Get Real Online with Fin Wycherley Fin Wycherley

In today's episode, we discover how to use TikTok for small business. With more than 1bn downloads, it's a platform that's difficult to ignore. This interview took place on BBC Radio Scotland's Drivetime show with the adorable John Beattie on Monday 21st September 2020. We cover the phenomenal results some local small businesses are getting from being an early adopter on social media platforms, as well as working with influencers and achieving cult status.

Interview with Nikki Simpson, Head of the International Magazine Centre

In today's episode of Get Real Online with Fin Wycherley, we contemplate how come there are more flamingos on the front covers of mainstream women's magazines than black women with the inspirational Nikki Simpson, head of the International Magazine Centre. In particular, we discuss how black people (and other minorities) can get ahead in the magazine industry in 2020.

Throughout this fascinating interview, we discuss:


why the International Magazine Centre was set up
What has happened to the magazine industry over lockdown?
Who are the best performing Scottish publications
Who are the exciting emerging publications cropping up across the globe
The demise of some of the biggest publishers
How some publications have thrived during the Corona crisis.
The issue of online presence for magazines and in particular how their online presence has fared over the crisis.
Recommendations on what people can do to change the representation of minorities in magazines, whether on the front cover, between the covers or behind the scenes in the boardroom, management, on the team or part of the freelancer network.
Research by Ivana Bell from Derby University
The new training course with low barriers to access for Black and Asian Minority Ethnic people or people with care responsibilities or without access to funds to get into the magazine industry.
How to recruit for black or female talent proactively in order to get a positive effect on your bottom line
Whitewashing, backlashes as well as structural and systemic racism
White supremacy and superiority diminishes other cultural representations without being overtly racist.
The impact of the new head of Vogue, Edward Enninful.

To find out more about the training course, go to https://internationalmagazinecentre.com/training/ or email Nikki@internationalmagazinecentre.com

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Are people overtly racist, subtly racist or not racist at all in Scotland? What kind of racism happens in schools, employment, and the streets? Learn how many Scottish white people are adamant they are NOT racist because they 'don't see colour' yet end up gaslighting many black and minority ethnic people's day-to-day experience in oh so many micro racial aggressions.

Listen to Cynthia Gentle and Lizzay Riungu, founders of Black Lives Matter Edinburgh and members of the new Association of Afro Caribbean Society of Scotland

Discussion on BBC Radio Northern Ireland with Fin Wycherley, Professor Siobhan O'Neill, Dan Sodergren and Dr Luke Evans.

What kind of a society do we live in that makes women feel physically inadequate? This issue was discussed on BBC Radio Northern Ireland asking experts in their field to wade in.

We heard from Fin Wycherley, Professor Siobhan O'Neill, Dan Sodergren and Dr Luke Evans on the TalkBack Show with William Crawley, Tuesday 1st September 2020.

MP Dr Luke Evans proposes new legislation, in line with France and Israel, that declares:

"Any models appearing in commercial photography whose bodies have been made thinner or thicker by image processing software must be accompanied by the notice of "photographie retouchée," or retouched photograph.Failure to comply is punishable by a fine of more than $44,000, or 30 percent of the money spent on advertising."

"Seventy percent of girls ages 10 to 18 report that they define perfect body image based on what they see in magazines," Katherine Record, deputy director with the Massachusetts Health Policy Commission."

Find out why everyone thought the legislation was unworkable or ineffective to solve the problem.

BBC Radio Scotland interview, 25th August 2020  

What does your mobile phone case say about you? Would you buy a £300 or a £905 Louis Vuitton luxury phone case? Who is still buying them during the recession and why. And what kind of marketing strategies are luxury brands using during a recession?  

Listen up to Fin Wycherley, digital marketing strategist on the BBC Radio Scotland Kaye Adams show with Cara Connell, Fashion Branding Lecturer at Glasgow Caledonian University

Setting up without a cashflow support system in place can be devastating for your business. Far better to give up the day job or the benefits system ONCE you are making a sustainable and regular income with loads of growth potential for more.

Casting off from your financial support systems too soon, could mean too much financial pressure on your fragile young business to meet all your bills and overheads and it kills what could have been an incredibly successful business.

Learn the 13 tips you need to get in place before launching your business with impact.

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