EthicalVoices Mark McClennan, APR, Fellow PRSA
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- ビジネス
Real ethics stories from real communication pros
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The Importance of Really Small Things
Captain Barbara Bell, U.S. Navy (ret). Captain Bell was one of Annapolis's first female graduates and has a distinguished career as an aviator and naval flight test officer. Today, she teaches at the US Naval Academy and may discuss ethics even more than I do.
In this interview she discusses a number of important ethics issues, including:
1) The importance of the really small things
2) The ethics framework being taught to future Navy officers – and how everyone can apply it
3) How to understand and avoid biases
4) Never forget you are a role model -
How to Deal with Biased Reporters - Missy Hurley
This week on Ethical Voices, Missy Hurley, the co-founder and CEO of B2 Communications, discusses a number of important ethics issues:
· What to do when advocacy groups change your words to spread misinformation
· How to deal with biased reporters
· When ethically to disclose you used AI -
The Importance of Comprehensive Ethics Policies
Joseph Abreu, the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida, and 2024 National Chair of PRSA., discusses a number of important ethics issues, including:
1) The ethical importance of avoiding even the appearance of impropriety.
2) How to get ahead of AI ethics challenges -
One key PR ethics lesson from the Pulse nightclub shooting
Ann Marie Varga, the internal communication manager for AdventHealth discusses a number of important ethics issues including:
1) One key PR ethics lesson from the Pulse nightclub shooting
2) How to protect your (and your team’s) mental health in crisis situations
3) Ethical issues in internal communications -
People Are Not Props – Christie Goodman
Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including:
1) How to avoid using people as props and authentically engage
2) Ethics challenges with assumptions
3) How to effectively engage and learn from diverse audiences
4) How to effectively advance social justice issues -
How to Build Trust Ethically and Effectively
Joining me on this week's episode is Roy Reid, a senior fellow with the Stockworth Institute, and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including:
1) What to do when your client asks you to besmirch the competition
2) How to effectively and ethically build trust
3) What to do when employees, clients and partners break your trust