Marketing, Media & Money Patty Farmer

Learn the keys to boosting your lead pipeline through collaboration with our guest Melanie Benson, an authority amplifier for expert-preneurs. Melanie and Patty discuss the opportunities in podcast collaborations - from generating consistent leads to becoming an authority in your field. You’ll also find helpful tips on choosing the right podcasts to collaborate with, and why having a clear and compelling personal brand is important for entrepreneurs seeking high-profile collaborations. Plus, stick around as Melanie reveals her scorecard of the common mistakes that experts make in interviews and how to avoid them to maximize your returns. This is an episode brimming with strategies to elevate your visibility and authority in the podcasting realm!
Key Takeaways:
Researching appropriate podcasts and crafting a thoughtful pitchEstablishing a genuine connection with hosts and maximizing that for future opportunitiesGathering testimonials from hosts to enhance credibilityImportance of building a strong fan base and consistently sharing valuable contentBenefits of collaborating with established podcasters for authority buildingUnderstanding and exemplifying true collaboration to be regarded as a valuable guestThe "authority trifecta" strategyPreparing effectively for podcast appearances versus "winging it"The essential balance between being engaging and strategically focused during podcast appearances
About our Guest:
Melanie Benson, an Authority Amplifier & Possibility Ignitor for Expert-preneurs, shows you how to be a Million-Dollar Authority. With over 12 years experience in corporate America and 21 years as an entrepreneur and coach, Melanie specializes in transforming wisdom into wealth through powerful mindset shifts, influence boosting strategies and aligned visibility that generates an endless supply of clients and opportunity. 
She's host of the Top 1.5% Podcast, Amplify Your Success, is author of Rewired for Wealth, and Entrepreneur.com’s Start Up Guide to Starting an Information Marketing Business, and has been featured in Authority Magazine, Bloomberg Business Week, Woman’s Day, Parenting and Marketing, Media, & Money magazine
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In today's fast-paced business world, referrals and relationships cannot be overstated. It has become a vital aspect of entrepreneurship. In this episode, Patty is joined by Tonya Gossage who brings a unique perspective on the power of referral-based business, relationship-building within the digital landscape, and leveraging affiliate marketing authentically. Learn how Tonya built a successful business entirely through referrals and relationships. Listen as Patty and Tonya chat about why knowing your true self is crucial, both in your personal life and in your career. They also talk about how having a solid community can boost not just your connections but also your bank account. You shouldn’t miss this noteworthy episode!
Key Takeaways:
Creating authentic connections both online and offlineTonya’s personal criteria for choosing companies and tools to affiliate withShifts in affiliate marketing strategies from sales-driven to relationship-centric approachesBenefits of podcasting: reach, visibility, and connectionImportance of integrating online and offline community engagementFacing and overcoming personal challengesImportance of self-identity of who you are and who you are not in networkingThe critical role of relationship-building before starting collaborationsExample of potential collaborative projects based on shared talents and experiencesFollow-ups and consistent communication in nurturing professional relationships
About our Guest:
Tonya Gossage is a transformational figure, transitioning from a 34-year career in executive banking to a successful entrepreneur. During her banking tenure, she played a pivotal role in escalating her company's assets from millions to billions. Now a high-performance coach and business strategist, Tonya also serves as a trainer and columnist for Marketing Media and Money magazine. As a podcast host, she imparts her extensive knowledge to help entrepreneurs enhance their influence, connections, and income. 
Tonya champions the power of referrals, relationships, and collaborative partnerships in business growth. Her unique approach emphasizes a deep self-understanding—recognizing not just who you are, but crucially, who you are not. This philosophy is vital for building self-confidence and self-worth, key to developing a distinctive personal and digital identity that strategically boosts revenue.
Social Media & Links:
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Connect with Patty:
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Why stress over creating new content from scratch when you can leverage and repurpose valuable podcast episodes and guest appearances? Lyndsay Phillips, CEO of Smooth Business Podcasting shares her expertise on how to strategically leverage and repurpose podcast interviews to boost visibility, leads, and create branded authority-boosting content. Patty and Lyndsay stress the need for a systematic guesting approach, covering everything from YouTube content creation to SEO-optimized show notes. Moreover, you will get practical tips for repurposing podcast content to ensure ongoing promotion and relationship building. Whether you’re a podcast host or guest, this episode is packed with actionable advice to help you leverage the podcasting platform for significant impact. 
Key Takeaways:
Increase visibility, exposure, leads, and sales through podcast guestingImportance of hosting raw footage on YouTube linked to detailed show notes on the websiteUsing lead magnets and strategically crafted descriptions for effective call-to-actionsWays guests can shape their public perception and control narrativesImportance of repurposing podcast content for ongoing promotion and outreachUtilizing platforms like YouTube, LinkedIn, and social media for broader distributionImportance of having a structured systemDifferent ways to repurpose podcast content into reels, YouTube shorts, social media posts, and emailsTools and Resources for Podcasters and GuestsBuilding Relationships and Opportunities through Podcasting
About our Guest:
Lyndsay Phillips, is the CEO of Smooth Business Podcasting, speaker, guest expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System.
While growing a successful Content Marketing Agency, and launching a ton of podcasts (including her own), she quickly learned the true power of podcasting. Passionate about helping clients strategically leverage and repurpose their podcast interviews, she creates branded, authority-boosting content that expands your reach, attracts your ideal client and generates leads.
