15本のエピソード

A podcast focused on the mobile gaming ecosystem in Asia. Yuval Passov talks to founders, game developers, senior marketing stakeholders and investors from around Asia.

Why should you listen to this podcast? In case you are interested in expanding or launching a new game in Asia, you will be able to learn from gaming/marketing experts in the region what worked for them and learn from their mistakes.

You will be able to learn new marketing strategies on how to launch your mobile game and which marketing strategy can be relevant for your game.

Game On! Asia Yuval Passov

    • ビジネス

A podcast focused on the mobile gaming ecosystem in Asia. Yuval Passov talks to founders, game developers, senior marketing stakeholders and investors from around Asia.

Why should you listen to this podcast? In case you are interested in expanding or launching a new game in Asia, you will be able to learn from gaming/marketing experts in the region what worked for them and learn from their mistakes.

You will be able to learn new marketing strategies on how to launch your mobile game and which marketing strategy can be relevant for your game.

    Game On! Asia 015 - Mobile gaming ecosystem - Interview with Ronen Mense, President & Managing Director, APAC at AppsFlyer

    Game On! Asia 015 - Mobile gaming ecosystem - Interview with Ronen Mense, President & Managing Director, APAC at AppsFlyer

    Make sure to check our new website: gameonasia.net where you can listen to our previous episodes. The leading podcast on mobile games in Asia, all you need to know about mobile gaming in Asia, game developers and the gaming industry.

    In this episode, I am talking with Ronen Mense, President & Managing Director, APAC at AppsFlyer

    Why should you listen to episode #15 of Game On! Asia?

    You will be able to explore the topics below:


    Ronen's Personal upbringing as a European; educated in America; growing up in Taipei; working in China; being based in Southeast Asia
    What’s going to change in 2022 in the mobile gaming industry in APAC
    Outside of China/KR/JP, what are the markets that can be interesting for game developers to expand to in 2022 and why?

    In case you missed our previous episodes, make sure to check them and discover the gaming markets in the region, including: CN, JP, KR, IN VN, AU, ID.

    Enjoy the episode and make sure to subscribe and check our website gameonasia.net

    #Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy, #gamedevelopers, #gamedev #gamedevelopment #gameindustry #mobilegames #mobilegaming #mobilegamesasia #gamingpodcast

    • 48分
    Game On! Asia 014 - Mobile gaming ecosystem in India - Interview with Sagi Schliesser, CEO & Founder CrazyLabs

    Game On! Asia 014 - Mobile gaming ecosystem in India - Interview with Sagi Schliesser, CEO & Founder CrazyLabs

    Make sure to check our new website: gameonasia.net where you can listen to our previous episodes. The leading podcast on mobile games in Asia, all you need to know about mobile gaming in Asia, game developers and the gaming industry.

    In this episode, I am talking with Sagi Schliesser, CEO & Founder CrazyLabs

    Why should you listen to episode #14 of Game On! Asia? 

    You will be able to explore the topics below: 


    Why did Crazylabs decide to open a hub in India?
    What are the similarities between the gaming markets in India and Turkey?
    What did Sagi learn about himself during the pandemic?

    In case you missed our previous episodes, make sure to check them and discover the gaming markets in the region, including: CN, JP, KR, IN VN, AU, ID.

    Enjoy the episode and make sure to subscribe and check our website gameonasia.net

    #Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy, #gamedevelopers, #gamedev #gamedevelopment #gameindustry #mobilegames #mobilegaming #mobilegamesasia #gamingpodcast

    • 39分
    Game On! Asia 013 - Mobile gaming ecosystem in India - Interview with Manish Agarwal, CEO of Nazara Technologies

    Game On! Asia 013 - Mobile gaming ecosystem in India - Interview with Manish Agarwal, CEO of Nazara Technologies

    Make sure to check our new website: gameonasia.net where you can listen to our previous episodes. The leading podcast on mobile games in Asia, all you need to know about mobile gaming in Asia, game developers and the gaming industry.

    In this episode, I am talking with Manish Agarwal, CEO of Nazara Technologies

    Why should you listen to episode #12 of Game On! Asia?

