GDMS Marketing Podcast Grassroots Digital Marketing Studio

In the 44th episode of the GDMS Marketing Podcast, we discuss Law Firm Marketing with Allyson McAndrews, M.Ed., Director of Marketing at McAndrews, Mehalick, Connolly, Hulse, and Ryan P.C.  

In this episode, we discuss: 

✅ Challenges and Opportunities with Law Firm Marketing 

✅ Using relationships to Build Brand Awareness 

✅ How to create Content for the right audience  

We also discuss the following: 


Covert Brand Marketing on Social Media with SunnyD 
How a TikTok viral video can create brand awareness
How to create brand opportunities with user-generated content 

WHAT IS LAW FIRM MARKETING? 

LAW FIRM MARKETING DEFINITION  

Law firm marketing is the use of multiple digital and physical strategies to attract new potential clients to your law firm.  

Law firm marketing is regulated by state court and bar association rules.  

Marketers need to be aware of these rules and regulations or run the risk of getting in trouble with the law.  

Digital Marketing Strategies Include: 


Search Engine Optimization (SEO) 
Social Media - Blog Posts 
Videos 
Digital Ads 
Target Ads  

Traditional Strategies Include: 


Print Ads
Conferences
TV Commercials
Bill Boards
Educational Content  

A healthy modern marketing plan will include a healthy mixture of both traditional and digital strategies.   

How heavily a company leans into traditional or digital strategies depends on its budget constraints.  

IN-DEPTH INTERVIEW WITH ALLYSON MCANDREWS, M.ED., DIRECTOR OF MARKETING AT MCANDREWS, MEHALICK, CONNOLLY, HULSE, AND RYAN P.C.ON LAW FIRM MARKETING 

LAW FIRM MARKETING FOR YOUR FIRM  

Our interview this week was Allyson McAndrews, Director of Marketing at MMCHR Law Firm. In the interview, we discussed the Law Firm Marketing and marketing using social media along with:


Allyson discusses what she was doing before she started at  McAndrews, Mehalick, Connolly, Hulse, and Ryan P.C.
Allyson describes her role at  McAndrews, Mehalick, Connolly, Hulse, and Ryan P.C. 
She discusses the challenges with doing marketing for a law firm
Allyson discusses the rules and regulations around Law Firm Marketing 
Allyson discusses her audience and how she determines the effectiveness of her marketing efforts 
She discusses what social media channels she finds most effective 
Allyson writes a ton of articles, posts, and newsletters.  She gives advice to people that struggle with writing winning content 
Allyson discusses the key to making content emotionally resonate with potential clients 
She discusses how she gauges success and the data she interprets to determine that success 
Ally’s discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
Ally’s tells us his favorite sports moment  www.grassrootsdigitalstudio.com

In the 43rd episode of the GDMS Marketing Podcast, we discuss Media Buying with the Owner of lastminutemediadeals.com, Rich Kagan.

In this episode we discuss:

What is Media Buying
How to choose the right channel for your media
How analytics has affected Media Buying

We also discuss the following:


Why Peloton’s stock plummeted when Mr. Big died on the new Sex in the City spinoff show, “And Just Like That”
Peloton’s excellent Social Media Crisis plan and response
The importance of having a social media crisis plan in place
A marketing minute with Matt on Elf and the Meta Verse

Get your free SEO Check and Website Audit by clicking here.

WHAT IS MEDIA BUYING?


MEDIA BUYING DEFINITION


Media buying is the process of purchasing media space on different types of mediums including radio, TV, and even digital spaces such as podcasts in a marketing effort.

Successful media buying involves using analytics to identify and purchase the right ad space on the right channels.  

Analytics are used to identify the right media channel for the target audience at the best possible time slot, for the cheapest cost.

Both traditional and digital marketers find media buying relevant.  Here are a few examples of marketing channels:


Traditional ChannelsTelevision
Radio
Print
Digital Channels
Websites
Social Media
Streaming
If done correctly, media buyers will get their customers maximum exposure among their target market for the least amount of money spent.