SmoothBusinessPodcasting.com
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Download your FREE GUIDE & CHECKLIST to 3 Ways To Leverage & Repurpose Your Podcast Guest Interview here. 
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Amidst the cluttered landscape of social media feeds, there exists a timeless avenue where relationships are nurtured and conversions flourish - the humble yet mighty, email inbox. Patty, together with Judi Harrington, dive into the strategy of effective email marketing and the importance of giving it a personal touch. They also cover why storytelling isn't just for books – but a powerful tool to connect and engage. Patty & Judi will walk you through the nuances of what makes readers click and stick to your emails. From the strategic placement of the unsubscribe button to respecting your reader's time, Patty and Judi cover it all – including tips on frequency, consistency, and why unsubscribing can benefit your focus on more engaged subscribers. It's an episode packed with insights on email marketing do's and don'ts.
Key Takeaways:
Homepage Essentials - seven-second rule for website homepagesComparing an email list to valuable real estateBalancing email frequency and content relevanceThe inevitability of unsubscribes and focus on interested recipientsUnderstanding the dos and don'ts in marketingStorytelling’s impact on marketing effectivenessLeveraging email for lead engagement and relationship buildingPersonalization and Subscriber RetentionInfusing humor into emails to boost ROIMaking the Audience the HeroSubject Lines and Email TimingThe Power of Email Marketing ROI
About our Guest: 
Meet Judi Harrington, recognized as "Judi 411" – the one-woman hive mind, prolific content creator, storytelling expert, and passionate business enthusiast known for her ability to help business owners transform their ideas into compelling narratives from crafting captivating website copy, curating engaging blogs, and producing newsletters that ensure a deep connection with target audiences. 
Judi is also a published author, book editor, and a writing coach who specializes in helping entrepreneurs bring their book ideas out in the world, where they belong.
Social Media Links:
Instagram
LinkedIn
Website
Gift:
5 Ways to UN-Boring Copy
6 Hot Tips for Email Storytelling
Connect with Patty:
PattyFarmer.com
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Learn the sheer alchemy of storytelling as Mel Trumble, life coach and word-weaver extraordinaire, walks you through the labyrinth of her own life's tale. Patty and Mel explore how sharing personal experiences can create an emotional connection with clients and help develop a stronger leadership presence. Mel shares the importance of overcoming self-limiting beliefs and transforming trauma into a superpower, while Patty emphasizes the value of self-compassion and being one's best friend. Wrap up your week with this episode, filled with heartening discussions on growth amidst life's challenges and the power of storytelling in business and life. Your story is waiting to be told, and this episode is the perfect companion for learning how to share it with the world.
Key Takeaways:
 Crafting personal stories for success and connectionStorytelling as the top marketing strategyTurning trauma into empowermentMel’s simple yet effective story frameworkRecognizing subconscious stories and differentiating them from identityConfronting the feeling of inadequacy and fostering self-compassionUsing a transformative mindset to change a chaotic lifeDealing with limiting beliefs and shifting perspectives for productive leadership
About the Guest: 
Mel Trumble is a life-transforming force and the founder of ZFG Living. As a life coach, speaker, podcast host, and bestselling author, Mel's mission is empowering individuals & powerful survivors of life to make sense of the chaos & overwhelm and turn it into their superpower and unleash their authentic joy. Drawing from her journey of overcoming abuse, traumas, and limiting beliefs, Mel shares insights and wisdom with humor, candor, and a deep understanding of what it takes to live life to the fullest. Through her life coaching programs, podcast, and "The Big Book of Bad Ideas" book series, Mel leads the way for people everywhere to heal their past, challenge their limiting beliefs, and create a life of joy and authenticity
Social Media Links:
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Book: Big Book of Bad Ideas
Free Gift: Adulting to Joy
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Patty and her guest, Michelle DeNio dive deep into the keys to effective business growth. They emphasize the importance of deep involvement in fewer, rather than many, initiatives, and the significance of aligning one's passion with their business to ensure consistent and rewarding work. Through the conversation, Patty and Michelle advocate for using data to identify lucrative business avenues, applying the 80-20 rule for focusing on what yields the best results, and nurturing genuine relationships within professional communities. They also highlight the role of personal touch in the era of automation, the necessity of keeping emotion separate from business decisions, and provide strategies for making impactful network contributions.
 
Key Takeaways:
·     The necessity for investing time and consistent effort.
·     Identifying what excites individuals for better engagement.
·     Aligning business endeavors with personal preferences.
·     Understanding peak creative times for optimal strategy implementation
·     The importance of recognizing primary sources of revenue and opportunities
·     Cutting through the clutter to focus on high impact activities.
·     Analyzing past client relationships to determine success strategies.
·     Basing decisions on solid data and observed customer behaviors.
·     Offering value and fostering genuine connections.
·     Leveraging established relationships for better business outcomes.
·     Doubling down on profitable activities.
·     Active community involvement for relationship building.
 
About our Guest:
Michelle DeNio is a seasoned Business Strategist specializing in customized growth and scaling solutions. With a track record of helping online service providers realize their unique visions, Michelle crafts tailor-made strategies that drive success. Rejecting one-size-fits-all approaches, she delves deep into each client's business, empowering them to make informed decisions and confidently navigate their growth journey.
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Connect with Patty:
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