    In this episode we will focus on India and discuss:


    Why is gaming the best form of entertainment for GenY and GenZ?
    The big opportunity for growth will be in play to earn games
    What are the 3 recommendation for foreign companies before they expand to India
    What are the main game genres you should focus on.

    In case you missed our previous episodes, make sure to check them and discover the gaming markets in the region, including: CN, JP, KR, IN VN, AU, ID.

    Enjoy the episode and make sure to subscribe and check our website gameonasia.net

    #Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy, #gamedevelopers, #gamedev #gamedevelopment #gameindustry #mobilegames #mobilegaming #mobilegamesasia #gamingpodcast

    • 29分
    Game On! Asia 012 - Mobile gaming ecosystem in Korea- Interview with Daehyun An, NextGen Growth Lead, Kakao Entertainment

    Game On! Asia 012 - Mobile gaming ecosystem in Korea- Interview with Daehyun An, NextGen Growth Lead, Kakao Entertainment

    Make sure to check our new website: gameonasia.net where you can listen to our previous episodes. The leading podcast on mobile games in Asia.

    In this episode, I am talking with Daehyun An, NextGen Growth Lead, Kakao Entertainment.

    Why should you listen to episode #12 of Game On! Asia? 

    In this episode we will focus on Korea and discuss:


    What are Webtoons and how is it connected to games?
    Why do you need to have your Anime IP in order to be successful in Asia?
    What kind of games can be successful in Korea?
    And who are Kakao friends?

    In case you missed our previous episodes, make sure to check them and discover the gaming markets in the region, including: CN, JP, KR, IN VN, AU, ID.

    Enjoy the episode and make sure to subscribe and check our website gameonasia.net

    #Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy, #gamedevelopers, #gamedev

    • 43分
    Game On! Asia 011 - Mobile gaming ecosystem in China- Interview with Lisa Cosmas Hanson, President, Niko Partners

    Game On! Asia 011 - Mobile gaming ecosystem in China- Interview with Lisa Cosmas Hanson, President, Niko Partners

    Make sure to check our new website: gameonasia.net where you can listen to our previous episodes. The leading podcast on mobile games in Asia.

    In this episode, I am talking with Lisa Cosmas Hanson, President, Niko Partners, - The Leader in Asian Games Market Intelligence. 

    Why should you listen to episode #11 of Game On! Asia? This is the best episode ever, and one of the best ways to explore the mobile gaming ecosystem in Asia.

    In this episode you will focus on China:


    How does the latest restriction for young people to play video games 3 hours a week impact the gaming companies in China?
    Why is this change going to have a major impact on eSport?
    What the 4 Cs are so important to be successful in the east: Competition, Completion, Community and Challenge?

    In case you missed our previous episodes, make sure to check them and discover the gaming markets in the region, including: CN, JP, KR, IN VN, AU, ID.

    Enjoy the episode and make sure to subscribe and check our website gameonasia.net

    #Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy, #gamedevelopers, #gamedev

    • 34分
    Game On! Asia 010 - Mobile gaming ecosystem in Asia - Interview with Joseph Kim, CEO of LILA Games

    Game On! Asia 010 - Mobile gaming ecosystem in Asia - Interview with Joseph Kim, CEO of LILA Games

    Make sure to check our new website: gameonasia.net where you can listen to our previous episodes. The leading podcast on mobile games in Asia.

    In this episode, I am talking with Joseph Kim, CEO of LILA Games.

    Why should you listen to episode #10 of Game On! Asia? This is the best episode ever, and one of the best ways to explore the mobile gaming ecosystem in Asia.

    In this episode you will learn about the gaming ecosystem in Asia:


    How opening an office in India can be a competitive advantage (and in it isn’t all about the costs)
    The new trends in Asia including: New genres & cross platforms games
    Why shooters games are #1 in the US and RPG games are #1 in the east
    And why understanding the culture can improve your game play and monetization.

    In case you missed our previous episodes, make sure to check them and discover the gaming markets in the region, including: CN, JP, KR, IN VN, AU, ID. 

    Enjoy the episode and make sure to subscribe and check our website gameonasia.net

    #Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy, #gamedevelopers, #gamedev

    • 47分

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