CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes Ty Hayes from Growth Generators

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover:
How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment
The strategies that ensured Agile methods became ingrained and the valuable lessons learned.
The empowering impact of Agile, enabling faster response to change, managing multiple priorities and slashing time to market by up to 3x.
You will get a CMO perspective from Sarah on Agile Marketing, and an on-the-ground and tools perspective from Tim who was the tech and agile lead on the rollout. These two valuable perspectives are relevant whether you're just considering implementing agile marketing or you're some way down the track.
We hope you enjoy the show.
Contact Growth Generators
Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing 
Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod.
Help us help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
Please take a moment to rate and review us on your favourite platform.
We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
 This podcast was produced by Ty Hayes and edited by Clare Ryan

In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. 
The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education.
Ty explains how these methods address the challenges of overloaded marketing teams and Brooks law's impact on team complexity. 
The episode distinguishes between Lean Process Redesign's emphasis on streamlining current processes to remove waste and Agile Marketing's focus on small, cross-functional teams delivering incremental customer value through feedback. 
It concludes with additional resources for implementing these techniques and the importance of continuous optimisation whether in Lean or Agile frameworks.
If you’re looking for ways to help your marketing team do more with less, feel less overwhelmed and increase their productivity - then be sure to tune in.
 
Additional Resources
See Episode 26. How to overcome resource constraints and get to market faster - for more on what Lean Process Is and how to implement it in your team.
See Episode 54. How Agile Marketing Drives Customer Centricity  - for more on the benefits of Agile Marketing with real-world results.
 
Need help optimising your marketing team?
Ty works with marketing teams like yours to help increase team productivity, engagement and effectiveness. Find out more about Growth Generator’s Flow services and how Ty can help you implement what you learn in today’s episode.
 
This podcast was edited by Clare Ryan.
 

 Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused?
In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. 
Ty shares his definition of BAU work being the routine, repetitive work that the team thinks they have to get done.
You’ll discover how marketing teams can identify and overcome BAU, including 10 actionable tips to shift focus towards strategic initiatives that drive organisational growth. 
The discussion emphasises the importance of aligning tasks with marketing strategy, prioritising work that delivers customer and business value, and fostering a culture of agility over routine busy work. 
Ty introduces concepts such as Busy-ness as Usual Syndrome (BAUS) and Agility as Usual (AAU) to describe the pitfalls of BAU and the ultimate goal of achieving a more strategic, customer-focused approach in marketing efforts.
You can also view Ty’s companion blog article Why you must eliminate BAU to make shifts towards Agile Marketing and circulate within your organisation to get the conversation going!
If your team is drowning in BAU, or you constantly hear ‘we’re too busy’ to take on that exciting new innovative project - then tune in to increase the capacity, agility and innovation in your team.
We hope you enjoy this episode. 
 Contact Growth Generators
Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod. Help us help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
This podcast was produced by Ty Hayes and edited by Clare Ryan.
 
 

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams.
In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. 
Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to current or aspiring marketing leaders looking to optimise their team's performance.
Tune in to the new show to:
Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities Discover agile marketing practices that dismantle team silos and boost efficiency Learn the leadership principles and strategies to drive change and create a high-performance team culture Explore the mistakes to avoid and tips to become a revered CMO Gain insights from interviews with leadership experts and authors, and marketing leaders from across industries.  Contact Growth Generators
Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or follow Ty on LinkedIn and let him know you're a fan of the show Help us help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.  Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Clare Ryan.
Thank you and enjoy the show!

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. 
In this episode, we discuss:
What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of marketing and requires cross-functional alignment to unlock new levers of growth What value means from a growth hacking perspective and how this understanding can create seismic shifts in the way organisations set sustainable growth metrics and deliver products/services The importance of North Star Metrics to focus a team on delivering the ultimate customer value What roles you need on a growth team and why it’s important to start small and then scale Why Sean suggests that growth teams shouldn’t report into marketing and where they should report instead Find out how to gain organisational buy-in for growth hacking methods and foster a growth culture.  
 
Discount code to see Sean live in Sydney/Melbourne in March-April 2024
Thanks to the crew at Unlocking Growth we have a discount code (for Australian listeners only) to participate in one of the Sean Ellis Unlocking Growth events at Melbourne or Sydney taking place in March-April 2024.
Visit the website https://www.unlockinggrowth.co/unlocking-growth-with-sean-ellis
Enter the discount code: Ty-GROW-34


As always, we’ve done the hard work of taking notes for you, so you don’t have to. To access these, head to our website, look out for this episode and download the 3-4 page PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. 
References
Unlocking Growth for Startups & Scaleups and Unlocking Growth for Enterprises in Sydney and Melbourne in March/April 2024  Hacking Growth by Sean Ellis Unlocking Growth  Building high-growth SaaS marketing teams with Kevin Marasco from Zenefits on the on the Lean Mean Marketing Team Podcast   What is product-led growth and how to get started with Peter Ikladious from Unlocking Growth on the on the Lean Mean Marketing Team Podcast   Influence: The Psychology of Persuasion by Robert Cialdini   

Contact Growth Generators
Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or Follow Ty on LinkedIn - and mention that you are a listener of the Pod.  
Help us help you
Hit  follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
 This podcast was produced by Ty Hayes and edited by Clare Ryan.
 Thank you and enjoy the show!

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. 
In this episode, we discuss:
Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022.   The research report that Jonathan and co-author Kimberly Whitler released this year to help answer a common CMO question - how to design a marketing team structure and how this should change as a company scales. Jonathan shares the three company growth stages identified in the report - early, developing and mature and the characteristics associated with these.  Jonathan explains the typical team structures, responsibilities and leadership profiles associated with the three company growth stages. How CMOs can lead an upward company growth stage transition including common traps to avoid.   How the company growth stage can be a useful consideration for marketing professionals and leaders considering the best-fit roles for them. How AI is having an impact on marketing team design and structure.  Enjoy the show!
 
P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. 
References
Jonathan Metrick & Kimberley Whitler Design Your Marketing Organization to fit your company’s growth scale. 
HBR’s 10 must reads on strategic marketing 
Give away your legos and other commandments for scaling start-ups 
Contact Jonathan
  Find Jonathan on LinkedIn and mention you heard him on the podcast. 
Contact Growth Generators
Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn.
Help us help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
Please take a moment to rate and review us on your favourite platform.
We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
 
This podcast was produced by Ty Hayes and edited by Clare Ryan.
 
Thank you and enjoy the show!