How To Use Emotional Intelligence To Drive Customer Acquisition The Champions' Tribe

Organizations are always looking to shore up their customer-base by attracting new demand for their products and services. Using the sales funnel, they deploy numerous strategies to move a prospect from the point of awareness of their product to taking action on the same product. This is no mean feat because in a cut-throat economy, rival brands are also competing for a larger chunk of the market share. That’s where emotional intelligence comes in, as an effective tool in creating a distinct and advantageous approach for any such organisations that seek to drive customer acquisition.



When the metaphorical net is cast into the sea of customer in a bit to catch their attention, the corresponding processes and systems must be set up to effectively harness the marketing efforts. Whether it comes in form of a lead magnet, advertising or any other promotional activity – the aim should be to get the customer to act upon the information being presented. Since must buying-decisions for customers are made from a place of emotions and justified by logic, the science of customer rationale must be understood and applied by organisation seeking to weaponise the attention of their prospects.



In this episode, we share a few emotional intelligence strategies that will enable leaders drive customer acquisition.