The Agency Podcast Herbet

Seems like most hashtag posts nowadays are about hashtags not working or how you're doing it wrong. Lucky for us, Riya Lalwani/@riyasocial knows whats up! Tune in to learn the truth about hashtags!

From marketing presence to the future of social media marketing, tune in to an all-new episode of Herbet Podcast, now with a brand new look and flow!

Niching down has always been the common objective for any business that's starting out but from a content standpoint, what's the next step when everyone is niching down on the same type of content?

Back to Business is now on Youtube! Watch this episode here: https://youtu.be/Aja5scIso4wIn this episode, we talk about the future of competing social media platforms as they are becoming more and more alike with their content formats. How will they compete against one another?00:40 | Instagram's reduction in reach and engagement08:22 | Social media platforms catching up with one another19:21 | IGTV vs Youtube29:48 | Social media migrationFollow us on:Facebook: www.facebook.com/weareherbetInstagram: www.instagram.com/weareherbetTwitter: www.twitter.com/weareherbet

In this episode of Back to Business, Syazmeen and Amir talk about why ad buy is important to keep your ads performing at their best, and other ways you can make your investment in your ad worth it.00:44 | Is ad buy worth it?02:25 | Difference between boosting and ad buy05:37 | The ad buy process and AB testing12:49 | Running ads as a small business22:29 | Ending

Keeping up with trends helps us stay relevant with the times but how far should we take it to see our business grow? Find out as Syazmeen, Amir and Akmal discuss how businesses today can leverage digital marketing trends and discover the best strategy to reach engagement. 00:15 | Introduction00:27 | What is digital marketing?01:45 | Why it's important to keep up with trends04:27 | Trends that help social media10:47 | The best content for digital marketing14:36 | How businesses can anticipate upcoming trends19:03 | Ending