CMO Insights Jeff Pedowitz

Elina Vilk, CMO, Hootsuite, joins Jeff in this engaging discussion about how a new CMO should evaluate the organization and their marketing team. Elina discusses her framework which she calls the “4-C’s” including customer, company, culture, and competitors.
 
Discussion points include:
Understanding your customer
Building and acclimating to company culture
Building the right team and structure
Knowing your competitors and the market landscape
 
Connect with Elina Vilk - https://www.linkedin.com/in/elinavilk/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/
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In this interview with Nathan Schlaffer, founder and CEO of MarketMate, Nathan shares insights on how generative AI is revolutionizing B2B marketing. He shares the impact of AI on content creation, messaging, and personalization at scale and how his platform MarketMate AI can help marketers leverage generative AI to solve challenges.

Discussion points include:
AI’s Impact on Marketing
Content Creation
Messaging
Personalization Across Channels
Prompt Engineering
Generative AI for Marketing
Large Language Models

Connect with Nathan Schlaffer- https://www.linkedin.com/in/nathanschlaffer/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices

In the fast-paced and ever-evolving marketing landscape, businesses need to adapt and find innovative ways to connect with their audiences. Enter experiential marketing - a dynamic approach that builds brand loyalty and creates impactful connections. In this episode of the CMO Insights podcast, the remarkable Brook Jay, CEO and Founder of All Terrain Collective, shares her expertise and experiences in the world of experiential marketing.
Discussion points include:

A Journey of Innovation

Lessons from 25 Years of Experience

The Power of Experiential Marketing

Navigating the Changing Landscape of Brand Loyalty

The Hybrid Collective Model


Connect with Brook Jay on LinkedIn - https://www.linkedin.com/in/brookjay/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/
Get Jeff’s book ‘AI Revenue Architect’ - https://www.pedowitzgroup.com/resources/ai-revenue-architect/
Learn more about your ad choices. Visit megaphone.fm/adchoices

In a world where marketing is evolving at breakneck speed, staying ahead of the curve is vital for success. Enter artificial intelligence (AI), a technology that promises to revolutionize the way marketers work.
In this episode of the CMO Insights podcast, respected CMO and Forgepoint Capital Advisor, Carolyn Crandall, delves into the transformative potential of artificial intelligence in marketing. Discover how AI empowers marketers, unlocks their true potential, and revolutionizes messaging and positioning strategies.
Discussion points include:

Forging Ahead with Category Creation

Harnessing AI's Power to Stand Out

Elevating Customer Experiences with AI  

Empowering Data-Driven Decision-Making with AI

Embarking on an AI-Driven Journey

 
Connect with Carolyn Crandall on LinkedIn - https://www.linkedin.com/in/cacrandall/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/
Get Jeff’s book ‘AI Revenue Architect’ - https://www.pedowitzgroup.com/resources/ai-revenue-architect/
Learn more about your ad choices. Visit megaphone.fm/adchoices

In a world shaped by rapid technological advancements, marketing presents both exhilarating opportunities and formidable challenges. As the role of Chief Marketing Officer becomes increasingly pivotal, navigating the ever-changing landscape requires a deep understanding, adaptability, and the ability to drive results.
In this episode of CMO Insights, Louise Troen, the trailblazing Chief Marketing Officer of Reveri Health, discusses her unconventional path to the CMO role and offers invaluable insights for marketers venturing into the dynamic realm of mental health and wellness.
Discussion points include:
·     The Power of the Underdog Spirit
·     Harnessing Humility and Empowerment
·     Cultivating Transparency for Growth
·     Balancing Brand Building and Demand Generation
·     Embracing Mistakes as Catalysts for Growth
·     Navigating Uncharted Waters

Connect with Louise Troen on LinkedIn - https://www.linkedin.com/in/louise-troen-1895a235/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/
Get Jeff’s book ‘AI Revenue Architect’ - https://www.pedowitzgroup.com/resources/ai-revenue-architect/
Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's business landscape, digital transformation has become more than just a buzzword; it's a necessity for companies looking to thrive in the digital age. In this episode of the CMO Insights podcast, Lauren Sallata, Chief Marketing Officer of Ricoh North America, discusses how she leads her company to embrace digital transformation and foster a culture of innovation and inclusion.
 
Discussion points include:
·     A Digital-First Mindset
·     Building a Culture of Excellence
·     Embracing AI and Emerging Technologies
·     Mentorship and Leadership Development
·     Stepping Out of the Comfort Zone
 
Connect with Lauren Sallata on LinkedIn - https://www.linkedin.com/in/lsallata/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/
Get Jeff’s book ‘AI Revenue Architect’ - https://www.pedowitzgroup.com/resources/ai-revenue-architect/
Learn more about your ad choices. Visit megaphone.fm/adchoices