Get Real Online With Fin Wycherley Fin Wycherley

What happens to the luxury market in a cost of living crisis? Exclusive interview with Susan Hewlett, Brand Director of St James Quarter. An exclusive interview with St James Quarter's Brand and Marketing Director, Susan Hewlett on the future of luxury and the development of the St James Quarter in Edinburgh. Susan is a marketing strategist with extensive, international brand management and digitisation experience gained whilst working with some of the world’s most renowned names in the luxury, fashion, beauty, retail and e-commerce sectors.
FREEBIE: Happy with your marketing? Getting great results from your social media? If not, here's the ultimate guide for you. The Quick Content Planning Kit https://mailchi.mp/supersizemedia/the-proven-content-planning-pack
ABOUT: Fin Wycherley is the Queen of Social Media, an award-winning internationally acclaimed social media strategist. Top 100 Female Entrepreneur and Workshop Trainer for Meta and Google, Fin delivers the latest strategies and tactics to get instant business results. Fin is a regular expert speaker on BBC with Barack Obama and the Bank of England following her. Fin delivers elite training for top marketing teams, she is an inspirational VIP speaker at conferences and events as well as a Social Media Ads and Content Management specialist with a solid 12.8% ROAS on average. https://www.linkedin.com/in/finwycherley
Would you rather 100,000 followers and 0 sales or 1000 fans with 1% sales? That's what we deliver. Performance marketing at it's best using the best of the web for your business or charity.

An in-depth interview with Spina Bifida Hydrocephalus Scotland CEO, Lawrence Cowan on politics, charities, Scotland and tragedy. Lawrence is a purpose-driven leader. His work has won a number of awards and was nominated as a Charity Champion at the Scottish Charity Award 2020 after a long career at the cutting edge of politics, PR and lobbying.
Lawrence Cowan, The Comms, PR and Fundraising Mover and Shaker of Scotland's Charity Sector
FREEBIE: Happy with your marketing? Getting great results from your social media? If not, here's the ultimate guide for you. The Quick Content Planning Kit https://mailchi.mp/supersizemedia/the-proven-content-planning-pack
ABOUT: Fin Wycherley is the Queen of Social Media, an award-winning internationally acclaimed social media strategist. Top 100 Female Entrepreneur and Workshop Trainer for Meta and Google, Fin delivers the latest strategies and tactics to get instant business results. Fin is a regular expert speaker on BBC with Barack Obama and the Bank of England following her. Fin delivers elite training for top marketing teams, she is an inspirational VIP speaker at conferences and events as well as a Social Media Ads and Content Management specialist with a solid 12.8% ROAS on average. https://www.linkedin.com/in/finwycherley
Would you rather 100,000 followers and 0 sales or 1000 fans with 1% sales? That's what we deliver. Performance marketing at it's best using the best of the web for your business or charity.

Looking for some help with advertising on Facebook and Instagram? 
We are kickstarting the New Year by taking a deep dive into how to make the 11 types of Facebook and Instagram Ads work for your business! 
It is not enough to simply put the content into the newsfeed and call it 'marketing'; this may have worked in 2015, but it does not cut it in 2022!
In this podcast, Fin will help you to 
👉 Reach appropriate audiences with your advertisements 
👉 Implement online marketing tools and techniques 
👉 Consider where you want your ads to be shown 
Fin offers free 30-minute discovery calls for a deep dive into your business marketing and challenges. Book your Discovery Call now!

I'm here to help you build an online infrastructure that delivers 10-20 high value, newly signed up clients each month.
Today I break down the secret ingredients that will propel you to a world class audience with a world class strategy.
Learn how most businesses and consultancies launch with only a basic marketing strategy that is guaranteed to have them fail within 12-24 months.
Discover what it takes to launch an outstanding consultancy / service based business that has LEGEND in the DNA from get-go.

In today's episode, we discover how to use TikTok for small business. This interview took place on BBC Radio Scotland's Drivetime show with the adorable John Beattie. We cover the phenomenal results some local small businesses are getting from being early adopters on social media platforms, as well as working with influencers and achieving cult status.

In today's episode of Get Real Online with Fin Wycherley, we contemplate how come there are more flamingos on the front covers of mainstream women's magazines than black women with the inspirational Nikki Simpson, head of the International Magazine Centre. In particular, we discuss how black people (and other minorities) can get ahead in the magazine industry in 2020.
Throughout this fascinating interview, we discuss:
why the International Magazine Centre was set up What has happened to the magazine industry over lockdown? Who are the best performing Scottish publications Who are the exciting emerging publications cropping up across the globe The demise of some of the biggest publishers How some publications have thrived during the Corona crisis. The issue of online presence for magazines and in particular how their online presence has fared over the crisis. Recommendations on what people can do to change the representation of minorities in magazines, whether on the front cover, between the covers or behind the scenes in the boardroom, management, on the team or part of the freelancer network. Research by Ivana Bell from Derby University The new training course with low barriers to access for Black and Asian Minority Ethnic people or people with care responsibilities or without access to funds to get into the magazine industry. How to recruit for black or female talent proactively in order to get a positive effect on your bottom line Whitewashing, backlashes as well as structural and systemic racism White supremacy and superiority diminishes other cultural representations without being overtly racist. The impact of the new head of Vogue, Edward Enninful. To find out more about the training course, go to https://internationalmagazinecentre.com/training/ or email Nikki@internationalmagazinecentre.com
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