Higher Ed Demand Gen Podcast Concept3D

Learn how to reduce melt over the summer with our special webinar, guests include Kelly Nolin, Rakin Hall, and Jeff Ebbing.

We cover what the biggest struggles are, what has changed, and which strategies are working currently to help solve this issue.

Connect with Kelly Nolin: https://www.linkedin.com/in/kelly-nolin-7b99a040/
Connect with Rakin Hall: https://www.linkedin.com/in/rakin-“rock”-hall-m-ed-04476435/
Connect with Jeff Ebbing: https://www.linkedin.com/in/jeffebbing/

What makes your university one of a kind? And are you actually communicating that through your website and marketing efforts?

Bart Caylor has seen first hand how universities who harness their unique selling proposition, dramatically increase their enrollment. EVEN if they are a smaller institution.

Bart Caylor is the founder of Caylor Solutions and the host of the Higher Ed Marketer. With over 24 years of experience in the Higher Ed space, Bart has seen all the changes, and more importantly, what hasn’t changed.

Connect with Bart Caylor on Linkedin: https://www.linkedin.com/in/bartcaylor/

Megan Horton is the Interim AVP of Brand Management at Oklahoma State University.

She has launched Oklahoma State University’s “We are Land-Grant” strategic plan in fall 2022 generating enthusiasm and engagement across internal and external constituents.

We deep dive into why marketing and communications NEED to be involved in the Strategic Plan for the College.

Connect with Megan on Linkedin: https://www.linkedin.com/in/meganhorton/

Brian Wetherby is the NEW Director of Marketing & New Media at Onondaga Community College.

But what do you do in such a new position? And what exactly is New Media?

Take a deep dive with us into how Brian is tackling the marketing efforts as a newcomer. And what his insights are into new media and marketing higher ed in 2024.

Connect with Brian Wetherby on Linkedin: https://www.linkedin.com/in/brianwetherby/

Learn more about how to create a better experience for both your students and admin on your website on this week’s episode.

Building websites is what Robynne and David do at NewCity. But what they are really interested in is creating human first experiences, both for the students and admin using the website.

In their over 25 years of experience working with Higher Ed, they have seen how silos can wreck havoc on a school’s marketing efforts. So that’s why they take the time to break down those silos during website redesigns.

Connect with Robynne Lofton: https://www.linkedin.com/in/robynne-lofton/

Connect with David Poteet: https://www.linkedin.com/in/davidpoteet/

With over twenty-five years of extensive digital marketing, email marketing, product development, marketplace development, and E-Commerce leadership spanning notable Fortune 200 companies such as Office Depot, Verizon Wireless, America Online and Best Buy, Kathleen Stockham is no noobie.

Now that she works in Higher Ed, she is bringing her personal industry knowledge to Higher Education.

Connect with Kathleen Stockham on Linkedin: https://www.linkedin.com/in/kathleen-stockham-02895773/