Experiment Nation: The Podcast Rommil Santiago's Experiment Nation

Discover the power of experimenting to learn and win! 💪

Nick Murphy shares his expertise on building learning libraries. Here are 5 key takeaways:

- Learning libraries capture the “why” behind successful and unsuccessful tests.
- Organize your learning library with consistent and digestible fields.
- Use “broad” and “specific” learning columns for a layered understanding.
- Encourage cross-team collaboration by sharing insights company-wide.
- Learning libraries foster a culture of experimentation and growth.

In this episode, senior customer experience leader, Courtney LeBlanc, reveals the ideal partnership between CX and experimenters and shares invaluable insights on:

Forging powerful partnerships between CX and experimenters
Navigating the daily demands of a CX leader
Simplifying CX workflows with customer insights
... and so much more!

Don't miss out on this enlightening conversation from an expert in the CX game!

Find Courtney on LinkedIn ⤵

LinkedIn: https://www.linkedin.com/in/courtney-leblanc-426920b3/

00:00 Introduction and Mutual Appreciation
00:27 Meet Courtney: Customer Support and CX Expert
03:38 Building an Alliance with Customer Support
06:11 Challenges and Strategies in CX Collaboration
14:25 Data Analysis and Insights Sharing
23:01 The Ideal Partnership Between CX and Experimentation
24:47 Balancing Customer Insights and Business Priorities
26:46 The Emotional Impact of Customer Support
28:29 Communicating Customer Stories Effectively
30:04 Leveraging NPS Data for Product Improvement
32:08 Empowering Teams with Data Access
33:06 The Importance of Experiment Communication
37:53 Fostering Collaboration Between CX and Product Teams
48:58 Reflecting on Growth and Collaboration
50:22 Conclusion and Final Thoughts

How do you get Product Managers to adopt Experimentation? Shagun Aulakh, the Director of Product Management - Experimentation at American Express shares with Rommil here tips. Here are just a few of the takeaways:

1- Leadership advocacy is critical for embedding experimentation practices in a highly matrixed organization.
2 - Prioritize education and internal PR to influence and persuade teams to embrace experimentation.
3- Define success metrics for your experimentation program and map out a long-term plan for evolving maturity.
5 - Identify champions within the organization to inspire and motivate other teams to adopt experimentation practices.
5 - Democratize insights and share success stories to showcase the value and impact of experimentation.

Watch Shagun here:
Experimentation Elite in Birmingham UK: https://experimentationelite.com/#spe...
Growth Marketing Summit in Frankfurt, Germany: https://www.growthmarketingsummit.com/en

In this episode, we have Joey Herzberg who shares his thoughts on how AI fits in the experimentation life cycle, the utility of keeping easily referenced records of test results, and the importance of experimentation strategy with regard to sample ratios.

Learn about human-first engineering in this in-depth interview where Shawn David discusses strategies to organize work and to break down tasks into smaller digestible sessions. He explained the most effective ways for teams to discover the work that should be automated the most by focusing on the desires and strengths of individuals, to remove work that is menial specially to them. We explored the impacts on company culture that menial tasks can cause and discussed some of the pitfalls with new technologies as well as lessons to keep in mind while reviewing new tools and technologies.



Chapters

00:00 Introduction to Human First Engineering

00:55 Meet Sean David: The Pioneer of Human First Engineering

01:34 Breaking Down Tasks for Efficiency

09:56 The Importance of Time Tracking in Various Professions

16:51 Discovering Automation Opportunities

25:34 Maximizing Productivity: The Power of Uninterrupted Focus Time

26:59 Introducing Roman Santiago & Experiment Nation

27:13 The Impact of Menial Tasks on Team Mental Load

27:31 Exploring Company Culture and Employee Well-being

00:00 The Role of Menial Tasks in Shaping Company Culture

32:24 The Evolution of Work: From Henry Ford to Jeff Bezos

36:32 Navigating the Hype Around AI and Tools in the Workplace

47:45 Human-First Approach: Automating to Enhance Productivity

50:44 Closing Thoughts and Where to Find More

Jyoti Malik, the founder of Blue Bagels, built a successful CRO agency by only working with ethical brands. In this chat with Tracy Laranjo, she shares:
How to run CRO programs with purpose instead of random guesses
- Her favourite underrated user research methods
- Tips for creating a CRO strategy that succeeds in the long-term
... And much more.

Contact Jyoti:
Website: https://www.bluebagels.com/
LinkedIn: https://www.linkedin.com/in/jyotiisingh
Email: jyoti@bluebagels.com

Chapters
00:00 Introduction to Experiment Nation and Guest Introduction
00:48 Jyoti Malan's Journey and the Essence of Blue Bagels
02:26 The Philosophy Behind Purpose-Driven Brands
05:43 Crafting Purposeful CRO Programs
08:32 Identifying and Correcting Off-Track CRO Programs
17:36 Unconventional Research Methods in CRO
21:06 Adapting and Evolving CRO Strategies
24:41 Upcoming Projects and Closing Thoughts