IN-DEPTH INTERVIEW WITH RICH KAGAN OF LASTMINUTEMEDIADEALS.COM ON MEDIA BUYING
MEDIA BUYING FOR YOUR BUSINESS
Our interview this week was Rich Kagan, Owner of LastMinuteMediaDeals.com. In the interview, we discussed the process of data interpretation along with:


Rich tells us how he got started in Media Buying and Advertising
At one time Rich created the Howard Stern Ad Network, Rich tells us a little more about that experience
Rich describes to our audience what goes into Media Buying
Rich goes in-depth on how to identify your target audience?
He discusses the modern challenges Media Purchasers and Advertisers go through today
Rich talks about what advertising channels do he finds to be the most effective?He also talks about how much that changes based on the product or service
Rich discusses how Last Minute Media Deals help with those challenges
Rich describes how his company uses Data and Analytics to help with media buying
Rich discusses what else goes into your purchasing process and decision-making
Rich describes a media buying campaign that stood out as particularly effective
Rich discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
Rich tells us his favorite sports moment

www.Grassrootsdigitalstudio.com

✅ Check out today's marketing minute on how to create a new brand strategy.  

For more #digitalmarketingtips check out the #GDMSPodcast. https://cstu.io/6e5d79 

🕛 #MarketingMinuteswithMatt #DigitalMarketing #Franchise #GDMS #branding #marketingtips #marketingstrategy #elf #christmas

Download a free content calendar template here 👉 https://cstu.io/cd4e25 

📺 Tune in for this week's digital Marketing Coffee Break☕, where we discuss the importance of utilizing a content calendar 📅.  

grassrootsdigitalstudio.com

✅ Check out this week's digital Marketing Coffee Break☕, where we discuss business disruption and how your business can become disruptive through the use of adopting new technologies📱.  



We also discuss how to continue to be disruptive once you have disrupted the market.



grassrootsdigitalstudio.com

In the 42nd episode of the GDMS Marketing Podcast, we discuss Data Interpretation with Chase Barricks Data Analyst for PFF.

In this episode, we will discuss:  

✅ How to sort and clean data 

✅ How to use that data to come up with information 

✅ How knowledge is created through the viewpoint of the person interpreting the data 


We also discuss the following:  
The Heinz Ketchup Tomato Blood Ketchup campaign
When to go all-in on a marketing campaign 
How to interpret data to create more effective marketing campaigns and ultimately more sales  
A marketing minute with Matt on Data Interpretation 

https://grassrootsdigitalstudio.com/free-seo-checker/ 

WHAT IS DATA INTERPRETATION?  

DATA INTERPRETATION DEFINITION 

Data interpretation is the process of studying data to help allocate some meaning of the collected data and try to find a pertinent conclusion.  Data interpretation is usually performed through predefined processes.   


Data interpretation usually follows the following process:
Data is collected in raw form
Raw data is cleaned up and sorted
Data is analyzed and information is derived from the data 
That information is used against hypothesizes and knowledge is derived
The data is used to tell a story which makes it easier to digest the information and knowledge Data Interpretation Process

Depending on who is performing the data interpretation, different hypothesizes can be used, and thus different knowledge can be derived.  Ultimately, data interpretation comes down to who is interpreting the data and what they are trying to find in the data.  

IN-DEPTH INTERVIEW WITH CHASE BARRICKS OF PFF ON DATA INTERPRETATION  

DATA INTERPRETATION FOR YOUR BUSINESS  

Our interview this week was Chase Barricks, a Football Data Analyst for PFF. In the interview, we discussed the process of data interpretation along with:


How Chase ended up working in data 
Chase describes what data analysts do and more specifically what Chase does as a football data analyst at PFF
Chase talks about some of the recent games that he analyzed for PFF
Chase describes how he grades a game or individual player
He also discusses the certain metrics that he looks at while doing it 
Chase discusses when he analyzes a game if he is looking at every player on the field or specific positions
Chase describes what goes into analyzing certain positions and if it is the same process for every position 
Chase goes in-depth about how since he doesn’t know the play call, how factor’s that into his analysis
Chase discusses how a final score is derived 
Chase talks about if he looks at historical data when analyzing a game
Chase discusses how the grade given out is not the end of the data interpretation 
We discuss how data interpretation can  differ between coaches and Monday morning quarterbacks 
Chase tells us his opinion on why there is so much polarization over players’ PFF grades each week 
Chase discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way) 
Chase tells us his favorite Hokie in-person sports moment is and his favorite sports moment  

grassrootsdigitalstudio.com