The Kingdom Business Podcast with Gloria Wesley Wake Your Successful Self Up

This quarter we will be focusing on the Human Resource Management system of a business. This episode will assist you in understanding why hiring the right type of employee for your business is crucial, and there are significant differences between hiring W-2 employees and 1099 contractors. Understanding these distinctions can help you make informed decisions about whether to hire W-2 employees or 1099 contractors based on your business needs, budget, and long-term goals. Consulting with legal and tax professionals can also provide guidance on compliance and risk management.










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A business's success depends on the demand for its products or services. This demand is what motivates potential customers to choose your business over your competitors. However, all demand is ultimately driven by a need that your product or service can fulfill. In other words, your business provides a solution to a problem that your customers are experiencing. In this episode, we will discuss some effective strategies for capturing demand and increasing your customer base. We will also explore how you can measure the return on investment from your advertising, workflow automation, and data utilization methods.


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Did you know that startups that achieve strong product-market fit are 5.5 times more likely to experience significant growth compared to those that do not? When you achieve product-market fit it becomes a scenario in which your target customers are buying, using, and telling others about your business product or services in numbers large enough to sustain that product's growth and profitability.

 This episode will describe how to achieve product-market fit to ensure your product or service's viability in the marketplace.




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The concept of business is commonly understood as a commercial activity that aims to generate returns for the owner(s). This is generally viewed within a pure capitalist framework where entrepreneurs start businesses to make a profit and accumulate wealth over the long term. While this perspective is not necessarily wrong, it does present a limited view of business that may unintentionally encourage the natural propensities of the flesh.

As followers of Jesus, Our High Priest, our spiritual transformation should affect our approach to business. We don't view our businesses as personal possessions, but rather as "kingdom businesses" or businesses that belong to the King. This means that we recognize the ultimate ownership of our businesses as belonging to God, and we align our efforts with a higher purpose. This broader perspective on the role of business emphasizes the importance of serving others and making a positive impact on the world.

Track cover credit: Creator: allanswart Credit: Getty Images/iStockphoto


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Embarking on the journey of transforming innovative concepts into successful business ventures requires a systematic and creative approach known as the business ideation process. This dynamic process unfolds through five pivotal stages—empathize, define, ideate, prototype, and test—each contributing essential insights and refinements. As businesses navigate this structured framework, they gain a profound understanding of their target audience, identify challenges, and craft solutions that resonate with user needs. In this episode, we delve into the intricacies of each stage. Join us on this transformative voyage where creativity converges with strategic thinking, shaping the foundation for innovative and successful business endeavors.


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The Corporate Transparency Act became effective on January 1, 2024, and it will affect millions of small businesses across the United States. This new law now requires small businesses to report ownership information to the government. Small businesses must understand the details of this act and the potential impact it may have on their business. Failure to file or update this report may result in criminal or civil penalties. 


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