In Your Element Daniella Nordin and Brendan Henkel

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.

In this episode of "In Your Element," we sit down with Michael Bettersworth, Chief Marketing Officer at Texas State Technical College, to explore their pioneering Element451 integration. Michael shares how strategic tech implementation has transformed student enrollment processes, notably increasing their application conversion rate to nearly 90%. By focusing on user-friendly systems, TSTC has not only improved the application experience but also significantly lowered their cost per application, setting a new standard.

In this episode of "In Your Element," we welcomed Kelly Schimpf, the Dean of Enrollment Management and Student Services at Salem Community College, to discuss the transformative journey of implementing a new CRM system at her institution. Kelly highlighted Salem's proactive approach to embracing technology to enhance student services and improve operational efficiency and shared her experiences and insights on selecting and deploying a CRM that can be tailored to the unique needs of a community college. The discussion revolved around the importance of involving a diverse range of campus voices in the CRM selection process and ensuring the technology supports the entire student lifecycle, from admission to alumni relations.

Jenni Katowski, Director of Admissions at Kellogg Community College, discusses her experiences with Element451 and how it has empowered the team and improved processes. Jenny shares examples of how Element451 has improved Kellogg’s application process, increased student applications, and personalized communication. Jenni highlights Element451’s adaptability and user-friendliness, which allows Kellogg to make changes and create custom applications without relying solely on their IT department. She also discusses the benefits of “set-it-and-forget-it” workflows for personalized student communication, resulting in 82% email open rates for an important student initiative. Jenni emphasizes the student-centered approach and the power of education in helping students and their families and shares tips for ways to train staff and use reports and exports to track and analyze data.

In this episode, Carrie Pitts-Densmore, Senior Director of Marketing and Communications at Johnston Community College shares how JCC significantly increased student enrollment through innovative strategies and technology adoption. Carrie delves into the role of centralized communications, process simplification, and the impact of a new CRM system. Notably, how the introduction of 'Ask Jagger,' a chatbot named after their mascot, underscores the importance of automation in enhancing the student experience and operational efficiency.