? And what does this mean for you if you have been trying to grow and build an audience on the platform? Should we ditch the app? Is it worth making content here and what does this mean for your beauty business?
I'll be sharing my opinion and plan for content creation the upcoming months as we wait to see if this bill passes through to the President.
Lash Biz Babes Conference Tickets: https://www.lashbizbabesconference.com/#oXMHRW
Square Referral Link: Get $1,000 of free processing: https://squareup.com/signup/en-us?signup_token=KAYLAHERTZ
KAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_
EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast -
From Medical Professional to Lash Artist: Building a Thriving Clientele in 5 Months with Ashley Bao
Welcome to this weeks episode of Educated Artistry!
Today we are joined by Ashley Bao, the owner of Aura By Ashley where she offers lash extensions + mentorship. Ashley transitioned from Medical Pro to Beauty Pro. She built her clientele and filled her books within 5 months out of esthetician school, was hitting 5 figure months within her first year and when she moved to California with zero clients she built her books again within 3 months. Ashley has a passion for teaching beauty pros how to get fully booked through soulful marketing and authenticity.
We Cover:
The tranistion from her medical career into lash extensions Building a clientele within 5 months Authentic Marketing Building a community with raving fans Moving states and REBUILDING a new clientele within 3 months Client building secrets NO ONE is talking about CONNECT WITH ASHLEY
IG: https://www.instagram.com/aura.by.ashley/
Free Overlooked to Fully Booked Course
https://ashleybao.myflodesk.com/jointhelist
5 Figure Months Course:
WHAT YOU WILL LEARN:
THE MINDSET TO CALL IN 5 FIGURE MONTHS
MY 100 APPTS/MONTH BUSINESS FRAMEWORK
HOW TO ATTRACT LUXURY CLIENTS AT PREMIUM PRICES
MOTIVATION WITHOUT CIRCUMSTANTIAL POWER
FINANCIAL ORGANIZATION STRATEGIES
What's included?
5 Prerecorded videos showcasing exactly how I went from zero clients to 100 clients monthly and hitting $12k+ months.
https://stan.store/aurabyashley/p/get-started-with-this-amazing-course-gzihw
CONNECT WITH KAYLA
KAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_
EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast -
Hosting an Event for your Beauty Community + Be my Lashentine
Welcome to this weeks episode of Educated Artistry Podcast
Today we cover:
How the Be My Lashentine Event turned out Hosting an event fo your local beauty community How I found a venue space, vendors and sponsors Tips for putting together swag bags Selling Tickets + Marketing the Event The Cost + Breakdown KAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_
EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast -
The Most Underrated Instagram Feature to Build Community
Welcome to this weeks episode of Educated Artistry!
Was social media growth and community building on your vision board for 2024?
It is no secret community building is vital for building a brand and to set yiurself a part from the masses. Today, I am sharing the most underrated Instagram feature for community building (in my opinion). I have been utilizing this feature for my own community and have seen great results, had some of the most amazing conversations in my dms and have gotten a clearer vision on what my community wants from me.
Settle in for this solo episode and learn how to utilize this Instagram feature for your own community.
KAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_
EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast -
Becoming Lash Baby: Navigating Client Growth, Boundaries + Brand Identity with Hellen Vuong
Welcome to this weeks episode of Educated Artistry!
We are joined by Hellen Vuong the owner of Lash Baby Product line and Training.
Hellen started her career in the lash industry in 2016 after moving from Vietman to the United States. Along with operating Lash Baby she has a salon with booth renters. Today we are covering:
Moving to the United States + starting a business Client building in 2016 vs today Client building without social media Personal + Professional boundaries Purchasing + becoming the new face of Lash Baby Lash trend predictions Follow Hellen
https://www.instagram.com/lashbaby.official/
Shop Lash Baby
Use code: KK15 to save 15% off your order (my personal fav are the .02 lashes!)
https://thelashbabyshop.com/product
KAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_
EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast