Food Chain Wars Brooks Hitzfield

In this episode, you'll hear us (Blaine and Brooks) break down their top strategies for high leverage ways to increase your product margin. We're talking about solutions you can implement once, and retain more 💰 with every order you receive, or every animal you process.
Regardless of how long you've been in direct marketing, I'm confident there's a new idea in this episode that you can take action on this week!
We are passionate about equipping small farms to reclaim market-share by implementing the business and marketing principles needed to climb the value chain and sell direct.
Each episode, you'll learn insights from our experience of scaling an 8-figure brand (SevenSons.net), as well as coaching hundreds of farms across North America.

A full episode to break down the acquisition announcement of GrazeCart by specialty retail point-of-sale provider, POS Nation. 
On this episode Blaine and I unpack common questions like:
Why did we decide to sell GrazeCart? Who is POS Nation? (you'll hear from their team) What will our involvement be going forward? What did we learn through this process? and what we’re most excited about for GrazeCart’s future! As passionate founders, we're thrilled to have found a partner who is excited about the future of GrazeCart and has the expertise to expand its' position in the marketplace.
In case you're wondering, this podcast isn't going anywhere, and you can consider this episode the launch of season three!

Team meetings are tough to get right...

Whether you work with a few family members or a full-blown team, you've probably left meetings feeling more confused and discouraged than you came in.

Some of us get so fed up that we attempt to steer the organization without meetings altogether.

After all, between producing livestock and packing orders, who really has time for formal meetings anyway?

However, this only leads to more chaos and sideways energy.

So what's the answer?

In our experience, the key to having really great team meetings boils down to the AGENDA. 

The right agenda helps everyone show up fully prepared, ready to make quality decisions and to stay accountable to their commitments.

Not to mention the agenda we use actually saves us time by consolidating other meetings and eliminating the need for 1-on-1 updates.

We've been using this exact same agenda for over a year and today we've broken down the entire structure for you in this episode.

According to a few recent interviews from CEO Mike Salguero, ButcherBox has scaled beyond $600m in revenue. 
In this episode, Blaine and I share our reactions to ButcherBox's remarkable growth, a breakdown of the strategies they leveraged, as well as what their market position means for the everyday farm-to-fork producer.  

There's a lot of buzz floating around about AI and how it's disrupting countless industries.
But are there actually any practical applications to use to help run a farm-to-fork business?
We answer that question in today's episode by showcasing some of the ways we're using AI to save time while producing better results!

Increasing your AOV (avg. order value) not only increases revnue and margin, but it also reduces your operational headaches...
Why?
Because every order you receive comes with a similar level of overhead and risk. Basically as your order count increases, so increases:
customer complaints packing mistakes no-shows & restocking failed deliveries declined payments bad checks ... Shall I go on? This simple lesson is easy to overlook, and it's the inspiration behind this week's episode – Two EASY ways to increase AOV by next week!